What Technology Wants

Author: Kevin Kelly

Publisher: Penguin

ISBN: 9781101444467

Category: Technology & Engineering

Page: 416

View: 1594

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From the author of the New York Times bestseller The Inevitable— a sweeping vision oftechnology as a living force that can expand our individual potential This provocative book introduces a brand-new view of technology. It suggests that technology as a whole is not a jumble of wires and metal but a living, evolving organism that has its own unconscious needs and tendencies. Kevin Kelly looks out through the eyes of this global technological system to discover "what it wants." He uses vivid examples from the past to trace technology's long course and then follows a dozen trajectories of technology into the near future to project where technology is headed. This new theory of technology offers three practical lessons: By listening to what technology wants we can better prepare ourselves and our children for the inevitable technologies to come. By adopting the principles of pro-action and engagement, we can steer technologies into their best roles. And by aligning ourselves with the long-term imperatives of this near-living system, we can capture its full gifts. Written in intelligent and accessible language, this is a fascinating, innovative, and optimistic look at how humanity and technology join to produce increasing opportunities in the world and how technology can give our lives greater meaning. From the Hardcover edition.
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Technological Forms and Ecological Communication

A Theoretical Heuristic

Author: Piyush Mathur

Publisher: Lexington Books

ISBN: 1498520480

Category: Language Arts & Disciplines

Page: 316

View: 4894

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This book explores how various technologies play into ecologically-sensitive mass communication. The result is an eco-communicative theory of technology that includes a classification of technology based upon a set of qualitatively detailed eco-communicative principles as well as a profile of the notion of development.
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Digital Minimalism

Choosing a Focused Life in a Noisy World

Author: Cal Newport

Publisher: Penguin UK

ISBN: 0241341159

Category: Self-Help

Page: 304

View: 9408

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New York Times Bestseller 'Digital Minimalism is the Marie Kondo of mobile phones' Evening Standard 'An eloquent, powerful and enjoyably practical guide to cutting back on screen time' The Times 'An urgent call to action for anyone serious about being in command of their own life' Ryan Holiday, author of The Obstacle is the Way 'What a timely and useful book' Naomi Alderman, author of The Power Cut down on screen time and get your technology use in check The urge to pick up our phones every few minutes has become a nervous twitch that shatters our time into shards too small to be present. Our addiction to tech leaves us feeling exhausted and overwhelmed. But it doesn't have to be that way. In this timely book, professor Cal Newport shows us how to pair back digital distractions and live better with less technology. Introducing us to digital minimalists -- the calm, happy people who can hold long conversations without furtive glances at their phones or obsessively document everything they eat -- Newport reveals how to live more intentionally in our tech-saturated world. By following a thirty-day 'digital declutter' process, you'll learn to: · Rethink your relationship with social media · Prioritize 'high bandwidth' conversations over low quality text chains · Rediscover the pleasures of the offline world Take back control from your devices and become a digital minimalist.
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Who Do You Want Your Customers to Become?

Author: Michael Schrage

Publisher: Harvard Business Press

ISBN: 1422187853

Category: Business & Economics

Page: 77

View: 570

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Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough—serious marketers and innovators must ask them to become something different instead. Even more, you must invest in their capabilities and competencies to help them become better customers. Schrage’s primary insight is that innovation is an investment in your client, not just a transaction with them. To truly innovate today, designing new products or features or services won’t get you there. Only by designing new customers—thinking of their future state, being the conduit to their evolution—will you transform your business. Schrage explains how the above question (what he calls “The Ask”) will incite you and your team to imagine and design ideal customer outcomes as the way to drive your business’s future. The Single is organized around six key insights and includes practical exercises to help you apply the question to your current situation. Schrage also includes examples from well-known companies—Google, Facebook, Disney, Starbucks, Apple, IKEA, Dyson, Ryanair, and others—to illustrate just what is possible when you apply “The Ask.” Marketing executives, brand managers, strategic innovators, and entrepreneurs alike should understand how successful innovation rebrands the client and not the product. A requisite question for its time, Who Do You Want Your Customers To Become will liberate you and your team from ‘innovation myopia’—and turn your innovation efforts on their head. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.
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The Filter Bubble

How the New Personalized Web Is Changing What We Read and How We Think

Author: Eli Pariser

Publisher: Penguin

ISBN: 1101515120

Category: Technology & Engineering

Page: 304

View: 8246

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An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas. While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far- reaching trend on the Internet and shows how we can- and must-change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.
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The Laws of Robots

