Truth Lies and Advertising

Truth  Lies  and Advertising

The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients.

Author: Jon Steel

Publisher: John Wiley & Sons Incorporated

ISBN: UOM:39015040152376

Category: Business & Economics

Page: 298

View: 286

Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.
Categories: Business & Economics

Truth Lies and Advertising

Truth  Lies and Advertising

Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780471189626 .

Author: Steel

Publisher: Academic Internet Pub Incorporated

ISBN: 1428809996

Category: Business & Economics

Page: 60

View: 938

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780471189626 .
Categories: Business & Economics

Perfect Pitch

Perfect Pitch

If you make pitches for new business, this is the perfect book for you. Praise for Perfect Pitch "Good ideas are so frequently undermined by bad presentations that it is almost tragic.

Author: Jon Steel

Publisher: John Wiley & Sons

ISBN: 9780471789765

Category: Business & Economics

Page: 262

View: 102

The author of the "Adweek" bestseller "Truth, Lies & Advertising" now shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas.
Categories: Business & Economics

Advertising Account Planning

Advertising Account Planning

At JWT, the account planner had a role in the complete advertising strategy, ... Silverstein & Partners and his 1998 book, Truth, Lies and Advertising: The ...

Author: D. W. Jugenheimer

Publisher: Routledge

ISBN: 9781317478645

Category: Business & Economics

Page: 224

View: 993

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Categories: Business & Economics

Where The Truth Lies

Where The Truth Lies

The case was closed.

Author: M J Lee

Publisher: Canelo

ISBN: 9781788633161

Category: Fiction

Page: 300

View: 440

The case was closed. Until people started dying... DI Thomas Ridpath was on the up in the Manchester CID: a promising detective who captured a notorious serial killer. But ten years later he’s recovering from a serious illness and on the brink of being forced out of the police. Then the murders began, in an uncanny echo of his first case. As the death count grows, old records, and bodies, go missing. Caught in a turf war between the police and the coroner’s office, Ridpath is in a race against time. A race to save his career, his marriage, and innocent lives. When a detective disappears everything is on the line. Can Ridpath save his colleague? A nail-biting crime thriller, perfect for fans of Mark Billingham, Peter James and D. S. Butler.
Categories: Fiction

Advertising and Public Relations

Advertising and Public Relations

Gaining Insight into Customers Jon Steel eel Jo on Ste Author, Truth, Lies & Advertising: The Art of Account Planning; Perfect Pitch: The Art of Selling ...

Author: Stan Tymorek

Publisher: Infobase Publishing

ISBN: 9781438132044

Category: Advertising

Page: 180

View: 356

Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.
Categories: Advertising

Advertising Principles and Practice

Advertising  Principles and Practice

Steel, J. 1998, Truth, Lies and Advertising: The Art of Account Planning, John Wiley & Sons, New York; 'Tests ahead for account planning', Advertising Age, ...

Author: Sandra Moriarty

Publisher: Pearson Australia

ISBN: 9781486009053

Category: Business & Economics

Page: 577

View: 575

The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Categories: Business & Economics

The Post Truth Business

The Post Truth Business

He invented what we might call anti-advertising: a style which harnessed public mistrust of ... their employees to do voluntary 219 TRUTH, LIES AND ADVERTISING.

Author: Sean Pillot de Chenecey

Publisher: Kogan Page Publishers

ISBN: 9780749482824

Category: Business & Economics

Page: 304

View: 730

Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.
Categories: Business & Economics

The Better Mousetrap

The Better Mousetrap

truth. of. it. Advertising makes its own bed. ... one 'guilty as charged' that's pointless taking to appeal. from half-truth can sometimes come whole-lies.

Author: Simon Pont

Publisher: Kogan Page Publishers

ISBN: 9780749466220

Category: Business & Economics

Page: 296

View: 874

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.
Categories: Business & Economics

The SAGE Handbook of Advertising

The SAGE Handbook of Advertising

... The Advertising Business, Sage Publications, Thousand Oaks, 35–40. Steel, J. (1998), Truth, Lies and Advertising: The Art of Account Planning, ...

Author: Gerard J Tellis

Publisher: SAGE

ISBN: 9781446265901

Category: Business & Economics

Page: 512

View: 961

'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish Pringle, Director General, IPA 'Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us' - Philip Kotler, Kellogg School of Management 'When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do' - Sir Martin Sorrell, CEO, WPP 'This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment' - Lord (Maurice) Saatchi, Chairman, M&C Saatchi 'This magnificent volume captures all we need to know about how advertising works and its context' - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Categories: Business & Economics

Mad Men and Philosophy

Mad Men and Philosophy

Don's point is that advertising is “based on one thing: happiness," and Lucky ... Truth, Lies, and Advertising Ads aim to not only inform but persuade, ...

