Traction

A Startup Guide to Getting Customers

Author: Justin Mares,Gabriel Weinberg

Publisher: S Curve Publishing

ISBN: 0976339609

Category: Business & Economics

Page: 258

View: 6617

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Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.
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Summary: Traction

Review and Analysis of Weinberg and Mares' Book

Author: BusinessNews Publishing

Publisher: Must Read Summaries

ISBN: 2511035995

Category: Business & Economics

Page: 10

View: 5292

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The must-read summary of Gabriel Weinberg and Justin Mares' book: "Traction: A Startup Guide to Getting Customers". This complete summary of the ideas from Gabriel Weinberg and Justin Mares' book "Traction" states that there are lots of start-ups trying to be successful today. According to Weinberg and Mares, the start-ups that manage to reach success are the ones that create ‘traction’ by generating customer growth and momentum. This should be the main aim of anyone launching a start-up and they should use the Bullseye Framework to identify which traction channels they should use. The Bullseye Framework has five key principles; brainstorm, rank, prioritise, test and focus. This summary explains each of these principles in detail, allowing you to learn the best way to launch a successful start-up. Added-value of this summary: • Save time • Learn the Bullseye Framework to identify to right traction channels • Ensure your start-up is successful To learn more, read the summary of “Traction” to discover how to create customer growth and momentum for your start-up and succeed!
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Marketing Your Startup

The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business

Author: Simona Covel

Publisher: AMACOM

ISBN: 0814439683

Category: Business & Economics

Page: 256

View: 2040

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Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video- and rocketed to success * Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way * SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.
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The Startup Checklist

25 Steps to a Scalable, High-Growth Business

Author: David S. Rose

Publisher: John Wiley & Sons

ISBN: 1119164052

Category: Business & Economics

Page: 320

View: 7035

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25 Steps to Found and Scale a High-Growth Business The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them—and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit. Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning. Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business—and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.
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Startup Accelerators

A Field Guide

Author: Richard Busulwa,Naomi Birdthistle,Steve Dunn

Publisher: John Wiley & Sons

ISBN: 1119638607

Category: Business & Economics

Page: 368

View: 4963

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The must – read guidebook for entrepreneurs looking to get into accelerator programs and to build and scale their startups with speed Accelerator programs have become one of the most powerful and valuable resources for entrepreneurs seeking to learn rapidly, build powerful networks, raise capital, build their startups and do this at speed and scale. In recent years, the number of accelerator programs around the world has grown at an incredible rate, propelling startups such as AirBnB, Uber, DropBox, Reddit, and others — many to billion-dollar valuations. The number of accelerators, the differences in accelerator program offerings and the unique benefits and costs of different accelerator locations makes choosing the right accelerator a challenge. Selecting the wrong accelerator, failing to be accepted in the right one, or not fully taking advantage of all the accelerator has to offer can be costly, sometimes fatal. With the stakes so high, entrepreneurs need to understand all their options, choose carefully and do the right things to maximize their chances of success. Startup Accelerators is the go to guide for any entrepreneur, providing a firsthand look into the acceptance criteria and inner workings of different accelerator programs. Written by entrepreneurs for entrepreneurs, this indispensable resource explains what different accelerator programs offer, how to get accepted, what to do during the program, how to raise money during accelerators, what to do after the program ends, and much more. Packed with real-world case studies and advice from leading experts on startup accelerator programs, this one-stop resource provides step-by-step guidance on the entire accelerator process. Reveals how accelerators help founders navigate different challenges in the startup journey Describes the differences in the benefits and costs of different accelerator programs Explains how to prepare accelerator applications Discloses what actions to take during an accelerator to make the most of it Depicts case studies of entrepreneurs’ accelerator applications, experiences and outcomes across different accelerators Features interviews with accelerator program managers, founders who went through accelerators, and investors in companies going through or having gone through accelerators Includes insightful data and reflections from entrepreneurship education researchers and academics Startup Accelerators: A Field Guide will prove to be invaluable for startup founders considering or going through accelerators, as well as aspiring entrepreneurs, educators, and other startup accelerator stakeholders.
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Fundamentals of Software Startups

Essential Engineering and Business Aspects

Author: Anh Nguyen-Duc,Jürgen Münch,Rafael Prikladnicki,Xiaofeng Wang,Pekka Abrahamsson

