Understanding Communication Research Methods

Understanding Communication Research Methods

The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample ...

Author: Stephen M. Croucher

Publisher: Routledge

ISBN: 9781135053611

Category: Social Science

Page: 368

View: 111

Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.
Categories: Social Science

Media and Communication Research Methods

Media and Communication Research Methods

The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the ...

Author: Arthur Asa Berger

Publisher: SAGE Publications

ISBN: 9781544332697

Category: Language Arts & Disciplines

Page: 488

View: 873

This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.
Categories: Language Arts & Disciplines

Communication Research Methodology

Communication Research Methodology

The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of ...

Author: Gary Pettey

Publisher: Taylor & Francis

ISBN: 9781136455582

Category: Language Arts & Disciplines

Page: 198

View: 704

This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students’ understanding of the operation and roles of research so that they can better critique and consume the materials in their classes and in the media. The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of individual methods along the way. The study is presented as a communication campaign, involving multiple methodologies. The approach highlights how one method can build upon another and emphasizes the fact that, given the nature of methodology, no single study can give complete answers to our research questions. Unique features of the text: It introduces students to research methods through a conceptual approach, and the authors demonstrate that the statistics are a tool of the concepts. It employs an accessible approach and casual voice to personalize the experience for the readers, leading them through the various stages and steps. The presentation of a communication campaign demonstrates each method discussed in the text. This campaign includes goals and objectives that will accompany the chapters, demonstrates each individual methodology, and includes research questions related to the communication campaign. The tools gained herein will enable students to review, use, understand, and critique research, including the various aspects of appropriateness, sophistication and utility of research they encounter.
Categories: Language Arts & Disciplines

Communication Research Methods

Communication Research Methods

Covering an array of quantitative and qualitative methods as well as Canadian research and regulation, this comprehensive guide gives students the tools they need to evaluate and pursue communication research in Canada.

Author: Gerianne Merrigan

Publisher:

ISBN: 0195442792

Category: Communication

Page: 346

View: 275

Communication Research Methods introduces students to the what, why, and how of research in the field of communication studies. In accessible terms, the authors walk readers through the theoretical and practical aspects of a research project, from making claims about topics in need of investigation to designing valid methods for collecting and analyzing data to reporting findings. The research-as-argument model at the centre of this approach emphasizes the importance of proceeding from a claim to a conclusion in a logical and straightforward manner, with particular emphasis on behaving ethically at all stages of the process. Covering an array of quantitative and qualitative methods as well as Canadian research and regulation, this comprehensive guide gives students the tools they need to evaluate and pursue communication research in Canada.
Categories: Communication

Communication Research Methods in Postmodern Culture

Communication Research Methods in Postmodern Culture

Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods.

Author: Larry Z Leslie

Publisher: Routledge

ISBN: 9781317350965

Category: Language Arts & Disciplines

Page: 256

View: 486

Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses easy-to-understand language to incorporate new research methods inspired by contemporary culture and includes review questions and suggested activities designed to help readers understand and master communication research. The blend of new and traditional methods creates a book appropriate to the study of communication in an increasingly complex cultural environment.
Categories: Language Arts & Disciplines

Applied Communication Research Methods

Applied Communication Research Methods

Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in ...

Author: Michael Boyle

Publisher: Routledge

ISBN: 9781317513612

Category: Language Arts & Disciplines

Page: 424

View: 380

Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers. Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including: Research in Depth – examples of a concept being used in scholarly research Reflect and React – thought-provoking problems and issues that promote reflection and discussion Voices from Industry – Q&As with professionals working in communication industries End-of-unit activities – exercises that reinforce concepts and content Online resources, including sample syllabi, test banks, and more, are available on the companion website: www.routledge.com/cw/boyle.Applied Communication Research Methods is a concise, engaging work that today’s students and industry practitioners will embrace and keep on-hand throughout their careers.
Categories: Language Arts & Disciplines

The SAGE Encyclopedia of Communication Research Methods

The SAGE Encyclopedia of Communication Research Methods

The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Author: Mike Allen

Publisher: SAGE Publications

ISBN: 9781483381428

Category: Social Science

Page: 2064

View: 636

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Categories: Social Science

Understanding Communication Theory

Understanding Communication Theory

This book offers students a comprehensive, theoretical, and practical guide to communication theory.

Author: Stephen M. Croucher

Publisher: Routledge

ISBN: 9781317751373

Category: Language Arts & Disciplines

Page: 288

View: 927

This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Categories: Language Arts & Disciplines

Media and Communication Research Methods

Media and Communication Research Methods

This work provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes.

Author: Anders Hansen

Publisher: Macmillan International Higher Education

ISBN: 9781137589644

Category: Communication

Page: 320

View: 538

"Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods."--Publisher's website.
Categories: Communication

Qualitative Communication Research Methods

Qualitative Communication Research Methods

There are not many textbooks available (if any) that can match [this book's] intelligence.

