The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise.
Author: Jean-Marie Floch
Publisher: A&C Black
Category: Language Arts & Disciplines
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.
After all, most visual identities need to be able to function according to a similar
set of requirements. As a result, it's usually not so much about the individual asset
as it is about the system in which the various assets work together. You may not ...
Author: David Airey
Publisher: Rockport Publishers
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
What thematically unites the work in the book is the fresh attitude and the personal, proactive approach of the founders on which it is based. Innovative graphic identities for small, creative companies.
Author: Robert Klanten
Publisher: Die Gestalten Verlag
Innovative graphic identities for small, creative companies. Today, many young people who have studied or trained in creative fields would rather work with their hands or have direct contact with their clients than sit at a desk in a large design office. These creatives are founding their own small companies all over the world--storefronts and other locations with a uniquely individual character that often serve simultaneously as an office, workshop, warehouse, and local meeting point for like-minded people. Whether florists, butchers, or yoga studios, these small businesses need a customized visual identity that can adequately capture and represent their particular dynamic. Introducing: Visual Identities for Small Businesses is a compilation of intelligent corporate designs for small, creative companies. The book Showcases innovative work that captures the imagination with which their founders pursue and communicate their business concepts. The featured examples reflect the full spectrum of today's most important design trends--from minimalism and classic modernism to styles that range from retro and letter-press-nostalgic to playful and surreal. All of the included work makes clear that intriguing visual concepts do not depend on a large budget. It is a testament to the fact that certain limitations can be beneficial to coming up with original and effectively executed creative ideas. The selection of projects in Introducing: Visual Identities for Small Businesses is neither limited to a certain branch of business, nor to particular media. The diverse examples include a small run of pastel-colored stationary for a nursery, the hand-set business cards of a typographer, as well as the shop design and chalk-written price list of a small-town pastry shop. What thematically unites the work in the book is the fresh attitude and the personal, proactive approach of the founders on which it is based.
Next they had to develop other separate visual identities for many of the
corporation ' s divisions , identities that would reflect their own independent
characteristics , yet place them all the same within the Celanese family . The way
this job was ...
Cadman Plaza breaks up the city street grid and visually separates the project
site , the Civic Center , Cadman Towers and ... to the commercial areas along
Flatbush Avenue , institutional areas near Flatbush have strong visual identities .
Author: Kristen Ali EglintonPublish On: 2012-10-05
Globalisation and media proliferation, socio-politics and identity politics, the
future of youth and the relevance of education – now more than ever the space
where youth lives, 'visual material culture', and geography collide in the contexts
Author: Kristen Ali Eglinton
Publisher: Springer Science & Business Media
This invaluable addition to Springer’s Explorations of Educational Purpose series is a revelatory ethnographic account of the visual material culture of contemporary youths in North America. The author’s detailed study follows apparently dissimilar groups (black and Latino/a in a New York City after-school club, and white and Indigenous in a small Canadian community) as they inflect their nascent identities with a sophisticated sense of visual material culture in today’s globalized world. It provides detailed proof of how much ethnography can add to what we know about young people’s development, in addition to its potential as a model to explore new and significant avenues in pedagogy. Supported by a wealth of ethnographic evidence, the analysis tracks its subjects’ responses to strikingly diverse material ranging from autobiographical accounts by rap artists to the built environment. It shows how young people from the world’s cultural epicenter, just like their counterparts in the sub-Arctic, construct racial, geographic and gender identities in ways that are subtly responsive to what they see around them, blending localized characteristics with more widely shared visual references that are now universally accessible through the Web. The work makes a persuasive case that youthful engagement with visual material culture is a relational and productive activity that is simultaneously local and global, at once constrained and enhanced by geography, and possesses a potent and life-affirming authenticity. Densely interwoven with young people’s perspectives, the author’s account sets out an innovative and interdisciplinary conceptual framework affording fresh insights into how today’s youth assimilate what they perceive to be significant. Supported by a wealth of ethnographic evidence, the analysis tracks its subjects’ responses to strikingly diverse material ranging from autobiographical accounts by rap artists to the built environment. It shows how young people from the world’s cultural epicenter, just like their counterparts in the sub-Arctic, construct racial, geographic and gender identities in ways that are subtly responsive to what they see around them, blending localized characteristics with more widely shared visual references that are now universally accessible through the Web. The work makes a persuasive case that youthful engagement with visual material culture is a relational and productive activity that is simultaneously local and global, at once constrained and enhanced by geography, and possesses a potent and life-affirming authenticity. Densely interwoven with young people’s perspectives, the author’s account sets out an innovative and interdisciplinary conceptual framework affording fresh insights into how today’s youth assimilate what they perceive to be significant. Supported by a wealth of ethnographic evidence, the analysis tracks its subjects’ responses to strikingly diverse material ranging from autobiographical accounts by rap artists to the built environment. It shows how young people from the world’s cultural epicenter, just like their counterparts in the sub-Arctic, construct racial, geographic and gender identities in ways that are subtly responsive to what they see around them, blending localized characteristics with more widely shared visual references that are now universally accessible through the Web. The work makes a persuasive case that youthful engagement with visual material culture is a relational and productive activity that is simultaneously local and global, at once constrained and enhanced by geography, and possesses a potent and life-affirming authenticity. Densely interwoven with young people’s perspectives, the author’s account sets out an innovative and interdisciplinary conceptual framework affording fresh insights into how today’s youth assimilate what they perceive to be significant.
