The marketing and public relations handbook for museums  galleries and heritage attractions

The marketing and public relations handbook for museums galleries and heritage attractions

Written by: Sue Runyard

FREE
  • Publisher: Altamira Pr
  • Publish Date: 1999
  • ISBN-10: 0742504077
  • ebook-the-marketing-and-public-relations-handbook-for-museums-galleries-and-heritage-attractions.pdf
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Book Summary

This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

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