Author: Thomas R. Lindlof

Publisher: SAGE

ISBN: 9781412974721

Category: Language Arts & Disciplines

Page: 377

View: 799

While many volumes discuss qualitative methods, only Qualitative Communication Research Methods focuses on the history and diversity of their use within the communication discipline. This volume is written by, for, and about communication scholars. It introduces readers from any background to every step of the qualitative research process, from developing research topics and questions, all the way through writing a final report. In addition to covering the scope of theories and methods currently used in qualitative communication research, this book also discusses important trends influencing the future of that research. Key features in this new edition include: - A more clear and direct writing style, suitable for use in both undergraduate and graduate courses. - Numerous practical examples and exercises designed to reinforce student learning of concepts. - A critical guide to the contexts of qualitative research. More than ever, qualitative researchers operate in institutional contexts that present new dilemmas. The book brings readers up to date on related ethical, political, and practical issues, including: the influences of globalization on the design and conduct of research; the appropriate use of recording technology in conducting fieldwork; the unique challenges and opportunities related to studying multi-media, on-line environments; and ongoing innovation and controversy surrounding genres and formats of qualitative writing. - An integrated "suite" of chapters on data-producing methods. In addition to updated discussions of participant-observation and qualitative interviewing, this edition includes a new chapter on the study of material culture and documents. Together, these three chapters help readers to learn how fieldwork methods can successfully combine in a flexible, integrated fashion. - Cutting-edge technological developments. The book informs and advises readers about the latest developments in technology for qualitative communication research. This discussion focuses on how "new" media - such as e-mail, texting, cell phone video, and blogging - not only form topics of research, but also the means of recording, analyzing, and textually "representing" data.
Categories: Language Arts & Disciplines

Media and Communication Research

Media and Communication Research

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

Author: Arthur Asa Berger

Publisher: SAGE

ISBN: 0761918531

Category: Language Arts & Disciplines

Page: 295

View: 211

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.
Categories: Language Arts & Disciplines

Readings in Communication Research Methods

Readings in Communication Research Methods

The readings in this anthology are written by communication researchers who share true stories of how they use particular research methods within their own research programs.

Author: Jon F. Nussbaum

Publisher: Cognella Academic Publishing

ISBN: 1609275853

Category: Language Arts & Disciplines

Page: 176

View: 540

The readings in this anthology are written by communication researchers who share true stories of how they use particular research methods within their own research programs.
Categories: Language Arts & Disciplines

Communication Research

Communication Research

Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.

Author: G. M. du Plooy

Publisher: Juta and Company Ltd

ISBN: 0702156418

Category: Social Science

Page: 384

View: 813

Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.
Categories: Social Science

Communication Research

Communication Research

Author: James Arthur Anderson

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

ISBN: UOM:39015011708073

Category: Psychology

Page: 423

View: 774

Categories: Psychology

Contemporary Communication Research Methods

Contemporary Communication Research Methods

A college textbook on methodology and research.

Author: Mary John Smith

Publisher:

ISBN: STANFORD:36105040913654

Category: Communication

Page: 382

View: 924

A college textbook on methodology and research.
Categories: Communication

Mass Communications Research Methods

Mass Communications Research Methods

Communication is a Science The manifest form of communication is art: a heart-
warming book, a soul-searching poem, an awe-inspiring movie. But,
understanding communication is science. Furthermore, communication is also
the catalyst of ...

Author: H.J. Hsia

Publisher: Routledge

ISBN: 9781317357179

Category: Social Science

Page: 642

View: 865

Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Categories: Social Science

Introducing Communication Research

Introducing Communication Research

The text will highlight examples of research in real world settings so that students can see the relevance of the basic communication research course to their careers and perhaps, as graduates, keep the text on an office bookshelf.

Author: Donald Treadwell

Publisher: SAGE

ISBN: 9781412944571

Category: Language Arts & Disciplines

Page: 226

View: 817

Introducing Communication Research is an undergraduate text of a size, level, and style that will motivate and enthuse the increasing number of undergraduate students entering communication research. The text will highlight examples of research in real world settings so that students can see the relevance of the basic communication research course to their careers and perhaps, as graduates, keep the text on an office bookshelf. Written in an accessible tone, Introducing Communication Research provides an overview of the research process from start to finish covering both quantitative and qualitative methods, statistics, ethics, measurement, and more.
Categories: Language Arts & Disciplines

Investigating Communication

Investigating Communication

This book provides a comprehensive, balanced introduction to communication research methods.

Author: Lawrence R. Frey

Publisher: Pearson College Division

ISBN: IND:30000076426745

Category: Language Arts & Disciplines

Page: 514

View: 447

This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. For anyone interested in the introductory methods of communication research.
Categories: Language Arts & Disciplines

Communication Research

Communication Research

This book deals with both qualitative and quantitative approaches to research methodology; the steps followed in the research process; data collection (sampling, measuring, questioning and observing); and the procedures followed when ...

Author: Gertruida M. Du Plooy

Publisher: Juta and Company Ltd

ISBN: 0702177105

Category: Communication

Page: 466

View: 858

This book deals with both qualitative and quantitative approaches to research methodology; the steps followed in the research process; data collection (sampling, measuring, questioning and observing); and the procedures followed when applying a research design and interpreting research data. Various research techniques and methods are applied to conducting research of advertising, mass-media audiences and mass-media efficiency, and to conducting research in organisational and development contexts. The publication ends with a framework of scientific criteria and guidelines that can be used when planning and writing a research report, as well as when analysing and evaluating published research reports. Against the background of outcomes-based education, the aim of this publication is to enable learners to develop and acquire the following learning outcomes: research skills, problem-solving skills, communication skills, environmental literacy, developing a macrovision, self-responsibility skills, and developing individual, moral and ethical values as part of lifelong learning. Towards achieving these outcomes, and to accommodate different learning styles, the publication follows an interactive approach and contains several learning aids, such as marginal notes, executive summaries, self-evaluation and portfolio tasks, as well as guides with criteria that can be used by learners, teachers or examiners to assess the achievement of learning outcomes and performance.
Categories: Communication