Type and Typography

Author: Phil Baines,Andrew Haslam

Publisher: Laurence King Publishing

ISBN: 9781856694377

Category: Graphic design (Typography)

Page: 224

View: 3064


Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.

The Art of Type and Typography

Explorations in Use and Practice

Author: Mary Jo Krysinski

Publisher: Taylor & Francis

ISBN: 1315301539

Category: Photography

Page: 230

View: 8070


The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including: The history of type; Terminology; Classification; Measurement; Spacing; Alignment; Legibility; Hierarchy; Layout and Grids; Page Elements; InDesign tools and style sheets. Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.

Computers and Typography 2

Author: Rosemary Sassoon

Publisher: Intellect Books

ISBN: 1841500496

Category: Computers

Page: 158

View: 837


Rosemary Sassoon alerts those involved in computer interface design that the skills of layout, spacing and typeface are equally vital in the construction of onscreen layouts as they are on the printed page. This second volume of Computers and Typography reflects the new developments in this rapidly-changing field. It complements, without in any way supplanting, Volume 1.

Advertising Design and Typography

Author: Alex W. White

Publisher: Simon and Schuster

ISBN: 1581158203

Category: Design

Page: 224

View: 9864


The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. • Best-selling design author has unique philosophy and expertise • 1,500 full-color illustrations showcase outstanding advertising design from around the world • Unique comparisons of print, web, TV and other campaigns—which techniques work best? • Ideas for forging corporate identity through advertising Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Old-time Advertising Cuts and Typography

184 Plates from the Boston Type and Stereotype Foundry Catalog (1832)

Author: Boston Type and Stereotype Foundry,Stephen O. Saxe

Publisher: N.A

ISBN: 9780486260235

Category: Design

Page: 184

View: 5978


Hundreds of eye-catching cuts: eagles, musical instruments, animals, sports, many more. Also typefaces—Italian, Black, Fat, Shaded, Outlined, etc. Over 700 illus.

Adrian Frutiger – Typefaces

The Complete Works

Author: Heidrun Osterer,Philipp Stamm,Swiss Foundation Type and Typography

Publisher: Walter de Gruyter

ISBN: 3034609906

Category: Architecture

Page: 460

View: 2555


The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Méridien, Avenir, and Vectora. Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer’s artistic development. For the first time, all of his types – from the design phase to the marketing stage – are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture.


N. the Arrangement, Style and Appearance of Type and Typefaces

Author: Gavin Ambrose,Paul Harris

Publisher: AVA Publishing

ISBN: 9782884790642

Category: Graphic arts

Page: 175

View: 347


An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eventually leads to a finished piece of work. "Basics Design" offers a useable approach to design as a problem-solving activity.

Basics Typography 02: Using Type

Author: Michael Harkins

Publisher: A&C Black

ISBN: 2940411557

Category: Design

Page: 184

View: 1280


Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.