Tourism Promotion and Power

Tourism Promotion and Power

Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.

Author: Nigel Morgan

Publisher: John Wiley & Sons Incorporated

ISBN: STANFORD:36105023204857

Category: Business & Economics

Page: 266

View: 125

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.
Categories: Business & Economics

Power and Politics at the Seaside

Power and Politics at the Seaside

The seaside is the 20th century's pre-eminent global tourism site and this work examines political and power relations in modern seaside resort development.

Author: Nigel Morgan

Publisher: University of Exeter Press

ISBN: 0859895718

Category: Business & Economics

Page: 243

View: 185

The seaside is the 20th century's pre-eminent global tourism site and this work examines political and power relations in modern seaside resort development. As an historical study of seaside tourism in Devon - England's most popular domestic holiday desitination - it reveals the complex interplay between ideology, class and power and the comsumption of landscape and place.
Categories: Business & Economics

Tourism and the Power of Otherness

Tourism and the Power of Otherness

Tourist Studies 6 (2), 119–138. Morgan, N. and Pritchard, A. (1998) Tourism Promotion and Power: Creating Images, Creating Identities.

Author: David Picard

Publisher: Channel View Publications

ISBN: 9781845414184

Category: Business & Economics

Page: 216

View: 467

This book explores the paradoxes of Self–Other relations in the field of tourism. It particularly focuses on the 'power' of different forms of 'Otherness' to seduce and to disrupt, and, eventually, also to renew the social and cosmological orders of 'modern' culture and everyday life. Drawing on a series of ethnographic case studies, the contributors investigate the production, socialisation and symbolic encompassment of different 'Others' as a political and also an economic resource to govern social life in the present. The volume provides a comparative inductive study on the modernist philosophical concepts of time, 'Otherness', and the self in practice, and relates it to contemporary tourism and mobility.
Categories: Business & Economics

Tourism

Tourism

The book draws upon the marketing material of Philip Kotler's other books and as ... Morgan , N. and Pritchard , A. ( 1998 ) Tourism Promotion and Power ...

Author: Chris Cooper

Publisher: Pearson Education

ISBN: 027368406X

Category: Business & Economics

Page: 810

View: 724

This new edition makes a timely and valuable contribution to the field of tourism and brings an already excellent book truly up-to-date with the latest requirements in this subject-area - Peter Bolan, Universityof Ulster Security fears, internet bookings, and the budget airline industry - just three of the many factors that have radically altered the shape of both domestic and international tourism in the last three years. Written by an authoritative team of teachers and researchers, the 3rd edition of this leading tourism textbook provides up-to-date explanation and analysis of these key themes, as well as all the other major issues, players and impacts of the worlds largest industry. Supported by a wide range of international case studies from sustainable tourism in the Arctic to mass tourism in Benidorm questions and activities to stimulate reflection and discussion, and readings and references to encourage and facilitate further research, "Tourism: Principles and Practice" provides a comprehensive introduction to the subject. - the most recent issues, trends and data in a fast-moving area - 63 new case studies all complete with discussion questions - visually stunning full colourdesign A comprehensive companion website at www.booksites.net/cooper provides valuable extra resources, including self-assessment questions and revision tools for students; case and teaching notes, sample answers and presentation slides for tutors. Chris Cooper is Foundation Professor and Head of the School of Tourism and Leisure Management at The University of Queensland, Australia. Professor David Gilbert teaches in the School of Management at the University of Surrey, UK Professor John Fletcher, Professor Stephen Wanhill and Alan Fyall are all at the International Centre for Tourism and Hospitality Research at Bournemouth University, UK. "Tourism: Principles and Practice balances sound theoretical underpinning with an attractive and bright eye-catching format. The mix of self-check questions, essay questions and case studies assist students to understand the subject." - Deborah Edwards, University of Western Sydney, Australia A comprehensive and excellent textbook With its more thorough elaboration, new layout and web site references, the value of the third edition is considerably increased." - Ragnar Prestholdt, Hogskolen i Telemark, Norway
Categories: Business & Economics

Lake Tourism

Lake Tourism

Morgan, N. and Pritchard, A. (1998) Tourism Promotion and Power: Creating Images, Creating Identities. Chichester: John Wiley & Sons.

