Visible Signs

An Introduction to Semiotics in the Visual Arts

Author: David Crow

Publisher: Bloomsbury Publishing

ISBN: 1474253857

Category: Design

Page: 208

View: 9973

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Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
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Visible Signs (Second Edition)

An Introduction to Semiotics in the Visual Arts

Author: David Crow

Publisher: AVA Publishing

ISBN: 2940411425

Category: Design

Page: 192

View: 2025

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Explains semiotic terms and theories in relation to visual communication, illustrated with contemporary examples from art and design, it helps readers to develop their own practice.
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Human Factors Guidelines for Road Systems

Chapters 1, 2, 3, 4, 5, 10, 11, 13, 22, 23, 26. Collection A

Author: John L. Campbell,Christian M. Richard,Jerry L. Graham

Publisher: N.A

ISBN: N.A

Category: Roads

Page: N.A

View: 9789

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NCHRP report 600 explores human factors principles and findings for consideration by highway designers and traffic engineers. The report is designed to help the nonexpert in human factors to consider more effectively the roadway user's capabilities and limitations in the design and operation of highway facilities.
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Naval Firepower

Battleship Guns and Gunnery in the Dreadnought Era

Author: Norman Friedman

Publisher: Seaforth Publishing

ISBN: 1848321856

Category: History

Page: 318

View: 733

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For more than half a century the big gun was the arbiter of naval power, but it was useless if it could not hit the target fast and hard enough to prevent the enemy doing the same. Because the naval gun platform was itself in motion, finding a 'firing solution' was a significant problem made all the more difficult when gun sizes increased and fighting ranges lengthened and seemingly minor issues like wind velocity had to be factored in. To speed up the process and eliminate human error, navies sought a reliable mechanical calculation. This heavily illustrated book outlines for the first time in layman's terms the complex subject of fire-control, as it dominated battleship and cruiser design from before World War I to the end of the dreadnought era. Covering the directors, range-finders, and electro-mechanical computers invented to solve the problems, America's leading naval analyst explains not only how the technology shaped (and was shaped by) the tactics involved, but analyses their effectiveness in battle. His examination of the controversy surrounding Jutland and the relative merits of competing fire-control systems draws conclusions that will surprise many readers. He also reassesses many other major gun actions, such as the battles between the Royal Navy and the Bismarck and the US Navy actions in the Solomons and at Surigao Strait. All major navies are covered, and the story concludes at the end of World War II with the impact of radar. This is a book that everyone with a more than passing interest in twentieth-century warships will want to read, and nobody professionally involved with naval history can afford to miss.
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Clinical Veterinary Advisor - E-Book

The Horse

Author: David Wilson

Publisher: Elsevier Health Sciences

ISBN: 1437714498

Category: Medical

Page: 1104

View: 3766

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No other equine quick reference comes close to providing this much accurate, timely, and clinically useful diagnostic and therapeutic information. Clinical Veterinary Advisor: The Horse is six books in one -- Diseases and Disorders, Procedures and Techniques, Differential Diagnosis, Laboratory Tests, Clinical Algorithms, and a Drug Formulary. Plus, a companion website gives you convenient, searchable access to the full text and other useful tools. Covering hundreds of current topics in a concise at-a-glance format, this authoritative resource from David A. Wilson, DVM and a group of respected contributors is a must-have guide for the busy equine or mixed-practice practitioner. A consistent, easy-reference format allows for quick retrieval of practical, clinical information. A wealth of high-quality illustrations clearly demonstrates key concepts and procedures. Concise, at-a-glance format offers six books in one with these sections: Diseases and Disorders provides at-a-glance coverage of nearly 500 common medical problems, arranged alphabetically for immediate access. Each entry presents the topic in the sequence it follows clinically, including: history and physical exam findings, diagnostic testing, treatment (including specific medications and dosages), prognosis, and recommended monitoring. References for each topic support the data presented. Procedures and Techniques offers illustrated, step-by-step instructions for understanding and performing over 100 important clinical procedures. Differential Diagnosis displays nearly every possible cause for 65 different clinical disorders. Laboratory Tests summarizes essential information needed for interpreting 110 laboratory tests. Clinical Algorithms provides easy-to-follow, step-by-step guidance to clinical assessment and treatment planning for 50 of the most common clinical conditions/disorders. Drug Formulary is a compilation of dosages and other relevant information by expert Nathan Slovis, DVM for 145 new and current medications. A companion website includes the complete text of the book in a fully searchable format, which allows quick access to any topic and its related information in the six different sections. The website also includes a searchable drug formulary, a color image collection, clinical algorithms, and 50 client education sheets available in both English and Spanish.
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