Publisher: Springer Nature

ISBN: 3030359832

Category: Business & Economics

Page: 345

View: 5954

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This book discusses important topics for engineering and managing software startups, such as how technical and business aspects are related, which complications may arise and how they can be dealt with. It also addresses the use of scientific, engineering, and managerial approaches to successfully develop software products in startup companies. The book covers a wide range of software startup phenomena, and includes the knowledge, skills, and capabilities required for startup product development; team capacity and team roles; technical debt; minimal viable products; startup metrics; common pitfalls and patterns observed; as well as lessons learned from startups in Finland, Norway, Brazil, Russia and USA. All results are based on empirical findings, and the claims are backed by evidence and concrete observations, measurements and experiments from qualitative and quantitative research, as is common in empirical software engineering. The book helps entrepreneurs and practitioners to become aware of various phenomena, challenges, and practices that occur in real-world startups, and provides insights based on sound research methodologies presented in a simple and easy-to-read manner. It also allows students in business and engineering programs to learn about the important engineering concepts and technical building blocks of a software startup. It is also suitable for researchers at different levels in areas such as software and systems engineering, or information systems who are studying advanced topics related to software business.
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抓客力

新創事業贏得顧客必學 19 招

Author: 加布里埃爾.溫伯格 (Gabriel Weinberg),賈斯汀.馬瑞斯 (Justin Mares)

Publisher: 輕鬆讀文化事業有限公司

ISBN: N.A

Category:

Page: 40

View: 7268

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大師輕鬆讀 NO.561 Traction A Startup Guide to Getting Customers 有好的產品固然重要,但新創事業一定得要有足夠的客戶才能順利存活下去,否則產品再好,乏人問津也沒用。因此,不要只專注在產品開發或改良精進,你要花一半時間做行銷,讓客戶叫好、讓產品叫座,讓事業存活下去。 ★ Goodreads、Onstartups.com 等好評推薦 ★ 亞馬遜網路書店排行榜暢銷書
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Lean Mobile App Development

Apply Lean startup methodologies to develop successful iOS and Android apps

Author: Mike van Drongelen,Adam Dennis,Richard Garabedian,Alberto Gonzalez,Aravind Krishnaswamy

Publisher: Packt Publishing Ltd

ISBN: 178646747X

Category: Computers

Page: 378

View: 3407

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Develop lean iOS and Android apps using industry standard techniques and lean development practices. About This Book Build ready-to-deploy apps with less iterations and shorter development times Adopt the lean startup methodologies to develop iOS and Android apps that shine in the App Store This hands-on guide puts continuous innovation into practice to develop successful mobile apps Who This Book Is For This book is for developers, CTOs, and architects working for a startup or another kind of lean startup environment, such as start-up within a cooperation. It is is ideal for any iOS and Android developer who wants to build successful mobile apps by adopting the lean startup methodology. What You Will Learn Apply the lean startup methodology to real Android and iOS development Define what your hypotheses are by creating an Minimal Viable Product Validate your idea against the Business Model Canvas Gather feedback through statistics and by getting user comments, learn from it, and adapt your app accordingly Develop skills and devise strategies to build versatile and flexible apps that meet changing business requirements Investigate the possibilities when you need to pivot your start-up idea whether in a startup or an established business. Create a successful app and get tips on how to boostconversion and how to optimize the on boardingprocess. In Detail Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance. Style and approach This book takes a hands-on approach to developing apps through the Lean Start-up Methodology. Following a 50% business and 50% tech approach, this book is filled with practical examples and real-world experiments.
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Successful Online Start-Ups For Dummies

Author: Stefan Korn

Publisher: John Wiley & Sons

ISBN: 1118302680

Category: Business & Economics

Page: 304

View: 3365

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The how-to guide to starting, funding, running, and exiting asuccessful online business in less than three months Getting a thriving online enterprise up and running takes morethan just a good idea. It involves building a website, developingit into a viable business, maintaining cash flow, hiring a staff,and much more. The task can seem daunting, but Successful OnlineStart-Ups For Dummies is here to help, showing prospectiveentrepreneurs how to develop a sound business plan, set up a propercompany structure, and attract investment/funding in less thanthree months. Many entrepreneurs have a great idea and the technical know-howto get a website up and running, but forget that it's a businessthat requires capital, management and continual growth.Successful Online Start-Ups For Dummies teaches newstart-ups how to get "investment ready" and attract the rightbackers in a very competitive market, giving readers the specificknow-how to keep their business running—or how to turn itover quickly and profitably so they can move onto their nextstart-up or retire. Gives budding entrepreneurs everything they need to build andsell a profitable online business Topics covered include "bootstrapping," common mistakes andmissed opportunities at every step of the start-up business cycle,achieving rapid but sustainable growth, attracting the attention ofinvestors and mentors, market validation, and much more Includes content specially tailored for readers in Australiaand New Zealand, including details on all the major incubatorevents and start-up workshops in both countries A great idea isn't enough to achieve real business success,making Successful Online Start-Ups For Dummies the potentialdifference between personal financial disaster and a comfortableearly retirement.
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