Author: Colin Michael Hall

Publisher: Channel View Publications

ISBN: 9781845410407

Category: Nature

Page: 235

View: 118

Lakes are some of the world's most popular tourism attractions. This text presents comprehensive overviews of lake tourism, including branding and marketing, visitor management and planning, historical and cultural dimensions, and environmental quality.
Categories: Nature

Tourism Power And Space

Tourism  Power And Space

Goudie, S.C., Khan, F. andKilian, D. (1996) 'Tourism beyond apartheid: Black ... at organizational domains', Health Promotion International, 16(2): 179–185.

Author: Andrew Church

Publisher: Psychology Press

ISBN: 9780415329521

Category: Business & Economics

Page: 295

View: 237

Exploring the connections and complexities of the relationships between power, tourism and leisure, this volume combines theoretical and empirical writings to illustrate the extent to which power impacts on tourism and leisure.
Categories: Business & Economics

WATER RESOURCES AND TOURISM PROMOTION IN TELANGANA STATE

WATER RESOURCES AND TOURISM PROMOTION IN TELANGANA STATE

Proposed Tourism Promotion Activity: After analyzing the data collected from ... total height of 115 metres in 7 stages, which require 30.50 M.W. of power.

Author: Dr JayaprakashNarayana Gade

Publisher: Zenon Academic Publishing

ISBN: 9789385886041

Category: Travel

Page:

View: 371

Tourism is acclaimed to be one of the world’s biggest revenue generating industries accounting for billions of dollars and thousands of jobs. Technological innovations, urbanization, improvement in living standard, introduction of fuel efficient cars made journeys relatively easier. All these factors have generated a vibrant tourism activity and brought a bloom in domestic tourism. The tourism sector is having multiplier effect on the economy and its contribution to the GDP is one of the highest and its ability to generate employment is much more than any other sector. It is the largest single employer and industry in several island nations. The World Travel & Tourism Council calculated that tourism generated at an average annual rate of 7.9% from 2013 to 2023. This gives India the third rank among countries with the fastest growing tourism industries over the next decade. India's rich history and its cultural and geographical diversity make its international tourism appeal large and diverse. It presents heritage and cultural tourism along with medical, business, educational and sports tourism. Water is an attractive element and plays an important role in recreation and holidays. Rivers, Lakes, Waterfalls have an aesthetic significance for attracting tourists. Today, there are a number of established lake tourism destinations all over the world. Water tourism assumes significance in the national economies of several European and Asian countries. There are several water based tourism destinations in the world which are very popular and drawing large number of both domestic and international tourists across the world. In India such as Rivers, Tanks, Lakes and Waterfalls etc., All these water bodies are sources of life for flora and fauna. All the important cities in India have been developed on the banks of the Rivers and Lakes from Ancient times. These water bodies provided irrigation facilities and became great centers of civilizations. Those centers are also popular as pilgrimage canters, since ancient times and are all also emerging as tourism destinations in modern times. The author has tried to make harmonious blend of theory and practice, which hopefully will make the book more useful to the students, teachers and practicing tourism professionals. The author would appreciate constructive comments and suggestions from the students, teachers, practicing tour planners and executives in the improvements of this book.
Categories: Travel

Tourism Power and Culture

Tourism  Power and Culture

However, this appellation is rarely used by the islanders themselves, but appears in tourism promotional material: brochures refer to his residence on the ...

Author: Donald V. L. Macleod

Publisher: Channel View Publications

ISBN: 9781845411244

Category: Social Science

Page: 219

View: 407

Power and culture are inextricably bound up with tourism. The anthropological case studies in this groundbreaking book explore this relationship in Latin America, the Caribbean, Europe, Africa, Australia and South East Asia. Two sections deal with tourism and the power struggle for resources; and tourism and culture: presentation, promotion and the manipulation of image. A concluding chapter investigates the relationship between tourism and power.
Categories: Social Science

Heritage and Tourism

Heritage and Tourism

In their earlier work, Tourism, Promotion and Power (1998; see also Jenkins 2003), Morgan and Pritchardfinesse touristicimagery intoStuart Hall's'circuit ...

