Web Copy that Sells

Web Copy that Sells

You simply won't know the value of this book until you read it and try out her incredible copywriting techniques for yourself. This book should be on every online marketer's desktop.

Author: Maria Veloso

Publisher: Amacom Books

ISBN: 0814413048

Category: Business & Economics

Page: 314

View: 990

When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to: • write irresistible Web copy, e-mails, and marketing communications • quickly turn lackluster sites into “perpetual money machines” • streamline key messages down to intriguing “cyber bites” • use the psychological tactics that compel Web surfers to buy Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!
Categories: Business & Economics

Web Copy That Sells 3rd Edition

Web Copy That Sells  3rd Edition

Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts.

Author: Maria Veloso

Publisher:

ISBN: OCLC:1103575330

Category: Consumer behavior

Page: 304

View: 834

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: - Use psychological tactics that compel Web surfers to buy - Create effective, highly-targeted Facebook ads - Test copy to maximize response - Write online marketing video scripts that sell - Craft compelling copy for interactive advertising banners - Produce high-converting video sales letters - And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites" ... and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.
Categories: Consumer behavior

Writing Web Copy That Sells

Writing Web Copy That Sells

Who Else Wants To Discover How To Write Salesletters That Will Force Your Readers To Buy Now.

Author: RD king

Publisher: 大賢者外語

ISBN:

Category: Business & Economics

Page:

View: 283

Who Else Wants To Discover How To Write Salesletters That Will Force Your Readers To Buy Now... This FREE Yet Power-Packed Report Will Show You Exactly How To Write A Winning Salesletter So You Can Make More Sales and Attract More Optin Subscribers. In this report, you'll discover: How to structure your salesletter in a way that will make your prospects engaged to every word on your salesletter and take action. A simple way to write and structure your salesletter -- even if you have no experience with writing copy, these four factors will make it so easy for you. How to format your salesletter text -- you'll discover how bolding, highlighting, stroking, underlining and using bullets points impact your salesletter. How to write attention-getting headlines -- the exact color, using quatation marks or not, the amount of words to be used in your headline, using "specifics" in your headline and using preheadlines and subheadlines. How to use psychological triggers ethically and morally to make your readers take action. Use these techniques carefully. They are powerful. How to use testimonials to boost your conversion rates, give your product and yourself credibility and make it believable. How to price your products
Categories: Business & Economics

How to Write Copy That Sells

How to Write Copy That Sells

Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy.

Author: Ray Edwards

Publisher: Morgan James Publishing

ISBN: 9781630475024

Category: Business & Economics

Page: 186

View: 352

Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that’s easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings – yours to “swipe” and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.
Categories: Business & Economics

Copywriting Made Simple

Copywriting Made Simple

You’ll learn how to... • Write clearly, simply and engagingly • Choose a killer headline and a strong structure• Use 20 proven strategies for creative copywriting• Harness the power of persuasion and psychology• Create a unique ...

Author: Tom Albrighton

Publisher: Troubador Publishing Ltd

ISBN: 9781789013641

Category: Business & Economics

Page: 240

View: 770

Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. You’ll learn how to... • Write clearly, simply and engagingly • Choose a killer headline and a strong structure• Use 20 proven strategies for creative copywriting• Harness the power of persuasion and psychology• Create a unique tone of voice for a brand Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today. “Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher. “Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.
Categories: Business & Economics

Web Words That Work

Web Words That Work

Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more.

Author: Michael Miller

Publisher: Que Publishing

ISBN: 9780133354096

Category: Business & Economics

Page: 304

View: 654

Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
Categories: Business & Economics

The Copywriter s Handbook

The Copywriter s Handbook

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even ...

Author: Robert W. Bly

Publisher: Holt Paperbacks

ISBN: 9781250238009

Category: Business & Economics

Page: 432

View: 826

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Categories: Business & Economics

Copywriting

Copywriting

Many professionals dive right in but with this book, you will be prepared for the journey! The five chapters of this book will take you on a path to success in the copywriting world.

