The Tipping Point

The Tipping Point

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire.

Author: Malcolm Gladwell

Publisher: Findaway World

ISBN: 1408705575

Category:

Page: 288

View: 457

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
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SUMMARY The Tipping Point How Little Things Can Make A Big Difference By Malcolm Gladwell

SUMMARY   The Tipping Point  How Little Things Can Make A Big Difference By Malcolm Gladwell

Shortcut Edition. SUMMARY THE TIPPING POINT How Little Things Can Make a Big Difference by Malcolm Gladwell G Shortcut Edition SUMMARY - The Tipping Point: How Little Things Can Make. Front Cover.

Author: Shortcut Edition

Publisher: Shortcut Edition

ISBN:

Category: Business & Economics

Page: 35

View: 423

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *As you read this summary, you will discover that the tipping point is that detail, seemingly insignificant, but capable of transforming an idea, a trend, a movement, into a real viral or social epidemic. *You will also discover that : all "epidemics" are based on three determining factors; the triggers of epidemics look like nothing, but are out of the ordinary; without a target to hold on to, there is no epidemic possible; we can trigger an epidemic with little means. *What if all the radical changes we see in everyday life were nothing more than epidemics, asks journalist Malcolm Gladwell. Whether they are real diseases, social movements or mere fads, epidemics are triggered by a trigger and spread rapidly through society. But not all fads become epidemics. Why do only certain products or ideas cause a general craze? Would it be possible to trigger an epidemic and be able to control it constructively? *Buy now the summary of this book for the modest price of a cup of coffee!
Categories: Business & Economics

Quicklet on Malcolm Gladwell s The Tipping Point How Little Things Can Make a Big Difference CliffNotes like Summary and Analysis

Quicklet on Malcolm Gladwell s The Tipping Point  How Little Things Can Make a Big Difference  CliffNotes like Summary and Analysis

Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference is an irreverent, fresh look at why some things become trends and others don't. We are all familiar with and a part of trends, fads, and cultural shifts, ...

Author: Scott James

Publisher: Hyperink Inc

ISBN: 9781614646815

Category: Study Aids

Page: 34

View: 603

ABOUT THE BOOK "The world of the Tipping Point is a place where the unexpected becomes expected, where radical change is more than possibility." Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference is an irreverent, fresh look at why some things become trends and others don't. We are all familiar with and a part of trends, fads, and cultural shifts, but often we don't understand them. It's easy to understand why specific things happen in our own lives, but most of us just stare off into space and shake our heads when we happen to think about why some shirt is in style or why a neighborhood is getting more dangerous. We don't know because there are too many moving parts to think about. In this book, Gladwell zooms in on the relatively microscopic people, aspects, and conditions that spread those trends. He uses the overarching metaphor of an epidemic as a visualization of how ideas spread. Do you know why suddenly some video of a little kid is everywhere on the Internet, or why Harry Potter became the most popular book in the world? Malcolm Gladwell thinks he does. For most of us, trends and ideas are just things that happen around us. Much of what Gladwell is doing makes causes and effects that are too big to think about more human and personal. In that way, he gives us something to grab hold of. It's as if he is taking massive spreadsheets and computer models of information and explaining them to you at a cocktail party over a martini. It works and he makes a lot of sense. Sitting there reading it over you'll think, "Yeah, of course. I already knew that' which is always the mark of a good explanation. Of course, it's impossible to ever know for sure why one fad happens and another doesn't make it out of the gate, but by the end of the book Gladwell has drilled down into the minutiae and created a compelling breakdown on how it generally works. We all understand things that we've never put into words quite succinctly. Gladwell is doing exactly that in this book. The strength of his pop science is that he gives concrete names to nebulous causes that create our world. EXCERPT FROM THE BOOK "The Tipping Point grew out of an article I wrote as a freelancer for Tina Brown at the New Yorker, who ran the piece and then - to my surprise and delight - hired me. Thank you, Tina." Malcolm Gladwell is a prolific writer who lives in New York. His books and articles generate a lot of conversation and debate because they dig into highly contentious and often unanswerable issues. He is a special contributor to The New Yorker magazine, where he writes about things like the science of cool hunting, race and sports, physical genius, the concept of moral hazard and health care, and the difference between puzzles and mysteries. He has published several popular books, including Blink and Outliers. His articles and books are often called pop science because he takes research, rearranges it, and uses it to draw new conclusions about why things happen in our world. Most often his topics are questions that can't be definitively answered or investigations of concepts that are unresolved while being somehow both common and mysterious. His writing is widely read and his breakdown of the "tipping point" concept has been widely referenced and utilized throughout marketing circles... The revolutionary part of this chapter is that he actually pins down the right size of a group to make it the most productive. He takes a deep look at Gore, a fabric innovation company. The company is divided into 150 or so person teams that are separated...
Categories: Study Aids

The Tipping Point how Little Things Can Make a Big Difference

The Tipping Point   how Little Things Can Make a Big Difference

"...Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire.