Author: Russell Staiff

Publisher: Routledge

ISBN: 9781135114244

Category: Social Science

Page: 320

View: 844

The complex relationship between heritage places and people, in the broadest sense, can be considered dialogic, a communicative act that has implications for both sides of the ‘conversation’. This is the starting point for Heritage and Tourism . However, the ‘dialogue’ between visitors and heritage sites is complex. ‘Visitors’ have, for many decades, become synonymous with ‘tourists’ and the tourism industry and so the dialogic relationship between heritage place and tourists has produced a powerful critique of this often contested relationship. Further, at the heart of the dialogic relationship between heritage places and people is the individual experience of heritage where generalities give way to particularities of geography, place and culture, where anxieties about the past and the future mark heritage places as sites of contestation, sites of silences, sites rendered political and ideological, sites powerfully intertwined with representation, sites of the imaginary and the imagined. Under the aegis of the term ‘dialogues’ the heritage/tourism interaction is reconsidered in ways that encourage reflection about the various communicative acts between heritage places and their visitors and the ways these are currently theorized, so as to either step beyond – where possible – the ontological distinctions between heritage places and tourists or to re-imagine the dialogue or both. Heritage and Tourism is thus an important contribution to understanding the complex relationship between heritage and tourism.
Categories: Social Science

The Critical Turn in Tourism Studies

The Critical Turn in Tourism Studies

Andyet, interesting though marketing became and stillis (I enjoywriting marketing ... power,and representation (what became Tourism Promotion and Power) ...

Author: Irena Ateljevic

Publisher: Routledge

ISBN: 9781136358593

Category: Business & Economics

Page: 428

View: 866

New approaches to tourism study demonstrate a notable ‘critical turn’ – a shift in thought that emphasises interpretative and critical modes of tourism inquiry. The chapters in this volume reflect this emerging critical school of tourism studies and represent a coordinated effort of tourism scholars whose work engages innovative research methodologies. Since such work has been dispersed across a variety of tourism-related and other research fields, this book responds to a pressing need to consolidate recent advances in a single text. Adopting a broad definition of ‘criticality’, the contributors seek to find ‘fresh’ ways of theorising tourism by locating the phenomenon in its wider political, economic, cultural and social contexts. The collection addresses the power relations underpinning the production of academic knowledge; presents a range of qualitative data collection methods which confront the field’s dominant (post)positivist approaches; foregrounds the emotional dynamics of research relations and explores the personal, the political and the situated nature of research journeys. The book has been divided into two parts, with the essays in the first part establishing a context-specific framework for engaging philosophical and theoretical debates in contemporary tourism enquiry. The second set of essays then present, discuss and critique specific methodologies, research techniques, methods of interpretation and writing strategies, all of which are in some sense illustrative of ‘critical’ tourism research. Contributors range from postgraduate students to established academics and are drawn from both the geopolitical margins and the ‘powerbases’ of the tourism academy. Their various relationships with the English-speaking academy thus range from relative ‘outsider’ to well-positioned ‘insider’ and as a result, their essays are reflective of a range of locations within the complexly spun web of academic power relations and social divisions.
Categories: Business & Economics

Network Analysis and Tourism

Network Analysis and Tourism

In L. Moutinho and S.F. Witt (eds) Tourism Marketing and Management Handbook ... Morgan, N. and Pritchard, A. (1998) Tourism Promotion and Power: Creating ...

