Trademark Valuation

A Tool for Brand Management

Author: Gordon V. Smith,Susan M. Richey

Publisher: John Wiley & Sons

ISBN: 111828318X

Category: Law

Page: 368

View: 9853

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A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is afresh presentation of basic valuation principles, together withimportant recent changes in worldwide financial reportingregulations and an update on the current worldwide legal conditionsand litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation ofcounterfeits and the economic effects of trademark counterfeitingis included in this informative Second Edition. Considers methods to determine the real value of your trademarkand exploit its full potential Offers dozens of case studies that illustrate how to applyvaluation methods and strategies to real-world situations Communicates complex legal and financial concepts, terms,principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and otherinternational trademark considerations
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Valuation for M&A

Building and Measuring Private Company Value

Author: Chris M. Mellen,Frank C. Evans

Publisher: John Wiley & Sons

ISBN: 1119437342

Category: Business & Economics

Page: 496

View: 8823

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Determine a company's value, what drives it, and how to enhance value during a M&A Valuation for M&A lays out the steps for measuring and managing value creation in non-publicly traded entities, and helps investors, executives, and their advisors determine the optimum strategy to enhance both market value and strategic value and maximize return on investment. As a starting point in planning for a transaction, it is helpful to compute fair market value, which represents a “floor” value for the seller since it by definition represents a value agreed upon by any hypothetical willing and able buyer and seller. But for M&A, it is more important to compute investment value, which is the value of the target company to a strategic buyer (and which can vary with each prospective buyer). Prepare for the sale and acquisition of a firm Identify, quantify, and qualify the synergies that increase value to strategic buyers Get access to new chapters on fairness opinions and professional service firms Find a discussion of Roger Grabowski's writings on cost of capital, cross-border M&A, private cost of capital, intangible capital, and asset vs. stock transactions Inside, all the necessary tools you need to build and measure private company value is just a page away!
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The New Role of Intellectual Property in Commercial Transactions

Author: Melvin Simensky,Lanning Bryer

Publisher: Wiley

ISBN: 9780471595755

Category: Law

Page: 592

View: 6473

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A straightforward guide offering practical, hands-on advice on how to make the most, financially, of intellectual property. Brings together the expertise of lawyers, accountants, valuation specialists and other business professionals. Emphasizes developing trends in exploitation, licensing, security interests, valuation in mergers and acquisitions, protection of intellectual property and bankruptcy. Addresses both U.S. and foreign issues and includes checklists, definitions of key negotiating terms, excerpts of major U.S. and international laws plus extensive case citations. Supplemented annually.
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Branding

A Key Marketing Tool

Author: John M. Murphy

Publisher: Springer

ISBN: 1349126284

Category: Business & Economics

Page: 220

View: 2407

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Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.
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Intellectual Property in the Global Marketplace, Valuation, Protection, Exploitation, and Electronic Commerce

Author: Melvin Simensky,Lanning Bryer,Neil J. Wilkof

Publisher: Wiley

ISBN: 9780471351085

Category: Law

Page: 620

View: 3544

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With contributions from prestigious lawyers, economists, accountants, and consultants from around the world, Intellectual Property in the International Marketplace presents a highly complex subject in a user-friendly, organized manner. The two-volumes serve as an intellectual property compendium to business professionals and their counsel, helping them explore and answer intellectual property questions in business transactions in global settings. Volume I covers the methods for dealing with intellectual property in every type of business transaction, while Volume II covers the underlying general principles of international intellectual property law. This core volume (ISBN 0471-351059) is supplemented annually. The 2002 Supplement (ISBN 0471-390313) includes: * New chapters on such topics as Patent Strategies in the Era of the Internet, Parallel Imports into and within the European Union, and Copyright and E-Commerce. * Updates to International Laws and Developments on Security Interests in Intangible Assets that have taken place in Australia, Canada, France, Hong Kong, and Korea. This supplement updates the 2 Volume set, Simensky/Intellectual Property in the Global Marketplace Second Edition (ISBN 0471-351059).
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A Framework for Marketing Management

Author: Philip Kotler

Publisher: N.A

ISBN: N.A

Category: Business & Economics

Page: 363

View: 4607

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Aimed at undergraduates and MBA courses, this text focuses on key points of marketing management, such as how to analyze the market, how to develop strategies and how to deliver and manage effective marketing programmes.
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Intellectual Property

Valuation, Exploitation, and Infringement Damages, 2016 Cumulative Supplement

Author: Russell L. Parr,Gordon V. Smith

Publisher: John Wiley & Sons

ISBN: 1119238390

Category: Business & Economics

Page: 448

View: 3331

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Up-to-date, expert guidance and a valuable tool kit for IP valuation Intellectual Property, Valuation, Exploitation, and Infringement Damages provides practical tools and expert clarification for the valuation of intangible assets. This new 2016 Cumulative Supplement contains the latest laws, regulations, and practices surrounding licensing and joint ventures, with practical analytical models that simplify the calculation of royalties and equity splits. As a companion to the comprehensive Intellectual Property, this book provides invaluable guidance toward the investment aspects, business strategies, taxes, and accounting practices involved in intellectual property protection and profit, to help licensing professionals structure optimal arrangements and mitigate risks. Written by leading experts in the intellectual property realm, this guide is a must-have resource for anyone working with intangible assets. Intellectual property is more than a simple profit center; to many owners, it's the cornerstone of their organization, and must be rigorously protected and exploited to the fullest extent. This book provides clear guidance on valuation, which is the foundation of a successful IP strategy. Define the value of intangible assets in real-money terms Examine the business economics of licensing and joint venture strategies Understand the relevant legal, tax, and accounting practices Determine fair royalty rates and equity splits Patents, trademarks, formulas, copyrights, brand names, distribution systems—all fall under the intellectual property umbrella, and each might be the competitive edge upon which a business is built. Intellectual property can cost hundreds of millions of dollars to create, and is often irreplaceable with no substitute or alternative available, making it an organization's most important asset. Protect it properly, and reap every ounce of profit it can produce with the important guidance in Intellectual Property, Valuation, Exploitation, and Infringement Damages, 2016 Cumulative Supplement.
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The International Brand Valuation Manual

A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications

Author: Gabriela Salinas

Publisher: John Wiley & Sons Incorporated

ISBN: N.A

Category: Business & Economics

Page: 420

View: 3780

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A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description
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