Author: Armani Murphy

Publisher: Summareads Media LLC

ISBN: 1648132235

Category: Self-Help

Page: 32

View: 585

Have you ever dreamed of making money online as a copywriter? Do you want to set your own hours and work according to your own schedule? Do you have a knack for words and enjoy putting sentences together? If you answered yes to any of these questions, then this book is for you! A lot of books on the subject of copywriting will try to guide you through the process of getting work and settling down with one or more clients. But they don't go the distance and guide you through the process of creating excellent copy. That is what this book aims to do! In this book, you will be able to: Explain what copywriting is and verbalize how to gain contracts Know the difference between boring and exciting copy Make your copy fit with the client's overall brand and marketing strategy Make your copy stand out from the bunch And of course, most importantly, learn how to have fun while writing copy! Copywriting and the art of persuasion are not dissimilar. If you've ever wanted a quick and easy guide that explains the difference between boring and enticing writing, then look no further. With this guide, you will be able to write the kinds of articles and copy that attract readers and get your client coming back to you for more and more business. Your success as a copywriter is just one short book away. After reading this book, you will be writing the kind of copy that professionals envy. And you will have fun while doing it! From branding, to persuasion, to marketing, to proof-reading and editing, this book covers the essentials you will need to start your own copywriting business online. Successful copywriting is the essential takeaway that you won't want to miss! Many professionals dive right in but with this book, you will be prepared for the journey! The five chapters of this book will take you on a path to success in the copywriting world. The essential points of copywriting wisdom are found herein. Read and enjoy what this book has to offer and you will be that much more equipped to conquer the competition on your road to copywriting mastery!
Categories: Self-Help

Direct Mail Copy that Sells

Direct Mail Copy that Sells

Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills

Author: Herschell Gordon Lewis

Publisher: Prentice Hall Press

ISBN: 0132147505

Category: Business & Economics

Page: 258

View: 190

Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills
Categories: Business & Economics

The Online Copywriter s Handbook

The Online Copywriter s Handbook

Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy In The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and the bestselling author of ...

Author: Robert W. Bly

Publisher: McGraw-Hill Education

ISBN: 0658020994

Category: Language Arts & Disciplines

Page: 336

View: 303

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
Categories: Language Arts & Disciplines

The Everything Guide To Writing Copy

The Everything Guide To Writing Copy

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.

Author: Steve Slaunwhite

Publisher: Simon and Schuster

ISBN: 9781440524035

Category: Business & Economics

Page: 304

View: 387

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Categories: Business & Economics

Easy Money in a Week

Easy Money in a Week

Writers require this book Consistent with its "pain free income" title, the book centers around showing the reader how to get copywriting work, not simply on copywriting strategies.

Author: Jamal ABUKOU

Publisher:

ISBN: 1728902126

Category:

Page: 239

View: 158

Easy Money In A Week: Copywriting Success demonstrates to authors industry standards to set up their very own copywriting administrations business in seven days. Its objective market is journalists, proficient or hopeful, who need to profit from their composition aptitudes. Melanie Rigney, supervisor of Writer's Digest magazine, assessed that ten for every penny of the US populace try to write. Need to profit writing? You know you can write. Perhaps you're notwithstanding profiting writing. In any case, would you say you are profiting writing? Or then again is it only a pastime, costing you more in PCs, postage and paper than you're gaining? As per journalists' associations, 95 for every penny of essayists never profit to stop their normal everyday employment. Shouldn't something be said about the main five for each penny of journalists - they're profiting, correct? A little extent of the main five for each penny beyond any doubt are. They're the main events - mark name authors like Stephen King and Dean Koontz. Understudies (and ladies) scholars are doing OK as well. They're the class scholars, writing sentiment, riddle and anticipation, and true to life. Authors in this gathering invest a ton of energy investigating their shoulder. Will their distributer acknowledge their next book? Is it accurate to say that they are writing enough? (Gotta turn in no less than two books this year.) What frightful audits of their most recent book will they find on Amazon.com today? Magazine scholars may do well as well in the event that they join magazine writing with writing books. On the off chance that you need to profit from your composition abilities, you can. What's more, you can do it effortlessly and rapidly, in seven days. How? Begin a copywriting administrations business. I've been taking in substantial income as a publicist for more than 25 years. It's fun, innovative and lucrative. The business writing market is invisible to most writersMost scholars aren't talented at business, and don't know how business works. They're ignorant that organizations contract essayists, so they pitch their work to stuffed markets. Marketing specialists (business authors) write to meet the interchanges needs of expansive and private companies. The material they write incorporates promoting correspondences, proposal, advertising material, and Web website content. On the off chance that copywriting registers as a potential market, journalists don't have any simple, handy advisers for help them to get to this market. While bookshop racks are pressed with how-to advisers for writing books and magazine articles, the modest number of accessible copywriting books are dry and dull, and make copywriting sound about as much fun as doing your own dentistry. Easy Money In A Week: Copywriting Success intends to rectify this. It's gone for both expert and new scholars. Toward the finish of seven days, the energetic new marketing specialist will have all the data and experience she needs to set up her very own copywriting administrations business and profit. Writers require this book Consistent with its "pain free income" title, the book centers around showing the reader how to get copywriting work, not simply on copywriting strategies. To the extent I can tell, none of the other copywriting books right now accessible show marketing specialists how to prospect for new business. But then, passing by my involvement with understudies and my checking of essayists' gatherings on the web, this data is the thing that scholars require most. Other copywriting books simply don't give the low down of self-advancement and showcasing. Scholars require points of interest and support to advertise themselves and their administrations, so I'll be making this book as powerful and rousing (and fun) as I can.
Categories:

