Managing Marketing Performance

Author: Roger Palmer,Helen Meek,Richard Meek,Lynn Parkinson

Publisher: Routledge

ISBN: 0750680148

Category: Business & Economics

Page: 402

View: 3945

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Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course Written by experts in the field and the CIM Senior Examiner, fully endorsed by CIM and independently reviewed. Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
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CIM Coursebook 07/08 Managing Marketing Performance

Author: Helen Meek,Richard Meek,Roger Palmer,Lynn Parkinson

Publisher: Routledge

ISBN: 1136420266

Category: Business & Economics

Page: 416

View: 3200

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
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Handbook of Advances in Marketing in an Era of Disruptions

Essays in Honour of Jagdish N. Sheth

Author: Atul Parvatiyar,Rajendra Sisodia

Publisher: SAGE Publications India

ISBN: 9352808185

Category: Business & Economics

Page: 692

View: 9347

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We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. This book is dedicated to Professor Jagdish N. Sheth and honours his sustained contribution as a management thinker, scholar, academician and corporate adviser in an illustrious career spanning over five decades.
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CIM Post-grad Diploma

2 Analysis and Decisions 2012

Author: BPP Learning Media

Publisher: BPP Learning Media

ISBN: 1445376237

Category: Business & Economics

Page: 337

View: 1012

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A core text book for the CIM Qualification.
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Strategic Marketing in Practice

Author: Ashok Ranchhod

Publisher: Routledge

ISBN: 075066195X

Category: Business & Economics

Page: 250

View: 3673

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Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook * Receive regular tutorials on key topics from Marketing Knowledge * Search the Coursebook online for easy access to definitions and key concepts * Access the glossary for a comprehensive list of marketing terms and their meanings * Written by the CIM Senior Examiner for the Strategic Marketing in Practice module to guide you through the 2004-2005 syllabus * Features actual CIM case studies to enable you to develop technique with regards to analysing case material * Contains indicative answers written exclusively for this Coursebook by the Senior Examiner to enable you to practise what has been learned and help prepare for the exam
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Value-Based Marketing

Marketing Strategies for Corporate Growth and Shareholder Value

Author: Peter Doyle

Publisher: John Wiley & Sons Incorporated

ISBN: N.A

Category: Business & Economics

Page: 370

View: 1068

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This volume covers Shareholder Value (SV), which may be defined as a firm's ability to earn a return. To achieve it, a company must be perceived to operate in a viable market, pursuing a strategy which promises sustainable competitive advantage.
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Performance Measurement and Management

A Strategic Approach to Management Accounting

Author: Malcolm Smith

Publisher: SAGE

ISBN: 9781412907644

Category: Business & Economics

Page: 302

View: 8444

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Theatres, concert halls & opera houses belong to the main building tasks of our times. Numerous cities as well as communities are adding stage buildings for performing arts to their cultural infrastructure and are renewing historical buildings. 60 outstanding projects from around the world are presented in this volume.
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The PDMA handbook of new product development

Author: Kenneth B. Kahn,Product Development & Management Association

Publisher: John Wiley & Sons Inc

ISBN: 9780471485247

Category: Business & Economics

Page: 625

View: 4918

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The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition. The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
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Tourism marketing

a collaborative approach

Author: Alan Fyall,Brian Garrod

Publisher: Multilingual Matters Ltd

ISBN: 9781873150900

Category: Business & Economics

Page: 383

View: 4396

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This innovative and original book provides valuable insights into the inter-organisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored.
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