Writing That Works: Communicating Effectively on the Job

Communicating Effectively on the Job

Author: Walter E. Oliu,Charles T. Brusaw,Gerald J. Alred

Publisher: Macmillan Higher Education

ISBN: 1319059929

Category: Language Arts & Disciplines

Page: 720

View: 507

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Countless real-world model documents contextualized by clear rhetorical instruction and a focus on professional ethics make Writing That Works the foundational standard for professional writing. More than ever, this streamlined twelfth edition reflects the role of technology in the office and the classroom, showcasing the most current types of business documents online and in print, providing succinct guidelines on selecting the appropriate medium for your document, communication, or presentation, and giving advice on landing and keeping a job in today’s economy. Now also available as an e-book, Writing that Works offers robust but accessible coverage at an affordable price.
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Writing That Works

Communicating Effectively on the Job

Author: Walter E. Oliu,Charles T. Brusaw,Gerald J. Alred

Publisher: Bedford/St. Martin's

ISBN: 9781457611131

Category: Language Arts & Disciplines

Page: 752

View: 2577

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Combining clear advice on the writing process and countless model documents from real workplace settings, Writing That Works sets the standard for professional writing books today. More than ever, this eleventh edition reflects the role of technology in the office and the classroom, addressing the most current types of business documents online and in print, providing informative guidelines on selecting the appropriate medium for your document, communication, or presentation, and offering new advice on landing and keeping a job in today's economy. An integrated student site works with the text to offer additional resources and models reflecting the authors' trademark clarity.
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Writing that Works with 2009 MLA and 2010 APA Updates

Communicating Effectively on the Job

Author: Walter E. Oliu,Charles T. Brusaw,Gerald J. Alred

Publisher: Macmillan

ISBN: 031269217X

Category: Language Arts & Disciplines

Page: 736

View: 361

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Click here to find out more about the 2009 MLA Updates and the 2010 APA Updates. Combining clear advice on the writing process and almost 250 model documents from real workplace settings, Writing That Works sets the standard for business writing books. It reflects today’s electronic workflow, addresses the most current types of business documents, in print and online, and provides practical, informative guidelines on designing documents, considering audience and purpose, and using digital technology in the workplace. The free companion Web site supports and expands upon the information in every chapter and offers tutorials, additional model documents, expanded Digital Tips, and much more.
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Teaching ESL Composition

Purpose, Process, and Practice

Author: Dana R. Ferris,John Hedgcock,John S. Hedgcock

Publisher: Routledge

ISBN: 1135626936

Category: Education

Page: 448

View: 7157

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In keeping with the spirit of the first edition, Teaching ESL Composition: Purpose, Process, and Practice, Second Edition presents pedagogical approaches to the teaching of ESL composition in the framework of current theoretical perspectives on second language writing processes, practices, and writers. The text as a whole moves from general themes to specific pedagogical concerns. A primary goal is to offer a synthesis of theory and practice in a rapidly evolving community of scholars and professionals. The focus is on providing apprentice teachers with practice activities that can be used to develop the complex skills involved in teaching second language writing. Although all topics are firmly grounded in reviews of relevant research, a distinguishing feature of this text is its array of hands-on, practical examples, materials, and tasks, which are presented in figures and in the main text. The synthesis of theory and research in a form that is accessible to preservice and in-service teachers enables readers to see the relevance of the field's knowledge base to their own present or future classroom settings and student writers. Each chapter includes: *Questions for Reflection--pre-reading questions that invite readers to consider their own prior experiences as students and writers and to anticipate how these insights might inform their own teaching practice; *Reflection and Review--follow-up questions that ask readers to examine and evaluate the theoretical information and practical suggestions provided in the main discussion; and *Application Activities--a range of hands-on practical exercises, such as evaluating and synthesizing published research, developing lesson plans, designing classroom activities, executing classroom tasks, writing commentary on sample student papers, and assessing student writing. The dual emphasis on theory and practice makes this text appropriate as a primary or supplementary text in courses focusing on second language writing theory, as well as practicum courses that emphasize or include second language writing instruction or literacy instruction more generally. New in the Second Edition: *updated research summaries consider new work that has appeared since publication of the first edition; *revised chapter on research and practice in the use of computers in second language writing courses covers recent developments; *streamlined number and type of Application Activities focus on hands-on practice exercises and critical analysis of primary research; and *revisions throughout reflect the authors' own experiences with the text and reviewers' suggestions for improving the text.
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Professional Feature Writing