Author: Malcolm Gladwell (1963- author)

Publisher:

ISBN: 0349113467

Category: Contagion (Social psychology)

Page: 279

View: 803

"...Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Taking a look behind the surfaces of many familiar occurrences in our everyday world, Glaswell explains the fascinating social dynamics that cause rapid change." - Cover.
Categories: Contagion (Social psychology)

Organization Change

Organization Change

The tipping point: How little things can make a big difference. Boston: Little, Brown. A writer for the New Yorker, Malcolm Gladwell was intrigued with the phenomenon of how and why major changes in society frequently happen suddenly ...

Author: W. Warner Burke

Publisher: SAGE

ISBN: 9781412978866

Category: Business & Economics

Page: 362

View: 354

The Third Edition of this bestselling text continues to make clear how effective organization change is grounded in sound knowledge about human behaviour in the workplace. Author W. Warner Burke reviews various models and cases to demonstrate how to diagnose change issues in organizations. Greater emphasis is placed on planned, revolutionary change over the gradual, evolutionary change typically experienced by organizations. The book combines and integrates theory and research with application for insight into all aspects of organization change.
Categories: Business & Economics

Tipping Points in International Law

Tipping Points in International Law

In 2000, Malcolm Gladwell brought the term to popular culture when he wrote The Tipping Point: How Little Things Can Make a Big Difference. He defined it as “the moment of critical mass, the threshold, the boiling point.

Author: Jean d'Aspremont

Publisher: Cambridge University Press

ISBN: 9781108845106

Category: Law

Page: 400

View: 136

Explores the possibilities and limits of the international legal architecture and its expert communities in shaping the world of tomorrow.
Categories: Law

Summary of The Tipping Point

Summary of The Tipping Point

QUESTION 7 – b Tipping Point: How Little Things Can Make a Big Difference is another successful work by Malcolm Gladwell. He is well known for his previous works and also for being a regular publisher at the New York Times .

Author: Alexander Cooper

Publisher: BookSummaryGr

ISBN: 9791220880404

Category: Business & Economics

Page:

View: 467

Summary of The Tipping Point - How Little Things Can Make a Big Difference - A Comprehensive Summary PART 1: ‘TIPPING’ AN IDEA The first chapter of the book starts by explaining the author’s idea about how many companies function today. As we may or may not know, many companies are trying to sell as many of their products as possible. That is why they are trying to “tip” those products. Those companies want to spread “the word” about their products. And the want to spread it to as many people as possible, but this is not an easy task. The reason for that is that for something to “tip” there needs to be the right conditions for that to happen. If the conditions are not favorable, tipping will never occur. Here the author compares tipping a message to the spreading of a virus. It is actually more or less the same. A virus will never be able to spread out of a controlled environment unless there is an opportunity for it. From all this Gladwell comes up with three of his “laws.” These laws describe the conditions necessary for “tipping” to occur, and without them, “a virus will always stay inside.” These laws are: The Law of the Few The Stickiness Factor The Power of Context Without these three laws, information will never be able to spread out to the intended group of people. To be continued... Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc. Get a copy of this summary and learn about the book.
Categories: Business & Economics

Tipping Point

Tipping Point

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

Author: Malcolm Gladwell

Publisher: Turtleback Books

ISBN: 1417665793

Category: Psychology

Page: 301

View: 474

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
Categories: Psychology

Handbook of Research on Human Social Interaction in the Age of Mobile Devices

Handbook of Research on Human Social Interaction in the Age of Mobile Devices

Generation Y versus Generation X: Differences in Smartphone Adaptation. In Proceedings of the Chais conference on ... The tipping point: how little things can make a big difference. London: Little Brown. Gladwell, M. (2000).

Author: Xu, Xiaoge

Publisher: IGI Global

ISBN: 9781522504702

Category: Computers

Page: 548

View: 158

Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.
Categories: Computers