Writing for the Internet

Writing for the Internet

HTML is a markup language used in writing Web-based content. PDF is a portable document format used for document exchange, created by Adobe, Inc. Web 2.0 technologies such as XML and CMS help to homogenize multiple data sources, ...

Author: Craig M. Baehr

Publisher: ABC-CLIO

ISBN: 9780313376948

Category: Computers

Page: 224

View: 244

This book is a landmark guide full of practical examples and sound advice for communicating online concisely and effectively. * Extended examples apply theories and methods of Internet writing to real-world writing situations * An appendix offers tips for writing, interviewing, and blogging
Categories: Computers

Writing Effectively in Print and on the Web

Writing Effectively in Print and on the Web

Writing Effectively in Print and on the Web: A Practical Guide for Librarians encourages you to put your readers at the heart of all your content, ensuring that it is engaging, relevant, and useful. You'll learn techniques to write with ...

Author: Rebecca Blakiston

Publisher: Rowman & Littlefield

ISBN: 9781442278868

Category: Language Arts & Disciplines

Page: 178

View: 550

The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to: Define your audience and your primary messages Simplify your writing so that it is succinct and understandable Structure your written content so that it is most usable and accessible to your audience Approach different forms of writing in a way that is most effective to getting your message across Establish a voice and tone that reflects the identity of your organization and yourself as a professional The book covers writing for both print and Web-based publications and is aimed at all types of libraries.
Categories: Language Arts & Disciplines

The Complete Guide to Writing Web based Advertising Copy to Get the Sale

The Complete Guide to Writing Web based Advertising Copy to Get the Sale

While the need for copywriters who do direct mail, print ads, and the like still exists, the area of real opportunity is in writing for the Web. Now is the time to become an expert online copywriter. By reading The Complete Guide to ...

Author: Vickie Taylor

Publisher: Atlantic Publishing Company

ISBN: 9781601382320

Category: Business & Economics

Page: 288

View: 921

Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy. The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines. In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition s, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid sty≤ the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading. By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Categories: Business & Economics

How to Write Web Copy and Social Media Content

How to Write Web Copy and Social Media Content

Spruce up Your Website Copy, Blog Posts & Social Media Content Paul Lima. more thanone ideaper paragraph. ... Nelson conveys this information by harnessing the power of writing for the web too. Thearticle startswitha summary.

Author: Paul Lima

Publisher: Paul Lima

ISBN: 9781927710081

Category: Business & Economics

Page: 150

View: 696

How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing process--showing them how to think before they write. Then it demonstrates how to apply this process to website copy, including structuring copy on websites, blog posts and social media such as Twitter, Facebook and LinkedIn. This book is for those who want to make their website and blog copy sparkle and boost the effectiveness of their social media content. The book is based on business-writing and online and social media copywriting courses that the author teaches for University of Toronto continuing education students and for corporate clients. In short, How to Write Web Copy and Social Media Content will help you organize your thoughts before you write, become a more effective and efficient online writer, make your points in a concise and easy to read/scan manner, achieve your purpose and obtain feedback (if so desired). This book is all about communicating more effectively online so your readers understand why you are writing and what action, if any (remember, a "click" is an action), you need them to take. It is filled with samples, examples and exercises to get you writing for various online media.
Categories: Business & Economics

How to Design and Write Web Pages Today 2nd Edition

How to Design and Write Web Pages Today  2nd Edition

You can begin writing for the web immediately, even before tackling HTML, CSS, JavaScript and the other technical material that comes later. As with all other parts of this book, you will stand to benefit most if you read with a ...

Author: Karl Stolley

Publisher: ABC-CLIO

ISBN: 9781440843143

Category: Computers

Page: 370

View: 849

This unique guidebook lays the foundations of contemporary mobile-first, responsive web design, offering writers, designers, and those who teach them a complete and up-to-date approach to web design. • Provides a unique all-in-one guide suitable for beginners that covers content creation and design matters such as web typography and better prepares writers and designers with new responsive web design and development techniques • Presents an expanded set of web-available materials and new, original examples to better enhance the book and provide additional guidance to readers • Offers expanded coverage of topics such as web typography, HTML5 media elements, version control, and HTML and CSS preprocessors
Categories: Computers

Becoming a Public Relations Writer

Becoming a Public Relations Writer

But as a public relations writer, you should be concerned with more than mere presence. First, you should be aware of the relationship among the three major elements of a Web site: graphics, organization and writing. Web pages often are ...