Author: Bruce Garrison

Publisher: Routledge

ISBN: 1135676771

Category: Language Arts & Disciplines

Page: 528

View: 5013

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The new edition of this successful text gives advanced writers and reporters a thorough look at newspaper, magazine, and newsletter feature writing. It includes computer-based research tools and a discussion of online publications and resources. This edition emphasizes three primary aspects of feature writing: *introduction and writing skills--the basics, *article types, and *the collegiate and professional writing life. Readers learn from the narrative, from the advice of professionals, and by example. Each chapter contains excerpts and complete articles from some of the nation's leading publications to illustrate points made in the text.
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The Language of Success

Author: Tom Sant

Publisher: AMACOM

ISBN: 9780814409732

Category: Business & Economics

Page: 224

View: 5230

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Language is the medium of business. To be successful, we need to communicate effectively in writing. That’s true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. The Language of Success shows readers ho to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Now anyone can master the lost art of clear writing and: * eliminate ambiguities, jargon and grandiose claims * master proper paragraph structure so the message doesn’t get muddled * avoid wishy-washy or misleading terms like "world class" or "state of the art" * write clear concise sentences that follow the "first time right rule" * use e-mail professionally and efficiently * create career-enhancing reports Honest and authoritative, The Language of Success will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.
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Leadership: Personal Development and Career Success

Author: Cliff Ricketts,John Ricketts

Publisher: Cengage Learning

ISBN: 1133169813

Category: Science

Page: 640

View: 3030

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Defying the tired cliche that leaders are born and not made, Leadership: Personal Development and Career Success 3rd Edition explains and demonstrates the leadership skills and abilities that are most valued in agricultural industries, helping students to identify and enhance their strongest traits. The authors' emphasis is on human relations, decision-making, promoting healthy lifestyles, maintaining a positive attitude, cooperative small and large group activities, and proper utilization of human resources, focusing on those skills that will most benefit the leaders of tomorrow. Leadership: Personal Development and Career Success 3rd Edition analyzes attributes and capabilities of those in leadership positions, to assist students in the development of their communication skills and interpersonal relationship and other related skills. Students will learn the fundamentals of public speaking, FFA Parliamentary Procedure, group dynamics, interpersonal skills and workplace readiness. English, speaking skills, higher order thinking, and basic communication skills will be reinforced. A generous number of activities, along with objectives and questions, motivate students to put these into action. A financial management chapter details how to successfully manage, budget and invest money with innovative ideas on accumulating personal wealth through agricultural enterprises. As we enter the 21st century and a global marketplace, these skills will become more important as an asset for career success. Leadership: Personal Development and Career Success 3rd Edition will prepare students for agricultural careers, build awareness, and develop tomorrow's leaders in the food, fiber, and natural resources fields. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Letting Go of the Words

Writing Web Content that Works

Author: Janice (Ginny) Redish

Publisher: Morgan Kaufmann

ISBN: 9780080555386

Category: Computers

Page: 384

View: 8440

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"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group “There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today. --Lou Rosenfeld, co-author, Information Architecture for the World Wide Web On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better. Features * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs. Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards. * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs.
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The Art of Being a Scientist

A Guide for Graduate Students and their Mentors

Author: Roel Snieder,Ken Larner

Publisher: Cambridge University Press

ISBN: 1107268680

Category: Science

Page: N.A

View: 2169

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This is a hands-on guide for graduate students and young researchers wishing to perfect the practical skills needed for a successful research career. By teaching junior scientists to develop effective research habits, the book helps to make the experience of graduate study a more efficient and rewarding one. The authors have taught a graduate course on the topics covered for many years, and provide a sample curriculum for instructors in graduate schools wanting to teach a similar course. Topics covered include choosing a research topic, department, and advisor; making workplans; the ethics of research; using scientific literature; perfecting oral and written communication; publishing papers; writing proposals; managing time effectively; and planning a scientific career and applying for jobs in research and industry. The wealth of advice is invaluable to students, junior researchers and mentors in all fields of science, engineering, and the humanities. The authors have taught a graduate course on the topics covered for many years, and provide a sample curriculum for instructors in graduate schools wanting to teach a similar course. The sample curriculum is available in the book as Appendix B, and as an online resource.
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