The Thank You Economy

Author: Gary Vaynerchuk

Publisher: Harper Collins

ISBN: 0062036440

Category: Business & Economics

Page: 256

View: 8725

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“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, Twitter Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.
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The Lying Game

Author: Sara Shepard

Publisher: Harper Collins

ISBN: 9780062081650

Category:

Page: 336

View: 883

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Seventeen-year-old Emma Paxton steps into the life of her long-lost twin Sutton to solve her murder, while Sutton looks on from her afterlife.
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Brad Feld's Burning Entrepreneur - How to Launch, Fund, and Set Your Start-Up On Fire!

The best thinking on how to be a successful entrepreneur from Feld Thoughts, the blog of noted tech investor Brad Feld.

Author: Brad Feld

Publisher: Hyperink Inc

ISBN: 1614644888

Category: Business & Economics

Page: 75

View: 9300

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The Burning Man, the storied ritual of self-expression, has evolved into The Burning Entrepreneur, the ultimate self-expression through start-up success. Renowned tech investor and start-up guru Brad Feld lights YOU on fire with this insider's book that will teach you how to launch, fund and run your own company. If you're already an entrepreneur or have always dreamed of being one, douse yourself in “Feld Thoughts” and catch the spark. You'll be burning, entrepreneur, with this e-book!. Brad's blog is a backstage pass to the 24/7 rock show that is tech startups. It is a master class in startup investing for givers and takers of funds. It is a rolling critique of tech products vast and simple (with enough edge to make the most scathing restaurant critic in Manhattan blush). And it is the journal of a peripatetic marathoner who still believes he will crack the four-hour mark someday. From such Feld Thoughts, we have constructed “The Burning Entrepreneur,” the e-book on startups that you would take to a desert island if it had electricity, a decent Internet connection and angel investors. “The Burning Entrepreneur” illuminates the actions and attitudes required to launch, fund and ignite your startup. Brad Feld is on fire. Find out what happens when you stand too close.
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The Profit of Kindness

How to Influence Others, Establish Trust, and Build Lasting Business Relationships

Author: Jill Lublin

Publisher: Red Wheel/Weiser

ISBN: 1632659298

Category: Business & Economics

Page: 224

View: 2353

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When kindness becomes your primary goal, everything changes: how you look at life, what you get from it, and how others interact with and relate to you. The Profit of Kindness will help you master the art of building trusting, long-lasting relationships through open, nonadversarial interchanges that result in mutually beneficial outcomes. A basic adjustment in attitude and approach can substantially improve virtually every facet of your life. Each chapter provides specific examples for improving skills such as communication, building integrity, team work, influencing others, and more. In order to connect with new clients or future business partners and transform your potential into success, you need to establish trust and build strong relationships. The key is to focus more on giving and working with others rather than simply on “winning.” Because doing so is guaranteed to help you actually win. The Profit of Kindness is a practical guide that teaches you how to connect with others using the global asset known as kindness. You will learn: Kindness does not mean weakness. Kindness can help you stay competitive, anticipate pitfalls, and stay one step ahead of your rivals. Success, achieved through kindness, can indeed be yours.
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Digital Disciplines

Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

Author: Joe Weinman

Publisher: John Wiley & Sons

ISBN: 1119039878

Category: Business & Economics

Page: 400

View: 2878

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Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky. Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.
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Asians Wear Clothes on the Internet

Race, Gender, and the Work of Personal Style Blogging

Author: Minh-Ha T. Pham

Publisher: Duke University Press

ISBN: 0822374889

Category: Design

Page: 272

View: 4925

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In the first ever book devoted to a critical investigation of the personal style blogosphere, Minh-Ha T. Pham examines the phenomenal rise of elite Asian bloggers who have made a career of posting photographs of themselves wearing clothes on the Internet. Pham understands their online activities as “taste work” practices that generate myriad forms of capital for superbloggers and the brands they feature. A multifaceted and detailed analysis, Asians Wear Clothes on the Internet addresses questions concerning the status and meaning of “Asian taste” in the early twenty-first century, the kinds of cultural and economic work Asian tastes do, and the fashion public and industry’s appetite for certain kinds of racialized eliteness. Situating blogging within the historical context of gendered and racialized fashion work while being attentive to the broader cultural, technological, and economic shifts in global consumer capitalism, Asians Wear Clothes on the Internet has profound implications for understanding the changing and enduring dynamics of race, gender, and class in shaping some of the most popular work practices and spaces of the digital fashion media economy.
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The New Relationship Marketing

How to Build a Large, Loyal, Profitable Network Using the Social Web

Author: Mari Smith

Publisher: John Wiley & Sons

ISBN: 1118135008

Category: Business & Economics

Page: 272

View: 4218

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A top social media guru shares the secrets to expanding yourbusiness through relationships People have always done business with people they know, like,and trust. That's the essence of "relationship marketing." Today,the popularity of online social networking has caused a paradigmshift in relationship marketing. This book helps businesspeople andmarketers master this crucial new skill set. Social marketingexpert Mari Smith outlines a step-by-step plan for building asizable, loyal network comprised of quality relationships thatgarner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure toshift your approach to using social media marketing, to betterunderstand the new soft skills required for success on the socialweb, and to improve your own leadership and relationship skillsthrough emotional and social intelligence, this book is foryou. Outlines how to become a significant "center of influence" foryour customers and prospects Explains the unspoken rules of online etiquette—and thecommon "turnoffs" that drive customers and potential partnersaway Details the unique cultures of Facebook, Twitter, and otherpopular online platforms Shows exactly what to automate and delegate to build yoursocial media persona, yet still retain the personal touch Even if you currently have zero presence online, this book willhelp you see measurable results in a short time.
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Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

Author: Gary Vaynerchuk

Publisher: Harper Collins

ISBN: 0062273078

Category: Business & Economics

Page: 224

View: 666

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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
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Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

Author: Paul M. Rand

Publisher: McGraw Hill Professional

ISBN: 0071816216

Category: Business & Economics

Page: 229

View: 9791

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What do you trust more - an advertisement or a friend? Seize the power of today's most powerful marketing tool--WORD OF MOUTH According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began revolutionizing the way we do business. In Highly Recommended, Rand reveals how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products. Highly Recommended provides everything you need to seize the competitive edge and grow your company. With WOM success stories from Stew Leonard's, Red Robin, Frito-Lay, Kimberly-Clark, Amazon, and other industry leaders, Highly Recommended puts you on the fast track to taking control of the dialogue about your business thatʼs already taking place. You have instant access to just about everything your customers are saying about you. You can't afford not to take advantage of this opportunity. And you can bet that your competition is working on it right now. The power of WOM can't be overstated. It's the most important marketing tool today. Apply the lessons of one of the pioneers of word of mouth marketing to ensure that your brand is Highly Recommended. -- From the publisher.
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