Web Marketing All in One Desk Reference For Dummies

Web Marketing All in One Desk Reference For Dummies

93 Creating and Maintaining Web Site Content .............................................. 93
Chapter 5: Creating Exceptional Copy That Sells. . . . . . . . . . . . . . . . . .97
Understanding the Elements of Effective Web Site Copy .........................97 Writing
headlines ...

Author: John Arnold

Publisher: John Wiley & Sons

ISBN: 9780470413982

Category: Business & Economics

Page: 936

View: 267

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
Categories: Business & Economics

Web Design DeMYSTiFieD

Web Design DeMYSTiFieD

When businesses first develop websites, they often try to reuse content that was
originally created to be viewed as a ... learn about copyediting for the Web: Web
Copy That Sells: The Revolutionary Formula for Creating Killer Copy • That Grabs
 ...

Author: Wendy Willard

Publisher: McGraw Hill Professional

ISBN: 9780071748025

Category: Education

Page: 384

View: 897

Website DESIGN just got a whole lot EASIER! Learn the latest website development tools, techniques, and best practices. Web Design Demystified provides the hands-on help you need to get started. Written in a step-by-step format, this practical guide begins by covering website planning and designing for screens. Then, you'll learn how to build pages, use and integrate HTML and CSS, work with JavaScript, PHP, and XML, and use templates. Get tips for testing and going live as well as information on e-mail design and search engine optimization. Clear examples and concise explanations make it easy to understand the material, and end-of-chapter quizzes and a final exam help reinforce key concepts. It's a no-brainer! You'll learn how to: Create design mockups that meet the project goals Add images and multimedia with HTML Style text, lists, links, and forms with CSS Integrate HTML and CSS for layout Improve your site's search engine ranking Code HTML for e-mail Simple enough for a beginner, but challenging enough for an intermediate user, Web Design Demystified gives you the tools you need to create successful websites.
Categories: Education

Winning Website Sales Letters

Winning Website Sales Letters

If you want to sell more online - this book is for you. Written by an online copywriter, Winning Website Sales Letters -- How To Create An Opening That Pulls Prospects In... A Message That Sells Them.

Author: Robert Boduch

Publisher:

