Author: Penelope M. AbernathyPublish On: 2018-11-20
Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences.
Author: Penelope M. Abernathy
Publisher: John Wiley & Sons
Category: Social Science
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
Finally, new digital goods have properties that are absent from their origins. Media entrepreneurs can be spotted today. Mark Zuckerberg (founder of Facebook), Larry Page (co-founder of Google), Ma Huateng (founder of Tencent), ...
Author: Idongesit Williams
Publisher: Springer Nature
Category: Social Science
This book provides empirically driven discussions and investigations in the relevance of Actor Network Theory (ANT) and its theoretical concepts. As our civilization evolves from a human to a technologically driven society, new socio-technical network of actors – in society, industry and government are emerging by the day. These networks of actors collaborate to produce contemporary goods and services; handle production processes; manage risks; develop social and commercial networks; develop policies; manage complexities; and create a new way of life. This book provides unique conceptual tools needed to analyze such processes, highlighting the effectiveness of ANT in fostering collaborations between governments, organizations and society.
In that case, the people behind the media play the role of the puppeteers, who are deciding what objects to hold. ... Since people are moving away from traditional media, and online and digital media are pervasive, entrepreneurs need to ...
Author: Pauline Possin
Publisher: GRIN Verlag
Category: Business & Economics
Seminar paper from the year 2017 in the subject Communications - Media Economics, Media Management, grade: 1,3, University of Applied Sciences Hamburg, language: English, abstract: The invention of social media had one of the biggest impacts on how people live today. Not only communication has changed, even more it influences the whole perception and creation of reality. Throughout history, developments in communication and technology have gone collateral. Technological advances, such as the internet, social media and mobile devices, have changed human behavior and communication. Back in 1980, Toffler describes in his book "The third wave" how society had progressed through three historic waves. The first one started from a hunter-gatherer structure to transform to an agriculture society. Second, the industrial age with its technological advances, starting to provide mass distribution of consumption, media, education and entertainment. The third wave is the so called "Information Age", when knowledge began to become more valuable over material items, and it has just begun. New inventions, like virtual reality, voice recognition, and connected mobility are going to permeate society in the future. Entrepreneurs need to make use of these trends to thrive in an omni-connected, always-online and non-real world. The online marketing, digital branding and social media communication strategy represented in this paper, is created for a car brand. In this essay, the company BMW is going to be used as a substitute, to show how the strategy can be adapted to a specific brand.
In this book, Nabeel will demystify the obscure world of digital marketing, explaining modern marketing trends and practices, teaching you how to use your own unique selling points to promote your business and how to reach the right ...
Author: Nabeel Ahmad
Publisher: Omega Publishers
Category: Business & Economics
Digital marketing was once a small part of marketing, now it is marketing. Every part of our modern lives revolves around technology: we interact through apps, work from computers and connect to one another via social media. With this evolution has come the digital marketing revolution, and how we consume marketing has changed forever. Nabeel Ahmad is a digital marketing savant and is regarded as one of the top authorities in the marketing industry. He has built up a digital media empire and has been recognised as one of the top marketing experts in the world by International Business Times. In this once in a lifetime opportunity, the award-winning CEO of Skyray Ventures will offer us a glimpse into his mind as he educates us on the world of digital marketing. He will reveal the techniques he used to build his business empire and will teach you how you can take your business to the next level with relevant and engaging marketing. In this book, Nabeel will demystify the obscure world of digital marketing, explaining modern marketing trends and practices, teaching you how to use your own unique selling points to promote your business and how to reach the right customers. His 8-tactic program will guide you through the process of beginning your digital journey, from pitching to blogging, influencer marketing to affiliate marketing, he will impart his wisdom upon you to ensure you can achieve the success you deserve.
This book is for entrepreneurs and the thought leaders of businesses who want to use branding and content marketing to bring a sustainable stream of qualified leads into their sales cycles, and funnel.
Author: Cheri Lucking
This book is for entrepreneurs and the thought leaders of businesses who want to use branding and content marketing to bring a sustainable stream of qualified leads into their sales cycles, and funnel. The Full Circle Marketing technique described in CONTENT BRANDING SOLUTIONS for ENTREPRENEURS - Strategic Content Marketing is a repeatable evergreen system that provides the highest ROI for your content assets that attract, retains, converts, and delights clients. This A-To-Z Guide to Strategic Content Marketing for Entrepreneurs, Small Businesses, and Professional firms is an all-encompassing guide on branding, content strategy, implementation, and activation. The book provides a step-by-step, hands-on process that can be executed in any business to generate qualified leads and more conversions, utilizing branding and content marketing on multiple channels. CONTENT BRANDING SOLUTIONS for ENTREPRENEURS is the encyclopedia on strategic content branding and marketing that will help you to create a profitable and predictable B2B and B2C Content Marketing Strategy and implementation plan. In CONTENT BRANDING SOLUTIONS for ENTREPRENEURS, you'll learn how to: ▪ Communicate your story in TIMELESS messages through branded, CONTENT, and GRAPHICS, for all your media needs. ▪ Utilize an eye-opening, step-by-step process that is clear, easy to read, and provides a practical blueprint on how to create an income stream of qualified leads to kick start your business. ▪ Create a targeted content strategy and implementation plan, with unique sales propositions, offers, and messaging. ▪ Plant your flag to give you a competitive edge in an overcrowded digital marketplace. ▪ Build brand recognition, develop your website design and content to create brand positioning. ▪ Be the thought leader.. ▪ Stay ahead of the trends without a list by utilizing attraction marketing in combination with pay-per-click. ▪ Use email marketing to increase conversions/sales. ▪ Use social media to distribute your content effectively through multiple channels to expand your reach and create conversion opportunities that translate to sales. ▪ Develop aevergreen content system, utilizing Full Circle Marketing with both short-form and long-form content assets that establish you as an industry thought leader in increasing your positioning in the marketplace. ▪ Distribute your content effectively with email, SEO'd content, through multiple channels to expand your reach and create conversion opportunities that translate to sales. ▪ Focus your conversion potential over time with the principles of thought leadership influence and market sophistication, and how to write comprehensive targeted sales and marketing copy as a result ▪ Avoid marketing bloopers that amateurs make Cheri and Peter are communication specialists in a digital content marketing company specializing in creative content, graphics, website design, and associated consulting services they create excellence on paper and digital media. "Cheri and Peter have a great ability to understand the nuances of a business and develop fantastic content that communicates with a powerful delivery that is spot on." - Stephanie Content Marketing is the holy grail for any entrepreneur's profitable business. This book is the online formula to create the attention every small business needs to thrive.
New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date ...
Author: Dan Rayburn
Publisher: Taylor & Francis
Category: Language Arts & Disciplines
Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data
These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides.
Author: Eric Greenberg
Publisher: McGraw Hill Professional
Category: Business & Economics
THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.
This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?
Author: Dan Rayburn
Publisher: Taylor & Francis
Category: Technology & Engineering
This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. * Strategies to build profitable businesses using streaming and rich media technologies; * Critical implications of streaming and digital media technologies on today's business; * Recommendations for evaluating, selecting and implementing the audio and video needs of your company; * Hard data on the financial aspects of streaming projects and the demographics of users; * Real-world ROI case studies of what has worked--and what hasn't--from companies such as Ernst & Young, JP Morgan/Chase, Bumble & Bumble, New York City Public Schools, Mastercard, Unisys, and More.
I can't tell you that , ” he says , when asked how much money has so far been sunk into his latest online media ... II The AFR's online names in finance and publishing , including digital media entrepreneur and former Sydney strategy is ...