Webonomics

Webonomics

Explains in nine essential principles how to market a business on the Internet, providing insights and practical information while profiling the habits of Web users

Author: Evan I. Schwartz

Publisher: Broadway

ISBN: 0767901347

Category: Business & Economics

Page: 246

View: 493

Explains in nine essential principles how to market a business on the Internet, providing insights and practical information while profiling the habits of Web users
Categories: Business & Economics

The World Wide Web and Contemporary Cultural Theory

The World Wide Web and Contemporary Cultural Theory

... INTERIET BOOKS BOOK BROWSE SEARCH SUBJECTS BUSINESS & INVESTING SEARCH Books Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web by Ben Schutz List Price : 14.45 Our Price : $ 11.36 READY TO BUY ?

Author: Andrew Herman

Publisher: Psychology Press

ISBN: 0415925029

Category: Computers

Page: 312

View: 817

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Categories: Computers

Applying E Commerce in Business

Applying E Commerce in Business

For example, Netscape, Hotmail and on-line Internet services of recent years have all been free and have created ... by Edward Schwarz (author of Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web, ...

Author: Rana Tassabehji

Publisher: SAGE

ISBN: 9780761948742

Category: Computers

Page: 326

View: 952

This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce. Visit the companion website An companion web site with links to exercises, further reading sections and teaching materials is available at www.tassabehji.co.uk This textbook gives an overview of e-commerce, relevant issues and frameworks. It looks at the foundations on which e-commerce is built - the technology. Managers and students of management must have an understanding of the infrastructure and inextricable linkages between processes and technology in a 21st century business. It is no longer acceptable or good business practice for technology to be the sole responsibility of IT departments. The book then goes on to examine businesses that have been built on these technology foundations. It explains the concept of the business model, the `dot com' phenomenon and frameworks that have emerged as a result. It also outlines the legal and ethical implications for an e-business. It outlines the academic debate about the impact of e-commerce on economics and management thinking. It concludes with a glance to the future, exploring the potential new wave of technology. This textbook will be essential for undergraduate and post graduate students. It is a user-friendly text with case studies, and learning objectives to guide the student and lecturers. A companion website will accompany the text including cases, student activities, PowerPoint slides, notes and articles in support of the book. It will also give lecturers direct access to the author. It will provide students with the skills to be able to converse knowledgeably with IT managers and be able to ask the right questions in order to make a decision about IT.
Categories: Computers

Essentials of Marketing Communications

Essentials of Marketing Communications

Muller , B. and Chandon , J - L . ( 2004 ) “ The impact of world - wide web site visits on brand image in the motor ... Schwartz , E. I. ( 1997 ) Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web .

Author: Jim Blythe

Publisher: Pearson Education

ISBN: 027370205X

Category: Business & Economics

Page: 332

View: 929

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Categories: Business & Economics

Internet and Digital Economics

Internet and Digital Economics

“Rational Pricing of Internet Companies,” Financial Analysts Journal, pp. 62–75. Schwartz, Evan. 1997. Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web. New York: Broadway Books. 1996.

Author: Eric Brousseau

Publisher: Cambridge University Press

ISBN: 9781139464024

Category: Business & Economics

Page: 796

View: 485

How are our societies being transformed by internet and digital economics? This book provides an accessible introduction to the economics of the internet and a comprehensive account of the mechanisms of the digital economy. Leading scholars examine the original economic and business models being developed as a result of the internet system, and explore their impact on our economies and societies. Key issues are analysed, including the development of open source software and on-line communities, peer-to-peer and online sharing of cultural goods, electronic markets and the rise of new information intermediaries, e-retailing and e-banking. The volume examines how internet and digital economics have transformed the organization of firms, industries, markets, commerce, modes of distribution, money, finance, and innovation processes, and provides the analytical tools to understand both these recent transformations and the likely future directions of the 'New Economy'.
Categories: Business & Economics

The Internet Imaginaire

The Internet Imaginaire

E. Schwartz, “Advertising Webonomics 101,” Wired, February 1996. 46. Schwartz was to develop his theses in a book published in the following year: Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web ...

Author: Patrice Flichy

Publisher: MIT Press

ISBN: 9780262062619

Category: Computers

Page: 263

View: 249

A sociological interpretation of the collective vision that shaped the origins and evolution of the Internet from the 1990s to the present day analyzes the founding myths of cyberculture, the visions of a technical utopia that informed a technological program, design experiments, virtual reality, and other related topics.
Categories: Computers

Managing E commerce and Mobile Computing Technologies

Managing E commerce and Mobile Computing Technologies

International Business Review, 44 (1), 5-23. ... A European Initiative in Electronic Commerce Retrieved May 29, 1997 from the World Wide Web: ... Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web.

Author: Julie R. Mariga

Publisher: IGI Global

ISBN: 9781931777629

Category: Computers

Page: 293

View: 495

"Examining the challenges and limitations involved in implementing and using e-commerce technologies, this guide describes how these technologies have been very instrumental to many organizations around the globe. Discussed is how, through the use of electronic commerce, organizations of all sizes and types are able to conduct business without worrying about the territorial market limitations of the past. Additionally, how mobile commerce technologies are further enabling such organizations to communicate more effectively is reviewed. Also covered are the potential for a B2B marketplace, deploying Java mobile agents, and e-business experiences with online auctions."
Categories: Computers

Managing Information Technology Resources in Organizations in the Next Millennium

Managing Information Technology Resources in Organizations in the Next Millennium

Looking Ahead : Implications of the Present , In Harvard Business Review , September - October 1997 Schwartz , Evan ( 1997 ) . Webonomics . Nine Essential Principles for Growing your Business on the World Wide Web . Broadway Books .

Author: Information Resources Management Association. International Conference

Publisher: IGI Global

ISBN: 1878289519

Category: Computers

Page: 1140

View: 357

Managing Information Technology Resources in Organizations in the Next Millennium contains more than 200 unique perspectives on numerous timely issues of managing information technology in organizations around the world. This book, featuring the latest research and applied IT practices, is a valuable source in support of teaching and research agendas.
Categories: Computers

Enterprise Information Systems

Enterprise Information Systems

... Webonomics: Nine essential principles for growing your business on the World Wide Web, Broadway Books, New York. Reprint edition April 1998. http://www.webonomics.com/ Steiger, P., Stolze, M. and Good, M. 1998, Beyond Internet ...

Author: Joaquim Filipe

Publisher: Springer Science & Business Media

ISBN: 9789401595186

Category: Computers

Page: 244

View: 142

This book includes a set of selected papers from the first "International Conference on Enterprise Information Systems," (ICEIS'99) held in SeÜtbal, Portugal, from 27 to 30 March 1999. ICEIS focuses on real world applications and aims at becoming a major point of contact between research scientists, engineers and practitioners in the area of business applications of information systems. This year four simultaneous tracks were held, covering different aspects related to enterprise computing, including: Systems Analysis and Specijication, Database Technology and its Applications, Artijicial Intelligence and Decision Support Systems, and Internet and Intranet Computing. Although ICEIS'99 received more than 200 submissions, only 96 papers were accepted for oral presentation and only 24 were selected for inclusion in this book. These numbers demonstrate stringent quality criteria and the intention of maintaining a high quality forum for future editions ofthis conference. A number of additional keynote lectures, case studies and technical tutorials were also held. These presentations, by specialists in different knowledge areas made an important contribution to increase the overall quality of the Conference, and are partially expressed in the first two papers of the book.
Categories: Computers