ISBN: 098118071X

Category: Business & Economics

Page: 288

View: 552

If you want to sell more online - this book is for you. Written by an online copywriter, Winning Website Sales Letters -- How To Create An Opening That Pulls Prospects In... A Message That Sells Them... And An Offer They Simply Can't Refuse is designed to put the persuasive power of words to work -- so you sell more or your products and services by default. Yanik Silver said "Winning Website Sales Letters is the real deal! If you want a proven blueprint for knocking out powerful web copy that sells, I suggest you keep this guide by your computer. The resource simply walks you through the whole sales copy process and it doesn't matter if you're a copy pro or newbie. Great job." Joe Vitale added "Get This! Great collection, wise insights, and enough material here to inspire and educate the most seasoned online marketer!" Jo Han Mok stated "Huge fan of yours!! I don't think anyone has created more "comprehensive" resources on copywriting than you have. U da man!!" And Terry Dean commented "I think you did a great job teaching people how to write web copy that sells. Winning Website Sales Letters is one of the best manuals I've ever seen on how to write effective, order producing copy in simple easy-to-use steps. I highly recommend it to anyone who wants to sell online." Sound fundamentals are the secret to selling and this volume covers every necessary element in detail. The result? You get copy that attracts attention... copy that fuels desire... and copy that sells like crazy.
Categories: Business & Economics

Midwinter Turns to Spring

Midwinter Turns to Spring

"Midwinter Turns to Spring" is the very first novel that comes with its own music soundtrack. (The companion CD -- containing 10 ballads with Flamenco flavor, and 1 instrumental song -- is attached to the inside back cover of the book.) The ...

Author: Maria Veloso

Publisher: Think-Outside-The-Book Pub Incorporated

ISBN: 0977075109

Category: Fiction

Page: 295

View: 599

"Midwinter Turns to Spring" is the very first novel that comes with its own music soundtrack. (The companion CD -- containing 10 ballads with Flamenco flavor, and 1 instrumental song -- is attached to the inside back cover of the book.) The songs are woven intricately into -- and form a significant part of -- the novel's plot. They serve to intensify the emotional involvement of the reader much like a film score intensifies the emotional appeal of a movie. The author, Maria Veloso, also wrote the original song lyrics, and composed the music for 5 of the ballads. The element of music was purposely included to highlight one of the central themes of the novel -- that of the power of music to communicate love better than mere words can -- as well as music's endless capacity for healing, breaking through pain, bringing us together with those we love, and reconnecting us with our higher selves and our creator.
Categories: Fiction

Wake UpLive the Life You Love

Wake UpLive the Life You Love

I do what I love to do every day . offering free printer tech support at and writing
web copy that sells my products . No matter what your situation , you can choose
to live your life as you want . Work at it , and powers beyond your comprehension
 ...

Author: E. Steven

Publisher: 58 Micro LLC

ISBN: 0964470640

Category: Self-Help

Page: 208

View: 697

Categories: Self-Help

Effective Copywriting Strategy For Money and Sales

Effective Copywriting Strategy For Money and Sales

If you want to learn how to write words, that make people buy stuff, then this book is for you.

Author: David Marcel

Publisher:

ISBN: 1090493665

Category:

Page: 106

View: 920

If you want to learn how to write words, that make people buy stuff, then this book is for you. Have you tried to sell something online (or in print), but struggled to get sales? Do you have trouble finding the right words--to convince people to buy your products? Do you own a website or email list, and wish your readers were more receptive to your pitch? The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy. The solution is to apply the formula that professional copywriters use--to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks, if you worked in an advertising agency, or spent long hours--testing various marketing ploys. Fortunately, we've scaled this process down into just one book. THIS BOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH. You will learn: A complete introduction to copywriting--featuring all the foundational principles that contemporary copywriters use--to persuade the masses. The easy way to get your writing work Done. Done. Done. (Even if you hate writing.) How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox! The clever Copywriting Shortcut developed by the famous Internet Marketer Frank Kern, that makes writing effective copy easy. The ten best headlines that practically guarantee a sale. How to compose your email, so that you can avoid the Junk Mail folder. A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors. A chapter on User Interface Design--where we teach you why the arrangement of buttons and links on a webpage, might be more important than the words themselves. How to write PPC (Pay-Per-Click) ads for Google AdWords or Bing Ads. And, we'll learn about the secrets tools that copywriters forged many years ago--via their experience in traditional media, like: print advertising, direct mail, and even press releases. When you learn to spot the innate triggers, that turn readers into buyers, then the chore of copywriting will actually become easy, and fun! Even if you've never published a single word before, you can still be a great copywriter. Because great copywriting is not about art or poetry. It's about "speaking the customer's language" and knowing which words to use, and which triggers make him want to buy. Maybe you're a blogger or web-designer. Maybe you do email marketing or social media (like Facebook, Instagram, & LinkedIn). Perhaps you write for magazines or traditional print media. Whatever medium you choose, this book will work for you--because the rules of copywriting are timeless. If you've ever signed up to a website, downloaded an eBook, or bought a gadget online, then you've been subject to the enchantment of a copywriter. In fact, the skillset is in more in-demand now, than ever before! Because, in this information age, everybody is a writer! (Of one form or another...) So, you might as well learn to be a good one. One that knows how to write words that sell! Ready to learn more? If you want to know how to write persuasive words that sell, then click the buy button now!
Categories:

Landing Page Optimization

Landing Page Optimization

... and you will win or lose that battle within seconds. a nielsen study evaluated
site copy by how quickly readers could ... The Copywriter's Handbook: A Step-by-
Step Guide to Writing Copy That Sells (Holt paperbacks, 2006) by robert W. Bly.

Author: Tim Ash

Publisher: John Wiley & Sons

ISBN: 9781118234532

Category: Computers

Page: 480

View: 627

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Categories: Computers

Copywriting

Copywriting

Why is this book different? There are lots of great courses on copywriting but this book is a copywriting master guide which allows you to learn and take your skills to the next level in an easy to follow system.

Author: Federico Fort

Publisher: Createspace Independent Publishing Platform

ISBN: 1721859004

Category:

Page: 78

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Want to become a better blogger? Learn today super effective copywriting secrets to make your content shine brighter than you ever thought possible! If you could hire four top copywriters to write your content, what would they do for you? What are the tricks they'd use to engage more visitors... and get them to convert? The best-known content marketers and thought leaders are always learning, and using this knowledge to create unique and powerful content that engage thousands of readers. To find out, you could shell out well over $1000/hr and believe me... that'd be money well spent. Imagine having to drive from your home to... somewhere. How do you plan your trip? You can't, right? You need to know your destination first. Writing great copy that sells is much the same. Just like on a trip, visitors travel through your content towards a destination. To get visitors to your desired destination, you have to ensure they know how sunny that destination is and how will your product or service improve their lives. That's why whenever you write, you're appealing to someone's emotions. This is absolutely the only way you will ever sell anything with your writing, ever. As human beings, we have emotional reactions to all kinds of things. Some of the very common ones that trigger emotion are family, love, security, success, power, excitement, sex, and glory. So what you need do know is how you can figure out which emotions and effective triggers your audience responds to and incorporate them into your copywriting. Avoiding also the biggest mistakes not only makes your content more compelling; your confidence as a writer also grows and you can stop staring at a blank sheet. So, why Copywriting is so important? Content is king, good marketing copy attracts people, leads to engagement and converts people into customers. Copywriting can boost your sales, improve your market penetration and your margins. Good copywriting can do a whole lot better. And world class copywriting can transform your performance out of all recognition and I'm going to show you how. Because Taking the time to find the right words can mean the difference between mediocre and great copywriting that converts more leads in hungry buyers. Why is this book different? There are lots of great courses on copywriting but this book is a copywriting master guide which allows you to learn and take your skills to the next level in an easy to follow system. I will show you how to use your copywriting skills and use the best marketing tactics to get clients fast and skyrocket your sales with the most powerful sales-lead generation secrets of all time. Here is what you will learn: The business writing "rules" you should revel in breaking Apply the power of emotional drivers, even when writing in a B2B environment How to build trust and create empathy in prospects Structure and write the best killer and compelling sales copy and use the power of words to generate more leads and sales How to write powerful headlines and call to actions How to "read your customers' minds How to write powerful stories step-by-step The easily avoidable mistakes that are turning your customers off More and more... Who will benefit? Aspiring novice copywriters wanting to master their skills as a real Master Copywriter Small business owners, Entrepreneurs, Start-up companies and freelancers Web designers seeking an extra revenue stream from existing clients Anyone aspiring to reach new customers and improve sales conversion Anyone who wants to use copywriting to make a six figure income working from home. If you have a strong desire to be a great writer this course will really boost your business writing and Communication skills that will make you stand out. What are you waiting for? Take action today and get your copy!
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