The Unfair Advantage: Sell with NLP!

Author: Duane Lakin

Publisher: BookBaby

ISBN: 0967916259

Category: Business & Economics

Page: 277

View: 361

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The Unfair Advantage: Sell with NLP! is a book for people who want new skills to influence others, who know that all selling is personal, and who see the need to sell themselves more effectively. It is for people who want to have an advantage in everything that they say, write and do. It is for YOU if you want to find an edge--an advantage--in your work life. Much of The Unfair Advantage: Sell with NLP! is based on NLP (neurolinguistic programming) skills. But NLP is much more and much less than what is seen in this book. The techniques and skills here have been fine-tuned by the author for the last 30 years for only one purpose: to help sales and marketing professionals be more effective and successful. This book will teach you how to sell YOU, understand your prospects, and lead the sales process.
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The Unfair Advantage: Sell with NLP! for INSIDE SALES Professionals

Author: Duane Lakin, Ph.D.

Publisher: BookBaby

ISBN: 1483535975

Category: Business & Economics

Page: 86

View: 6689

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This book is for any professional who works in inside sales, whether that role is called sales, customer service, telesales, or telemarketing. It looks at specific inside sales applications of the concepts and skills described in The Unfair Advantage: Sell with NLP! This guide assumes that you have read and are somewhat familiar with those ideas. Throughout this book, you will be given examples of scripts or phrases that highlight particular techniques. You will then be invited to write your own phrases using the specific techniques covered in the chapter. Be sure you write real scripts or phrases that would fit your work setting and customers. As you do the exercises, you will be building an “idea bank” that you can revisit and read later when you begin working with your customers or prospects. When you are ready to write a new script for a specific sales campaign, go to your “bank” and see the ideas that will make that script more powerful and effective for you. The more realistic your exercises are, the more helpful your “bank” will be.
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The Unfair Advantage

Author: Mark Donohue,Paul Van Valkenburgh

Publisher: Bentley Publishers

ISBN: 9780837600697

Category: Biography & Autobiography

Page: 353

View: 9327

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In 1974, Donohue took a year off from driving at the height of his racing career and wrote an account of his journey from amateur to Indy 500 winner. Twenty five years later, his original text has been revived and augmented with a new Foreword, a chronology of his life and career, and 60 new photos.
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The Power of Unfair Advantage

How to Create It, Build it, and Use It to Maximum Effect

Author: John L. Nesheim

Publisher: Simon and Schuster

ISBN: 0743286618

Category: Business & Economics

Page: 368

View: 4544

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A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage -- that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail -- and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect. Nesheim's first book, originally self-published during Silicon Valley's wild west days in the 1990s, quickly moved from underground hit to business bestseller. He witnessed the incredible highs and lows of the Internet bubble, and he got an intimate look at why some companies weathered the storm while others went under. Now, in The Power of Unfair Advantage, Nesheim shows you how to bring the pioneer spirit to your new enterprise -- whether you are starting a new company or trying to breathe new life into an old dog. Unfair advantage is an enduring but often overlooked dynamic and a crucial aspect of any successful business endeavor. To show you how to attain unfair advantage over your competitors, he begins with a clear model: Outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering, and operations. Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that it alone possessed -- pager technology and pager infrastructure. Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis. The Power of Unfair Advantage is an essential handbook for every manager who is responsible for introducing a new product or service and every entrepreneur and would-be who plans to start a company. Unfair advantage is here to stay -- learn how to lasso its power, rise above the competition, and build a flourishing, long-lasting business.
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An Unfair Advantage

Victory in the Midst of Battle

Author: Chad M. Robichaux

Publisher: BookBaby

ISBN: 0986319341

Category: Religion

Page: 200

View: 2511

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Take a journey with Force Recon Marine and Pro MMA Champion Chad Robichaux as he shares glimpses into the life of special operations, professional fighting, and deep insight into this world’s spiritual battles. Chad shares successes and failures experienced in Afghanistan, the MMA cage, and his biggest fight... coming home and struggling with PTSD, a near divorce and almost becoming another veteran suicide statistic. Each chapter shares parallel stories of biblical warriors who faced similar struggles and reveals An Unfair Advantage that led them to victory in the midst of those battles. Discover that same advantage for the battles you face, and unlock the warrior spirit sewn in YOUR heart by God Himself.
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