Design Elements, 2nd Edition

Understanding the rules and knowing when to break them - Updated and Expanded

Author: Timothy Samara

Publisher: Rockport Publishers

ISBN: 1627880577

Category: Design

Page: 320

View: 2527


This updated version of Rockport’s bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The 20 Rules for Good Design has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery and how to put it all together. DIVExpansion and new material includes:/divDIV /divDIV-Composition/layout, visual hierarchy, /divDIV-Form and composition in relation to concepts and meaning/divDIV-Color psychology and narrative/divDIV-Color coding/divDIV-Reference palettes for time periods, cultures, and businesses/divDIV-Special color and printing techniques/divDIV-Combining type styles, editorial text setting issues, plus/divDIV-Web-related type style and hierarchy issues/divDIV-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image/divDIV-Making type and imagery work better together/divDIV-Finding flexibility in design systems/divDIV-The design process, from creative concept development and practical work-flow standpoints.../divDIV-Plus a complete project case study with major decision-moments keyed to respective sections!/divDIVBeing a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly./divDIVThis book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book./div

Market-Driven Thinking

Author: Arch G. Woodside

Publisher: Routledge

ISBN: 1136380795

Category: Business & Economics

Page: 328

View: 8011


Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.