Visual Merchandising for Fashion

Author: Sarah Bailey,Jonathan Baker

Publisher: A&C Black

ISBN: 2940496129

Category: Business & Economics

Page: 192

View: 7671

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Examines the various approaches to visual merchandising and retail display, from the initial design process through to product handling and experimentation.
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Fashion Buying

From Trend Forecasting to Shop Floor

Author: David Shaw,Dimitri Koumbis

Publisher: Bloomsbury Publishing

ISBN: 1474252931

Category: Business & Economics

Page: 176

View: 5451

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Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
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Visual Merchandising

Author: Swati Bhalla,Anuraag S.

Publisher: Tata McGraw-Hill Education

ISBN: 9780070153219

Category: Display of merchandise

Page: 264

View: 6752

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Fashion Retailing

From Managing to Merchandising

Author: Dimitri Koumbis

Publisher: Bloomsbury Visual Arts

ISBN: 9781350124813

Category: Business & Economics

Page: 192

View: 3322

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Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
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Basics Fashion Management 02: Fashion Promotion

Building a Brand Through Marketing and Communication

Author: Gwyneth Moore

Publisher: A&C Black

ISBN: 2940411875

Category: Business & Economics

Page: 184

View: 8284

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Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
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Basics Fashion Management 01

Fashion Merchandising

Author: Virginia Grose

Publisher: A&C Black

ISBN: 2940411344

Category: Business & Economics

Page: 184

View: 4133

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Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
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Silent Selling

Best Practices and Effective Strategies in Visual Merchandising

Author: Judy Bell,Kate Ternus

Publisher: Bloomsbury Publishing USA

ISBN: 1501315498

Category: Business & Economics

Page: 448

View: 5411

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This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
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Retail Product Management

Buying and Merchandising

Author: Rosemary Varley,David Gillooley

Publisher: Psychology Press

ISBN: 9780415216050

Category: Business & Economics

Page: 247

View: 7141

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This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range. The book is designed to be challenging, yet approachable to students, linking established academic theory to the buying and merchandising functions within retail organisations, and current operational practice. Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this text is essential reading for anyone studying retail product management or buying and merchandising as part of their degree course. The text also offers additional features, such as learning objectives, boxed features, review questions, chapter introduction and summary, and international and multi-sector case studies.
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