Crimes, Contracts, and Torts

Author: Ugo Pagallo

Publisher: Springer Science & Business Media

ISBN: 9400765649

Category: Law

Page: 200

View: 2480

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This book explores how the design, construction, and use of robotics technology may affect today’s legal systems and, more particularly, matters of responsibility and agency in criminal law, contractual obligations, and torts. By distinguishing between the behaviour of robots as tools of human interaction, and robots as proper agents in the legal arena, jurists will have to address a new generation of “hard cases.” General disagreement may concern immunity in criminal law (e.g., the employment of robot soldiers in battle), personal accountability for certain robots in contracts (e.g., robo-traders), much as clauses of strict liability and negligence-based responsibility in extra-contractual obligations (e.g., service robots in tort law). Since robots are here to stay, the aim of the law should be to wisely govern our mutual relationships.
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The Essential Manager

How to Thrive in the Global Information Jungle

Author: James W. Cortada

Publisher: John Wiley & Sons

ISBN: 1119004934

Category: Business & Economics

Page: 262

View: 1559

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This book discusses the evolution of management as a professionover the past two decades and how it continues to evolve. It goeson to describe the new style of management and makesrecommendations for what today’s and tomorrow’smanagers must know and how to work. Offers ways to think about your role as a manager in order tooptimize your effectiveness toward uncertain and turbulentchanges Discusses current realities in which management currentlyoperates Provides a historical background of managerial practices andhow they’ve evolved in the present workplace
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The Inevitable

Understanding the 12 Technological Forces That Will Shape Our Future

Author: Kevin Kelly

Publisher: Penguin

ISBN: 0698183657

Category: Business & Economics

Page: 336

View: 2375

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A New York Times Bestseller From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges. From the Hardcover edition.
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The Art of Critical Making

Rhode Island School of Design on Creative Practice

Author: Rosanne Somerson,Mara Hermano

Publisher: John Wiley & Sons

ISBN: 111876403X

Category: Business & Economics

Page: 272

View: 9085

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Describes the world's leading approach to art and design taught at Rhode Island School of Design At Rhode Island School of Design students are immersed in a culture where making questions, ideas, and objects, using and inventing materials, and activating experience all serve to define a form of critical thinking—albeit with one's hands—i.e. "critical making." The Art of Critical Making, by RISD faculty and staff, describes fundamental aspects of RISD's approach to "critical making" and how this can lead to innovation. The process of making taught at RISD is deeply introspective, passionate, and often provocative. This book illuminates how RISD nurtures the creative process, from brief or prompt to outcome, along with guidance on the critical questions and research that enable making great works of art and design. Explores the conceptual process, idea research, critical questions, and iteration that RISD faculty employ to educate students to generate thoughtful work Authors are from the faculty and staff of the Rhode Island School of Design, which consistently ranks as the number one fine arts and design college in the United States The Art of Critical Making shows you how context, materials, thought processes, and self-evaluation are applied in this educational environment to prepare creative individuals to produce dynamic, memorable, and meaningful works.
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The Biologist's Imagination

Innovation in the Biosciences

Author: William Hoffman,Leo Furcht

Publisher: Oxford University Press

ISBN: 0199361320

Category: Science

Page: 296

View: 1602

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Scholars and policymakers alike agree that innovation in the biosciences is key to future growth. The field continues to shift and expand, and it is certainly changing the way people live their lives in a variety of ways. With a large share of federal research dollars devoted to the biosciences, the field is just beginning to live up to its billing as a source of innovation, economic productivity and growth. Vast untapped potential to imagine and innovate exists in the biosciences given new tools now widely available. In The Biologist's Imagination, William Hoffman and Leo Furcht examine the history of innovation in the biosciences, tracing technological innovation from the late eighteenth century to the present and placing special emphasis on how and where technology evolves. Place is often key to innovation, from the early industrial age to the rise of the biotechnology industry in the second half of the twentieth century. The book uses the distinct history of bioinnovation to discuss current trends as they relate to medicine, agriculture, energy, industry, ecosystems, and climate. Fast-moving research fields like genomics, synthetic biology, stem cell research, neuroscience, bioautomation and bioprinting are accelerating these trends. Hoffman and Furcht argue that our system of bioscience innovation is itself in need of innovation. It needs to adapt to the massive changes brought about by converging technologies and the globalization of higher education, workforce skills, and entrepreneurship. The Biologist's Imagination is both a review of past models for bioscience innovation and a forward-looking, original argument for what future models should take into account.
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