Why We Buy

The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Author: Paco Underhill

Publisher: Simon and Schuster

ISBN: 1416595244

Category: Business & Economics

Page: 306

View: 7303

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A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.
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The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions

Author: Rasmus Dalgaard Laustsen

Publisher: Springer Nature

ISBN: 3030263509

Category: Law

Page: 435

View: 8053

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This book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory.
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The Overworked Consumer

Self-Checkouts, Supermarkets, and the Do-It-Yourself Economy

Author: Christopher K. Andrews

Publisher: Rowman & Littlefield

ISBN: 1498543790

Category: Social Science

Page: 206

View: 5587

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This book uses empirical data to qualify contemporary social concerns regarding automation and jobs, while raising questions about the increasing creep of unpaid work into Americans’ leisure time.
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Strategic Copywriting

How to Create Effective Advertising

Author: Edd Applegate

Publisher: Rowman & Littlefield

ISBN: 1442244097

Category: Business & Economics

Page: 310

View: 6817

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When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
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Design Science in Tourism

Foundations of Destination Management

Author: Daniel R. Fesenmaier,Zheng Xiang

Publisher: Springer

ISBN: 3319427733

Category: Business & Economics

Page: 272

View: 411

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This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations. The book builds on recent findings in psychology, geography and urban and regional planning, as well as from economics, marketing and communications, and explores the opportunities arising from recent advances in the Internet and related technologies like memory, storage, RFID, GIS, mobile and social media in the context of collecting and analyzing traveler-related data. It presents a broad range of insights and cases on how modern design approaches can be used to develop new and better touristic experiences, and how they enable the tourism industry to track and communicate with visitors in a more meaningful way and more effectively manage visitor experiences.
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The E-Commerce Book

Building the E-Empire

Author: Steffano Korper,Juanita Ellis

Publisher: Elsevier

ISBN: 9780080518800

Category: Technology & Engineering

Page: 248

View: 8876

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New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover
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