Author: Ronald D. Smith

Publisher: Taylor & Francis

ISBN: 9780805842609

Category: Business & Economics

Page: 481

View: 913

Aimed at students of public relations, this second edition provides practical writing instruction for those preparing to enter the public relations profession. It uses a process approach to address a variety of writing formats and circumstances.
Categories: Business & Economics

Web Writing

Web Writing

Susan Grogan, "We Just Want Stephen Colbert To Come to Our College SuperPAC" parent website for political science ... Grogan, “Platform and Hosting Options I Considered for Student Web-Writing,” WebWriting in the Political Science ...

Author: Jack Dougherty

Publisher: University of Michigan Press

ISBN: 9780472052820

Category: Language Arts & Disciplines

Page: 275

View: 628

Teaching writing across the curriculum with online tools
Categories: Language Arts & Disciplines

Writing Archaeology

Writing Archaeology

We discussed some basic archaeological web sites in Chapter 11. As far as writing for the Web is concerned, here are some resources. The options are legion, their reliability often dubious, but the following will be invaluable.

Author: Brian M. Fagan

Publisher: Routledge

ISBN: 9781315415598

Category: Social Science

Page: 166

View: 453

Archaeology’s best known author of popular books and texts distills decades of experience in this well-received guide designed to help others wanting to broaden the audience for their work. Brian Fagan’s no nonsense approach explains how to get started writing, how to use the tools of experienced writers to make archaeology come alive, and how to get your work revised and finished. He also describes the process by which publishers decide to accept your work, and the path your publication will follow after it is accepted by a press. The new edition contains chapters on academic writing and on writing in the digital environment.
Categories: Social Science

Writing Web Copy That Sells

Writing Web Copy That Sells

BUILD YOUR OWN SWIPE FILES Writing your own web copy can be difficult if you are not a creative writer. I would like to share with you a solution to this problem. You have the option to enlist the help of your competitors and other ...

Author: RD king

Publisher: 大賢者外語

ISBN:

Category: Business & Economics

Page:

View: 833

Who Else Wants To Discover How To Write Salesletters That Will Force Your Readers To Buy Now... This FREE Yet Power-Packed Report Will Show You Exactly How To Write A Winning Salesletter So You Can Make More Sales and Attract More Optin Subscribers. In this report, you'll discover: How to structure your salesletter in a way that will make your prospects engaged to every word on your salesletter and take action. A simple way to write and structure your salesletter -- even if you have no experience with writing copy, these four factors will make it so easy for you. How to format your salesletter text -- you'll discover how bolding, highlighting, stroking, underlining and using bullets points impact your salesletter. How to write attention-getting headlines -- the exact color, using quatation marks or not, the amount of words to be used in your headline, using "specifics" in your headline and using preheadlines and subheadlines. How to use psychological triggers ethically and morally to make your readers take action. Use these techniques carefully. They are powerful. How to use testimonials to boost your conversion rates, give your product and yourself credibility and make it believable. How to price your products
Categories: Business & Economics

Creating Web Pages For Dummies

Creating Web Pages For Dummies

There are many excellent resources for Web writing; just remember that it's still an evolving practice, so don't expect full agreement from various authorities. With that in mind, here are some good resources: Jakob Nielsen's useit.com: ...

Author: Bud E. Smith

Publisher: John Wiley & Sons

ISBN: 9780470440025

Category: Computers

Page: 340

View: 599

It’s easy to design, build, and post a Web page with Google Page Creator or CoffeeCup HTML Editor, but a friendly guide still comes in handy. Creating Web Pages For Dummies®, 9th Edition introduces you to Web design software and online page-building tools, and walks you through the process in record time. Like its previous editions, this book gives you the skinny on getting Web pages up and running with the least amount of hassle. But not just ho-hum Web pages! Yours will look fantastic and be easy to build, and you’ll even get a trial version of CoffeeCup HTML Editor and visual design tools on the bonus CD. You’ll learn to: Get a simple page designed and online by the end of Chapter 3 Optimize photos, video, and audio for the Web and get them onto your page Register for a Google account and use the versatile Google Page Creator Build pages using basic HTML or CoffeeCup HTML Editor Identify and apply elements of design, avoid common errors, and create pages that get noticed Maintain control by creating and editing pages in HTML with a text editor Understand how image file size affects your pages, how to upload photos to Flickr, and how to add sound and video files to your Web pages Develop your pages into a site with CoffeeCup HTML Editor and Visual Editor You’ll even find out more about blogging and Blogger.com. The trial software on the CD is for Windows, but the instructions for building great Web pages work on any system! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Categories: Computers