Author: James B. South

Publisher: John Wiley & Sons

ISBN: 9780470649251

Category: Philosophy

Page: 272

View: 714

A look at the philosophical underpinnings of the hit TV show, Mad Men With its swirling cigarette smoke, martini lunches, skinny ties, and tight pencil skirts, Mad Men is unquestionably one of the most stylish, sexy, and irresistible shows on television. But the series becomes even more absorbing once you dig deeper into its portrayal of the changing social and political mores of 1960s America and explore the philosophical complexities of its key characters and themes. From Socrates, Plato, and Aristotle to John Kenneth Galbraith, Milton Friedman, and Ayn Rand, Mad Men and Philosophy brings the thinking of some of history's most powerful minds to bear on the world of Don Draper and the Sterling Cooper ad agency. You'll gain insights into a host of compelling Mad Men questions and issues, including happiness, freedom, authenticity, feminism, Don Draper's identity, and more. Takes an unprecedented look at the philosophical issues and themes behind AMC's Emmy Award-winning show, Mad Men Explores issues ranging from identity to authenticity to feminism, and more Offers new insights on your favorite Mad Men characters, themes, and storylines Mad Men and Philosophy will give Mad Men fans everywhere something new to talk about around the water cooler.
Categories: Philosophy

ADVERTISING

ADVERTISING

John, Steel, Truth, Lies and Advertising: The Art of Account Planning, Wiley, New York, 1998. Kazmi, S.H.H. and Batra S.K., Advertsing and Sales Promotion, ...

Author: SHARMA, SANGEETA

Publisher: PHI Learning Pvt. Ltd.

ISBN: 9788194685111

Category: Business & Economics

Page: 488

View: 376

Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning and creativity in advertising. Divided into five parts, the text covers all the important aspects of advertising, including the changing face of the advertising world, web advertising and the concept of Integrated Marketing Communications (IMC). It describes, in detail, how to develop and execute an effective advertising campaign by understanding consumers' mind and conducting advertising and media research. It enables the reader to assess, review and modify an advertising campaign or a media plan. The second edition of the book appropriately incorporates a chapter on ‘Digital Marketing’. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. THE TARGET AUDIENCE • MBA • PG Certificate Programme—Sales & Marketing (Communication) • PG Diploma • PG Diploma in Advertising & PR
Categories: Business & Economics

Advertising

Advertising

... Nik Mahon and Caroline Barfoot Advertising Account Planning: A Practical Guide Larry D. Kelley and Donald W.Jugenheimer Truth, Lies, and Advertising: ...

Author: Andy Tibbs

Publisher: Routledge

ISBN: 9781135260842

Category: Business & Economics

Page: 232

View: 171

‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ – Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the advertising business, Tibbs' book is dynamic, edgy, and challenging. It captures the industry's excitement, energy, intellect, and creativity. The book is an inspiration and should be standard reading for all practitioners, students, and faculty of advertising, marketing, and communications'– Pamela Morris, Loyola University Chicago, USA ‘Tibbs’ insights turn the advertising agency from a mythical wonderland to a realistic career choice. Through reading this book and taking note of his advice, students will be one step closer to walking through its doors’ – Helen Powell, Senior Lecturer, Media and Advertising, University of East London, UK Advertising does not need another graduate! Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its Companion Website at: www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up-to-date advice. This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industry’s most respected practitioners and insights from graduates who faced the same challenges you will soon encounter in securing that elusive first job. Add to that, an extensive supply of hints and tips to enhance the creative thinking processes, take the work you do beyond what you think you are capable of and, crucially, gain an edge at job interviews. Maybe advertising doesn’t need another graduate, but then you won’t be just another graduate will you?
Categories: Business & Economics

Careers in Advertising and Public Relations

Careers in Advertising and Public Relations

aDvErTIsINg INDusTry NEWs sOurcEs Adrants (www.adrants.com) Advertising Age ... 2002) Truth, Lies and Advertising: The Art of Account Planning All.

Author:

Publisher: WETFEET, INC.

ISBN: 9781582078151

Category: Advertising

Page: 104

View: 599

Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.
Categories: Advertising

Advertising Account Planning

Advertising Account Planning

At JWT, the account planner had a role in the complete advertising strategy, ... Silverstein & Partners and his 1998 book, Truth, Lies and Advertising: The ...

Author: Larry Kelley

Publisher: Routledge

ISBN: 9781317507437

Category: Business & Economics

Page: 262

View: 910

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Categories: Business & Economics

Advertising and Promotion

Advertising and Promotion

Steel, J. (1998) Truth, Lies and Advertising: The Art of Account Planning. New York: John Wiley and Sons. Wells, W.D. (ed.) (1997) Measuring Advertising ...

Author: Chris Hackley

Publisher: SAGE

ISBN: 0761941541

Category: Business & Economics

Page: 264

View: 425

This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.
Categories: Business & Economics

Advertising Theory

Advertising Theory

Journal of Advertising Research, 39(6), 7–17. Vaughn, R. (1983). How advertising works: A ... Truth, lies and advertising: The art of account planning.

Author: Shelly Rodgers

Publisher: Routledge

ISBN: 9781351208291

Category: Business & Economics

Page: 548

View: 799

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Categories: Business & Economics

Advertising Creative

Advertising Creative

... 336 Trade shows, 336–337 Transit advertising, 324 Translation, tasting, 340 Tribe Tutoring, 16 Trout, Jack, 42, 44 Truth, Lies, and Advertising (Steel), ...

Author: Tom Altstiel

Publisher: SAGE Publications

ISBN: 9781506386973

Category: Language Arts & Disciplines

Page: 488

View: 983

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Categories: Language Arts & Disciplines

The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising

2nd edition, London and Dover, New Hampshire: Kogan Page, 1997 Steel, Jon, Truth, Lies, and Advertising: The Art of Account Planning, New York: Wiley, ...

Author: John McDonough

Publisher: Routledge

ISBN: 9781135949136

Category: Business & Economics

Page: 2000

View: 727

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Categories: Business & Economics