Typography Essentials Revised and Updated

100 Design Principles for Working with Type

Author: Ina Saltz

Publisher: Rockport Publishers

ISBN: 1631596470

Category: Design

Page: 208

View: 7104

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Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.
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Layout Essentials Revised and Updated

100 Design Principles for Using Grids

Author: Beth Tondreau

Publisher: Rockport Publishers

ISBN: 1631596314

Category: Design

Page: 208

View: 1696

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A classic and essential text for designers since 2009, Layout Essentials: 100 Design Principles for Using Grids just got better with a fresh exploration of its design principles, updated text, and new photos and international graphics. Grids are the basis for all design projects, and learning how to work with them is fundamental for all graphic designers. From working with multi-column formats to using type, color, images, and more, Layout Essentials not only demonstrates, using real world examples, how to use grids effectively, but shows you how to break the rules to use them effectively, too. This revised and updated version of Layout Essentials is your one-stop reference and resource for all layout design projects.
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Layout Workbook: Revised and Updated

A real-world guide to building pages in graphic design

Author: Dennis Puhalla,Kristin Cullen

Publisher: Rockport Publishers

ISBN: 1631594982

Category: Design

Page: 240

View: 2071

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Layout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In the original, 2005 edition, author Kristin Cullen tackled the often perplexing job of nailing down a layout that works. In the new edition, with a new cover and new look, Dennis Puhalla (author of Rockport's Design Elements: Form and Space) will refresh and update the text, case studies, and imagery. More than a collection of great examples of layout, this book is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process. In Layout Workbook, the subject is approached with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organization, The Interaction of Visual Elements, Typography, and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content.
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Brand Identity Essentials, Revised and Expanded

100 Principles for Building Brands

Author: Kevin Budelmann,Yang Kim

Publisher: Rockport Publishers

ISBN: 1631597086

Category: Design

Page: 232

View: 4766

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Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
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Type and Typography

Author: Phil Baines,Andrew Haslam

Publisher: Laurence King Publishing

ISBN: 9781856694377

Category: Graphic design (Typography)

Page: 224

View: 4485

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Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.
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The Fundamentals of Typography

Second Edition

Author: Gavin Ambrose,Paul Harris

Publisher: A&C Black

ISBN: 294041176X

Category: Design

Page: 200

View: 322

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Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
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Typographic design

form and communication

Author: Rob Carter

Publisher: International Thomson Publishing Services

ISBN: 9780442007591

Category: Design

Page: 278

View: 1192

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Grids

Creative Solutions for Graphic Designers

Author: Lucienne Roberts

Publisher: N.A

ISBN: 2888931559

Category: Commercial art

Page: 224

View: 1520

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Now revised and updated with brand new content, this second edition of Grids will give designers of all levels further inspiration and know-how to create outstanding layouts that will succeed in today’s fast-moving and competitive marketplace. Innovative grids provide structure, movement, space, flexibility, and impact. Grids showcases a selection of the best designs for a variety of work, including books, magazines, newspapers, catalogues, brochures, posters, flyers, stationery, and websites. Each design is presented in its original form, and with all the guides and margins overprinted, to afford the reader an insight into how the layout was built around the underlying grid. Detailed captions provide all the essential information, such as the format, measurements, binding, finish, and also the creative inspiration behind the design. An accompanying CD includes grid templates in InDesign and QuarkXPress, plus three illustrated projects and six unique tutorials. This is a truly indispensable reference book for all practitioners and students of graphic design.
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The Non-Designer's Presentation Book

Principles for effective presentation design

Author: Robin Williams

Publisher: Peachpit Press

ISBN: 0134685989

Category: Computers

Page: 99998

View: 9478

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Robin Williams, teacher and designer, knows what it takes to give a good presentation. In this revised and updated book, Robin makes it easy for even first-time presenters to get past their fears of creating a presentation. She expands upon the four fundamental principles of good design and typography introduced in her award-winning Non-Designer’s series and adds four more principles specific to achieving clear communication with slides. Let Robin guide you in her signature light-hearted style through the entire process of creating a presentation—from planning and organizing your ideas to designing effective, beautiful slides that won’t put your audience to sleep. In this essential guide to presentation design, you’ll learn: • What makes a good presentation—or a bad one • How to plan, organize, and outline your presentation • Four principles for developing effective presentations • Four principles for designing beautiful slides that communicate clearly • Specific tips for using animation and transitions that aren’t annoying • A list of timeless presentation rules . . . that you should totally ignore
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