ABSTRACT: In the growing retail market, companies are looking to differentiate themselves from increasing competition online and in stores.
Author: Jaclyn Sherman Rhoads
ABSTRACT: In the growing retail market, companies are looking to differentiate themselves from increasing competition online and in stores. Advertisers have to differentiate themselves in the minds of consumers in order to create an effective brand image and identity. Design that is specific to a brand can help with this. Certain design elements are able to make the transition from print to the fastest growing medium ever: the Internet. My study first explores the concept of brand identity, brand image, and design and how those concepts lead to creating and maintaining a cohesive brand identity through print and Web. The current study describes themes used to design elements to determine the similarities and differences in campaign design within the beauty product category using qualitative content analysis. The research found that most of the brands examined effectively used design elements to their advantage to create a consistent brand identity between print and their online counterpart: their product Web site.
Visual. Identities. Choreographies of Gaze, Body Movement and Speech in
VideoBased MotherMidwife Interaction Helen Lomax Introduction The aim of this
chapter is to explore the potential of a videobased methodology for theorising identity ...
Author: Paula Reavey
This comprehensive volume provides an unprecedented illustration of the potential for visual methods in psychology. Each chapter explores the set of theoretical, methodological, as well as ethical and analytical issues that shape the ways in which visual qualitative research is conducted in psychology. Using a variety of forms of visual data, including photography, documentary film-making, drawing, internet media, model making and collages, each author endeavors to broaden the scope for understanding experience and subjectivity, using visual qualitative methods. The contributors to this volume work within a variety of traditions including narrative psychology, personal construct theory, discursive psychology and conversation analysis, phenomenology and psychoanalysis. Each addresses how a particular visual approach has contributed to existing social and psychological theory in their topic area, and clearly outline how they carried out their specific research project. The contributors draw on qualitative sources of verbal data, such as spoken interview, diaries and naturalistic conversation alongside their use of visual material. This book provides a unique insight into the potential for combining methods in order to create new multi-modal methodologies, and it presents and analyses these with psychology specific questions in mind. The range of topics covered includes sexuality, identity, group processes, child development, forensic psychology, race, and gender, making this volume a vital contribution to psychology, sociology and gender studies.
Visual Culture and Celebrity in Nineteenth-century San Francisco Amy Katherine
D. Lippert ... This shift began with the cultural turn and accelerated in the 1990s
as scholars identified a “ pictorial ” or “ visual ” turn — in the words of W. J. T. ...
By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo.
7 Creating a new identity for France Télécom Beyond a visual exercise ?
Monique Brun Introduction The objective of this chapter is to investigate the role
of visual identity in corporate communication . More precisely , we intend to show
Author: Bertrand Moingeon
Publisher: Psychology Press
Category: Business & Economics
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalisation of business and of organizations of all kinds become the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices, resulting in conflicting definitions, and little cumulative research. The aim of Organizational Identities is to further understanding about collective identities by bringing together contributions from various management disciplines. To this end, the editors have developed an integrative framework - the five-facet framework - that allows articulation of contributions from disciplines as diverse as strategic management, organization theory, marketing and communication. Sixteen scholars from Europe and the US have contributed nine chapters that explore various aspects of collective identities using this five-facet framework. The result is the first book to bring together contributions from various fields and integrate them into a single conceptual framework. The book will be useful both for academics and for practitioners. It includes a balance of theoretical and empirical chapters, and presents original empirical data drawn from field research in a variety of settings.
Thischapter explores theuse of social media and the Web in the making of
organizational visual identities and practices. ... understandings of the visual in
organizations and extending paradigmsof identity construction and meaning-
Author: Emma Bell
Category: Business & Economics
The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new challenges in the study of organizations. This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers. With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and most importantly, organizational behaviour.
Author: Susan Westcott AlessandriPublish On: 2014-12-18
In courses focusedmore generally on corporate communications, branding,
public relations,or advertising, it canbe used asasupplementary text to delineate
the concept of visual identity and contextualize it within the larger area of study.
