Words Like Loaded Pistols

Rhetoric from Aristotle to Obama

Author: Sam Leith

Publisher: Hachette UK

ISBN: 0465096689

Category: Political Science

Page: 336

View: 9701

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In Words Like Loaded Pistols, Sam Leith traces the art of persuasion, beginning in ancient Syracuse and taking us on detours as varied and fascinating as Elizabethan England, Milton's Satanic realm, the Springfield of Abraham Lincoln and the Springfield of Homer Simpson. He explains how language has been used by the great heroes of rhetoric (such as Cicero and Martin Luther King Jr.), as well as some villains (like Adolf Hitler and Richard Nixon.) Words Like Loaded Pistols is a primer to rhetoric's key techniques; you'll find out how to build your own memory-palace; you'll be introduced to the Three Musketeers: Ethos, Pathos and Logos; and you'll learn how to use chiasmus with confidence and occultation without thinking about it. Most importantly of all, you will discover that rhetoric is useful, relevant – and absolutely nothing to be afraid of.
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Write to the Point

A Master Class on the Fundamentals of Writing for Any Purpose

Author: Sam Leith

Publisher: The Experiment

ISBN: 1615194630

Category: Language Arts & Disciplines

Page: 272

View: 2759

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Good writers follow the rules. Great writers know the rules—and follow their instincts! Finding the right words, in the right order, matters—whether you’re a student embarking on an essay, a job applicant drafting your cover letter, an employee composing an email . . . even a (hopeful) lover writing a text. Do it wrong and you just might get an F, miss the interview, lose a client, or spoil your chance at a second date. Do it right, and the world is yours. In Write to the Point, accomplished author and literary critic Sam Leith kicks the age-old lists of dos and don’ts to the curb. Yes, he covers the nuts and bolts we need to be in complete command of the language: grammar, punctuation, parts of speech, and other subjects half-remembered from grade school. But more importantly, he charts a commonsense course between the “Armies of Correctness” and the “Descriptivist Irregulars.” For Leith, knowing not just the rules but also how and when to ignore them—developing an ear for what works best in context—is everything. In this master class, Leith teaches us a skill of paramount importance in this smartphone age, when we all carry a keyboard in our pockets: to write clearly and persuasively for any purpose—to write to the point.
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Classical Rhetoric in the Middle Ages

The Medieval Rhetors and Their Art 400–1300, with Manuscript Survey to 1500 CE

Author: John O. Ward

Publisher: BRILL

ISBN: 9004368078

Category: Literary Criticism

Page: 724

View: 6331

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Classical Rhetoric in the Middle Ages: The Medieval Rhetors and Their Art 400-1300, with manuscript survey to 1500 CE is a completely updated version of John Ward’s much-used doctoral thesis of 1972, and is the definitive treatment of this fundamental aspect of medieval and rhetorical culture.
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Media, Persuasion and Propaganda

Author: Marshall Soules

Publisher: Edinburgh University Press

ISBN: 0748644172

Category: Performing Arts

Page: 304

View: 1648

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Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images.
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From Individual to Empire

A Guide to Building an Authentic and Powerful Brand

Author: Laura Bull

Publisher: Greenleaf Book Group

ISBN: 1632992620

Category: Business & Economics

Page: 218

View: 1123

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Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful? It’s all about influencer branding, and Laura Bull will tell you everything youneed to know. Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer." Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future. Bull marries positive psychological principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding. This intelligent, breezy read provides additional tools, exercises, and resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire. A consultant and speaker, Bull has been an adjunct professor since 2013 teaching disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.
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Talking with the President

The Pragmatics of Presidential Language

Author: John Wilson

Publisher: Oxford University Press

ISBN: 0190266856

Category: Language Arts & Disciplines

Page: 288

View: 1143

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This book provides a pragmatic analysis of presidential language. Pragmatics is concerned with "meaning in context," or the relationship between what we say and what we mean. John Wilson explores the various ways in which U.S. Presidents have used language within specific social contexts to achieve specific objectives. This includes obfuscation, misdirection, the use of metaphor or ambiguity, or in some cases simply lying. He focuses on six presidents: John F. Kennedy, Richard M. Nixon, Ronald W. Reagan, William F. Clinton, George W. Bush, and Barack H. Obama. These presidents cover most of the last half of the twentieth century, and the first decade of the twenty first century, and each has been associated with a specific linguistic quality. John F. Kennedy was famed for his quality of oratory, Nixon for his manipulative use of language, Reagan for his gift of telling stories, Clinton for his ability to engage the public and to linguistically turn arguments and descriptions in particular directions. Bush, on the other hand, was famed for his inability to use language appropriately, and Obama returns us to the rhetorical flourishes of early Kennedy. In the case of each president, a range of specific examples are explored in order to highlight the ways in which a pragmatic analysis may provide an insight into presidential language. In many cases, what the president says is not necessarily what the president means.
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Winning Arguments

What Works and Doesn't Work in Politics, the Bedroom, the Courtroom, and the Classroom

Author: Stanley Fish

Publisher: HarperCollins

ISBN: 0062226681

Category: Language Arts & Disciplines

Page: 224

View: 4213

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“Fish mines cultural touchstones from Milton to ‘Married with Children’ to explain how various types of arguments are structured and how that understanding can lead to victory” — New York Times Book Review A lively and accessible guide to understanding rhetoric by the world class English and Law professor and bestselling author of How to Write a Sentence. Filled with the wit and observational prowess that shaped Stanley Fish’s acclaimed bestseller How to Write a Sentence, Winning Arguments guides readers through the “greatest hits” of rhetoric. In this clever and engaging guide, Fish offers insight and outlines the crucial keys you need to win any debate, anywhere, anytime—drawn from landmark legal cases, politics, his own career, and even popular film and television. A celebration of clashing minds and viewpoints, Winning Arguments is sure to become a classic.
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