Author: Noel Scott

Publisher: Channel View Publications

ISBN: 9781845410872

Category: Business & Economics

Page: 259

View: 991

This text provides a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organisations. It discusses both the theoretical and methodological underpinnings of network analysis and then illustrates the relevance of this approach in a series of tourism applications.
Categories: Business & Economics

The Business of Tourism

The Business of Tourism

... A ( eds ) , European Tourism : Regions , Spaces and Restructuring , Wiley , 1995 Morgan , N and Pritchard , A , Tourism Promotion and Power : Creating ...

Author: J. Christopher Holloway

Publisher: Pearson Education

ISBN: 0273701614

Category: Business & Economics

Page: 716

View: 788

"This book is a matchless guide to the operations and structures of the contemporary tourism industry. Holloway's accessible text has long been a classic and continues to be essential student reading."Dr Nigel MorganReader in Tourism StudiesUniversity of Wales Institute, Cardiff The Business of Tourism is a well established and popular text, providing an accessible introduction to the study of travel and tourism, from its historical roots to the present-day state and likely future direction.This 7th edition provides an up-to-date account of the development, impacts and major players in this fast-moving industry as well as the significant changes in the wake of world events such as 9/11 and the Asian Tsunami of 2004. The text contains a wealth of examples to set the theory in context and a number of longer cases at the end of the book have been chosen to represent the diversity of the industry from small-scale local attractions to the world-wide appeal of major destinations.Among the key topics covered in the book are:- the global economic, socio-cultural and environmental impacts of tourism- technological change and its impact on the industry- the historical and future developments of the industry- the structure and sectors of travel and tourism- further reading and references for more extensive study Chris Holloway is Former Professor of Tourism Management at Bristol Business School, University of West of EnglandNeil Taylor is a former director of specialist tour operator Regent Holidays and currently editor of Bradt's Guides to Estonia, the Baltic Capitals and Tallinn
Categories: Business & Economics

Tourism Marketing

Tourism Marketing

The micro - environment refers to forces that are close to the tourist ... in the place where tourism needs to be promoted Economic : Purchasing power of ...

Author: Dasgupta Devashish

Publisher: Pearson Education India

ISBN: 8131731820

Category: Hospitality industry

Page: 280

View: 668

Categories: Hospitality industry

Urban Restructuring Power and Capitalism in the Tourist City

Urban Restructuring  Power and Capitalism in the Tourist City

First, in the discourse of economic development, tourism is celebrated as the sole ... The tourism promotion literature routinely refers to Marrakesh as the ...

Author: Khalid Madhi

Publisher: Routledge

ISBN: 9780429895180

Category: Business & Economics

Page: 186

View: 726

The book focuses on the processes of urban restructuring, power relations and the political economy of touristic authenticity. Through an in-depth analysis of Marrakesh, Morroco, the book proposes a comprehensive analytic framework. It highlights the issues of (post)coloniality, ideology, heritage-commodification, subjectivity and counter-conduct in the shadow of global capitalism. It explores how power relations and political ecomomy have shaped the city of Marrakesh over the past few decades, formulating new subjectivities. It reveals how urban policy’s sole purpose is to boost tourism in the city, bringing into question the long-term resilience and success of tourism as an economic activity and a policy choice. This book considers how the well-being of city residents is submitted to such policies, conforming to certain forms of appropriation – of land, culture and memory. The example of Morocco helps us understand a phenomenon affecting many other cities internationally. This book will be valuable to academics and practitioners across disciplines, including geography, political science, urban planning and architecture.
Categories: Business & Economics

The Politics and Power of Tourism in Palestine

The Politics and Power of Tourism in Palestine

(2013) Peace through tourism: promoting human security through international citizenship, London: Routledge. Clifford, J., and Marcus, G. (eds.) ...

