The Unfair Advantage

Author: Mark Donohue,Paul Van Valkenburgh

Publisher: Bentley Publishers

ISBN: 9780837600697

Category: Biography & Autobiography

Page: 353

View: 3069

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In 1974, Donohue took a year off from driving at the height of his racing career and wrote an account of his journey from amateur to Indy 500 winner. Twenty five years later, his original text has been revived and augmented with a new Foreword, a chronology of his life and career, and 60 new photos.
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The Unfair Advantage

Sell With Nlp!

Author: Duane Lakin

Publisher: N.A

ISBN: 9780967916200

Category: Business & Economics

Page: 160

View: 7837

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The Unfair Advantage is a 'workshop-in-a-workbook'. It contains practical ideas and exercises for applying NIP (neurolinguistic programming) to sales and marketing. It includes 'how-to' ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory- free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England. From the Author: This book is unique in its emphasis on proven practical techniques. It is not a 'motivation' book, because successful sales results are all the motivation you need. The Unfair Advantage began when a client said, "We want to stop coming in second. Help us to learn how to be more persuasive." Over a fifteen year period, the programme grew into the content you will see in this book. Don't buy this book looking for easy answers. It still takes practice. But everything in The Unfair Advantage works and can work for you.
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The Power of Unfair Advantage

How to Create It, Build it, and Use It to Maximum Effect

Author: John L. Nesheim

Publisher: Simon and Schuster

ISBN: 0743286618

Category: Business & Economics

Page: 368

View: 4883

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A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage -- that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail -- and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect. Nesheim's first book, originally self-published during Silicon Valley's wild west days in the 1990s, quickly moved from underground hit to business bestseller. He witnessed the incredible highs and lows of the Internet bubble, and he got an intimate look at why some companies weathered the storm while others went under. Now, in The Power of Unfair Advantage, Nesheim shows you how to bring the pioneer spirit to your new enterprise -- whether you are starting a new company or trying to breathe new life into an old dog. Unfair advantage is an enduring but often overlooked dynamic and a crucial aspect of any successful business endeavor. To show you how to attain unfair advantage over your competitors, he begins with a clear model: Outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering, and operations. Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that it alone possessed -- pager technology and pager infrastructure. Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis. The Power of Unfair Advantage is an essential handbook for every manager who is responsible for introducing a new product or service and every entrepreneur and would-be who plans to start a company. Unfair advantage is here to stay -- learn how to lasso its power, rise above the competition, and build a flourishing, long-lasting business.
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The Unfair Advantage

Digital Marketing Principles That Will Explode the Growth of an Auto Dealership

Author: Chris Martinez

Publisher: N.A

ISBN: 9780997931495

Category:

Page: 142

View: 1143

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Do you know how to create a digital marketing strategy that grows your auto dealership month after month? Chris Martinez's approach helped grow the Charles Maund Toyota Dealership in Austin, Texas by approximately 680% in seven years. Developing an effective, scalable marketing strategy is every car dealership's most pressing challenge. Yet most dealerships have no idea where to start or are spinning their wheels (and losing the majority of their marketing dollars) with ineffective strategies. The Unfair Advantage will show you: - The critical role branding your auto dealership plays in your long-term success - why humanizing your dealership can make all the difference (and how to do it) - the key area most dealerships are virtually ignoring (to the detriment of their long-term growth) - how to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level - the reasons most dealerships fail to implement a successful marketing plan (so you can avoid them) Whether you're a car dealership owner, general manager, marketing team member or salesperson, this proven, repeatable and scalable approach to dealership marketing will get you back in the driver's seat so that you're positioned to skyrocket the growth of your auto dealership.
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The Death Penalty

For and Against

Author: Louis P. Pojman

Publisher: Rowman & Littlefield Publishers

ISBN: 0585080682

Category: Philosophy

Page: 192

View: 5620

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Two distinguished social and political philosophers take opposing positions in this highly engaging work. Louis P. Pojman justifies the practice of execution by appealing to the principle of retribution: we deserve to be rewarded and punished according to the virtue or viciousness of our actions. He asserts that the death penalty does deter some potential murderers and that we risk the lives of innocent people who might otherwise live if we refuse to execute those deserving that punishment. Jeffrey Reiman argues that although the death penalty is a just punishment for murder, we are not morally obliged to execute murderers. Since we lack conclusive evidence that executing murderers is an effective deterrent and because we can foster the advance of civilization by demonstrating our intolerance for cruelty in our unwillingness to kill those who kill others, Reiman concludes that it is good in principle to avoid the death penalty, and bad in practice to impose it.
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Punishment

Author: Alan John Simmons

Publisher: Princeton University Press

ISBN: 9780691029559

Category: Philosophy

Page: 337

View: 4094

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The problem of justifying legal punishment has been at the heart of legal and social philosophy from the very earliest recorded philosophical texts. However, despite several hundred years of debate, philosophers have not reached agreement about how legal punishment can be morally justified. That is the central issue addressed by the contributors to this volume. All of the essays collected here have been published in the highly respected journal Philosophy & Public Affairs. Taken together, they offer not only significant proposals for improving established theories of punishment and compelling arguments against long-held positions, but also ori-ginal and important answers to the question, "How is punishment to be justified?" Part I of this collection, "Justifications of Punishment," examines how any practice of punishment can be morally justified. Contributors include Jeffrie G. Murphy, Alan H. Goldman, Warren Quinn, C. S. Nino, and Jean Hampton. The papers in Part II, "Problems of Punishment," address more specific issues arising in established theories. The authors are Martha C. Nussbaum, Michael Davis, and A. John Simmons. In the final section, "Capital Punishment," contributors discuss the justifiability of capital punishment, one of the most debated philosophical topics of this century. Essayists include David A. Conway, Jeffrey H. Reiman, Stephen Nathanson, and Ernest van den Haag.
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