Author: Susan Westcott Alessandri
Category: Business & Economics
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
Author: Foundation for Public Relations Research and Education (U.S.)Publish On: 2004
We also found Web pages of organizations instructing employees about the
correct use of their visual identity . Other pages announced the introduction of a
new visual identity ( with or without a prestigious accompanying event ) or
Author: Foundation for Public Relations Research and Education (U.S.)
45 Besides their immediate aural significance , certain sounds have very
powerful visual identities . Oranges : and lemons say the bells of St Clements .
The chimes of Big Ben are transmitted across the ether like an : aural Union Jack
, its ...
Author: Germano Facetti
"Approach to the complex interaction between the outward identity of the most familiar objects of our environment and some of their underlying symbolic associations. Advertisements, body prints, clothings and cosmetics, food, games, money, marks and signs are not necessarily what they seem ... a remarkable variety of categories--or 'identity kits'--over 280 provocative illustrations expose the ambiguous nature of identity, jog the preconceptions of the mind and eye and hint at the layers of meaning that lie hidden in the visual flotsam of our everyday lives"--Jacket.
These visual identities were built up with one or several symbols as the central
elements . They were regulated by design programmes , as proscribed in design
manuals developed for this purpose . The most grandiose ambitions involved ...
Author: Lena Holger
Category: Brand name products
Udgivet i forbindelse med udstilling i Stockholm 21.02-11.08 2002
Others to be In terms of gender and visual culture , it seems as if certain types of
genders , sexes , bodies , identities , or as aptly described by Donna Haraway
specific “ situated knowledges ” ( 1991 ) , are inevitably doomed to otherness .
Author: Amanda Du Preez
Publisher: Cambridge Scholars Pub
It is the aim of this edited volume to take a hard look at gender and visual culture. Gender and visual culture traverse in quite unique and often fascinating ways. On the one hand, gender functions as an interdisciplinary approach and critical tool to analyse and investigate several subject fields. As such, gender contributes to establishing a much-needed theoretical and functional platform spanning across many fields of enquiry from where gender practices can effectively be critiqued and ideally changed. On the other hand, the growing popularity and ubiquity of visual culture in a global context create the increasing need to reflect on and interrogate this phenomenon in an academic manner. Although Visual Culture Studies is an established subject at many Northern institutions, it is fairly new and relatively under-theorised in the South. In response to the growing need to investigate issues dealing with gender and visual culture and particularly how they creatively intersect, this selection of chapters (first presented as papers at the Taking a Hard Look: Gender and Visual Culture international conference, 20-21 June 2007, Institute for Gender and Womenâ (TM)s Studies, University of Pretoria, South Africa) are collected here in the hope to make a purposeful contribution to the burgeoning discourse. However, by addressing the creative intersection between gender and visual culture this edited volume is no novelty. In fact, the topic of gender and visual culture has been addressed over the past decade in several edited volumes. It is in this proud tradition that this book aims to take its place and to create a dialogue with international theory on gender and visual culture studies from a South perspective. Key questions that are explored in the volume: What type of gendered visual culture is being presented and created in the South particularly (but not exclusively)? How is visual culture gendered? Can one refer to a move beyond gender in terms of a trans-gendered visual culture or are we still caught up in the same debilitating role models? How does one address the ever-increasing alienation between gender studies and the younger generation of students and scholars moving into higher education? What is the role of gender as interdisciplinary tool in the academic analysis of visual culture as it spans across several subjects, such as science, social work, technology, psychology, medicine, philosophy, sociology, engineering, communication, economics, religious studies, business management, anthropology, geography, historical studies, cultural and media studies, visual studies, art history and literature studies?
The identity of consumption and corporate consumerism might perhaps be best '
seen' through visual communication. All media, whether alternative or
mainstream, develop visual associations that display the identity of those creating
Author: Linda Jean Kenix
Publisher: A&C Black
Category: Business & Economics
Historically, alternative media have been viewed as fundamental, albeit at times culturally peripheral, forces in social change. In this book, however, Kenix argues that these media do not uniformly subvert the hierarchies of access that are so central to mainstream media - in fact, their journalistic norms and routines have always been based on the professional standards of the mainstream. Kenix goes on to posit the perception of 'mainstream' and 'alternative' as a misconception. She argues that, although alternative media can - and do - construct distinct alternative communications, they have always existed on the same continuum as the mainstream and the two will continue to converge. Through comparative analysis, this book argues that many alternative and mainstream media are merging to create a continuous spectrum rooted in commercial ideology. Indeed, much of what is now considered alternative media actually draws very little from principles of the independent press, whereas many contemporary mainstream media now use communication techniques more commonly associated with media that do not operate for financial gain. This book puts forward a controversial but convincing argument around the relationship between alternative and mainstream media, drawing on examples from the UK, US, Australia and New Zealand to strengthen and develop the central premise.