Author: Rami K. Isaac

Publisher: Routledge

ISBN: 9781317580270

Category: Business & Economics

Page: 282

View: 921

Tourism in Palestine has been receiving an increasingly important profile given its economic and religious importance and the significant role it plays in Israeli-Palestinian relations, representation of Palestinian statehood and identity, and wider Middle Eastern politics. Nevertheless, Palestine, like much of the Middle East as a whole, remains extremely underrepresented in tourism literature. This title aims to fill this void by being the first book dedicated to exploring the significance of tourism in relationship to Palestine. The book examines the role of tourism in Palestine at three main levels. First, it provides an overview of destination management and marketing issues for the tourism industry in Palestine and addresses not only the visitor markets and the economic significance of tourism but also the realities of the difficulties of destination management, marketing and promotion of the Palestinian state. Second, it provides a series chapters and case studies that interrogate not only the various forms of tourism in Palestine but also its economic, social, environmental and spiritual importance. This section also conveys a dimension to tourism in Palestine that is not usually appreciated in the Western mainstream media. The third section indicates the way in which tourism in Palestine highlights broader questions and debates in tourism studies and the way in which travel in the region is framed in wider discourses. A significant dimension of the book is the attention it gives to the different voices of stakeholders in Palestinian tourism at varying levels of scale. This timely volume will offer the reader significant insight into the challenges and issues of tourism in this area now and in the future. It will benefit those interested in tourism, Middle East studies, politics, economics, development studies and geography.
Categories: Business & Economics

Tourism Performance and Place

Tourism  Performance  and Place

... based on intended audiences affirm the power relations in tourism marketing that relate to complexities of historical relations and power dynamics.

Author: Jillian M. Rickly-Boyd

Publisher: Routledge

ISBN: 9781317009436

Category: Business & Economics

Page: 196

View: 125

Drawing upon theories of landscape and performance, this work weaves together existing tourism literature with new scholarship to forge a geographically informed theory of tourism. Such a theory integrates the ways in which places are co-produced, circulated, interpreted, experienced, and performed for and by tourists, tourism boards, and even as everyday spaces. Bringing together theories of ritual, Peircean semiotics, ideology, and performance, the authors blend the often separate literatures of tourism sites and touristic practices. Whereas most tourism texts focus on a part of the 'tourism equation'-the tourism site, or the tourist experience-a geographic theory of tourism brings these constituent parts together in thinking about notions of place. Place processes are central to geography as well as tourism studies because tourism facilitates encounters with distinct locations. As this book argues, considering tourism as performative draws disparate areas of tourism theory together to better understand the ways tourism happens in and across places.
Categories: Business & Economics

Tourism Planning

Tourism Planning

This lack of control is perhaps testimony to the power of the public good argument ... power tion promotion , governments may need to deter- of the tourism ...

Author: Colin Michael Hall

Publisher: Pearson Education

ISBN: 0132046520

Category: Business & Economics

Page: 302

View: 339

The new edition of this text is positioned - through its broad coverage, accessible style and presentation, and practical application - as the core learning resource for students of tourism planning. With an increased applied focus, a wider range of international case studies and examples, and two new chapters highlighting sustainability as a core tourism concern in the world today, the new edition will appeal across the spectrum of tourism students and practitioners from business and management and the social sciences. Tourism and Planning is an essential text for students on travel and tourism degrees and will be of key interest to students and practitioners in related fields including management, marketing, geography, development studies and regional planning.
Categories: Business & Economics

A Companion to Tourism

A Companion to Tourism

If we are to build on these critical approaches to tourism promotion and ... the configurations of power that underpin contemporary tourism processes.

Author: Alan A. Lew

Publisher: John Wiley & Sons

ISBN: 9780470752265

Category: Business & Economics

Page: 640

View: 932

This groundbreaking Companion offers readers an opportunity to reassess key themes in contemporary tourism studies in the light of recent theoretical developments in tourism studies and the social sciences, as well as dramatic changes in the operating environment for tourism. A critical overview of current research in tourism studies. Offers readers an opportunity to reassess key themes in tourism studies in the light of recent developments, such as terrorist attacks, SARS and the financial failure of airlines. Comprises 48 specially commissioned essays, written by more than 50 acknowledged experts from around the world. Covers cutting-edge perspectives and topics, including tourism’s role in globalization, sustainable tourism, and the state’s role in tourism development. Sets an agenda for future tourism research. Includes a wealth of bibliographic references.
Categories: Business & Economics