Type & Typography

Author: Phil Baines,Andrew Haslam

Publisher: Laurence King Publishing

ISBN: 9781856694377

Category: Graphic design (Typography)

Page: 224

View: 9111


Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.

The Art of Type and Typography

Explorations in Use and Practice

Author: Mary Jo Krysinski

Publisher: Taylor & Francis

ISBN: 1315301539

Category: Photography

Page: 230

View: 8076


The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including: The history of type; Terminology; Classification; Measurement; Spacing; Alignment; Legibility; Hierarchy; Layout and Grids; Page Elements; InDesign tools and style sheets. Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.

Computers and Typography

Author: Rosemary Sassoon

Publisher: Intellect Books

ISBN: 9781871516234

Category: Computers

Page: 208

View: 9465


This collection draws attention to the most important issues for the production of good typography, and demonstrates why the lessons that have been learned in the past five centuries of traditional typography cannot be ignored. The chapters are contributed by experts in their field and will make impactful reading for any reader with an interest in teaching and design.

Advertising Design and Typography

Author: Alex W. White

Publisher: Simon and Schuster

ISBN: 1581158203

Category: Design

Page: 224

View: 6692


The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. • Best-selling design author has unique philosophy and expertise • 1,500 full-color illustrations showcase outstanding advertising design from around the world • Unique comparisons of print, web, TV and other campaigns—which techniques work best? • Ideas for forging corporate identity through advertising Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Basics of Design: Layout & Typography for Beginners

Author: Lisa Graham

Publisher: Cengage Learning

ISBN: 1401879527

Category: Design

Page: 336

View: 2856


This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Adrian Frutiger – Typefaces

The Complete Works

Author: Heidrun Osterer,Philipp Stamm,Swiss Foundation Type and Typography

Publisher: Walter de Gruyter

ISBN: 3034609906

Category: Architecture

Page: 460

View: 6427


The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Méridien, Avenir, and Vectora. Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer’s artistic development. For the first time, all of his types – from the design phase to the marketing stage – are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture.

Basics Typography 02: Using Type

Author: Michael Harkins

Publisher: A&C Black

ISBN: 2940411557

Category: Design

Page: 184

View: 3872


Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.

20th-century Type

Author: Lewis Blackwell

Publisher: Laurence King Publishing

ISBN: 9781856693516

Category: Printing

Page: 215

View: 1724


'20th-Century type' provides a decade-by-decade analysis of the significant issues that have shaped the history of typographic and, latterly, graphic design. The book shows how current typographic trends are part of a continuum of change that can be plott