Scaling Lean

Scaling Lean

This is vital reading for any startup founder graduating from the incubator stage.

Author: Ash Maurya

Publisher: Penguin UK

ISBN: 9780241978382

Category: Business & Economics

Page: 288

View: 708

'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean Startup Is your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources? You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong. Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tactical handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.
Categories: Business & Economics

The Startup Growth Book

The Startup Growth Book

This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising.

Author: Andrew Lee Miller

Publisher:

ISBN: 1953153526

Category: Business & Economics

Page: 178

View: 573

50+ Proven Ways to Scale Your Business Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: * Public Relations across all major media channels * Search Engine Optimization so people can discover you organically * Email Marketing to master the most effective means of marketing communication * Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.
Categories: Business & Economics

The Startup Checklist

The Startup Checklist

Experience may be the best teacher, but right behind her is David S. Rose." —Andrew Yang, Founder and CEO of Venture for America and author of Smart People Should Build Things "This book is an absolute must for anybody looking to start a ...

Author: David S. Rose

Publisher: John Wiley & Sons

ISBN: 9781119163794

Category: Business & Economics

Page: 320

View: 702

"Most books on entrepreneurship focus on strategic issues like product/market fit, deciding what market to be in, or what business to buy, how to get traction with customers, etc. Examples include bestselling perennials such as The Lean Startup, Art of the Start, Zero to One, Startup Owner's Manual, et al Simple Startup, covers a completely different part of the process: the concrete details of business launch, growth, and management. Most best-sellers that promise to tell people how to start a business do so very briefly, and quickly end up recommending that readers seek guidance from lawyers, accountants, and other paid advisors. Simple Startup gives readers the detailed insights they need to understand exactly what they need from each of these professional counselors, to ask the smart questions that will help them get their money's worth, and to make intelligent decisions independent of their advisors' recommendations. Simple Startup is aimed at those who want to make it really big, not just the home-based artisans, daycare providers, or dry cleaning stores. These are innovators and visionaries who have the passion, drive, and creativity to launch a great company, but who need a nuts-and-bolts guide to the hundreds of complex challenges that derail many a business on the journey from their first business card to a successful company sale or IPO"--
Categories: Business & Economics

Traction

Traction

That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path.

Author: Gabriel Weinberg

Publisher: Penguin

ISBN: 9780698411876

Category: Business & Economics

Page: 250

View: 457

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Categories: Business & Economics

Explosive Growth

Explosive Growth

This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor "Want to know how to grow your startup to 100 million users? Then this is the book for you.

Author: Cliff Lerner

Publisher: Clifford Ventures Corp.

ISBN: 9781619617698

Category: Business & Economics

Page: 314

View: 923

#1 Best-Seller in 5 Startup & Entrepreneurship Categories *Named Top 5 Business Growth Book by Entrepreneur Magazine This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users. Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively. Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup. Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons. You will learn how to: * IGNITE EXPLOSIVE GROWTH by creating a remarkable product * Identify the ONLY 3 METRICS THAT MATTER * Explore valuable VIRAL GROWTH strategies to grow rapidly * Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users * Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION PRAISE: "A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." -Payal Kadakia, Founder & Executive Chairman of ClassPass "Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor "Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." -Entrepreneur Magazine by Syed Balkhi "Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." -Andrew Weinreich, Inventor of Social Networking
Categories: Business & Economics

Startup Growth Engines

Startup Growth Engines

Today's fastest growing startups all share one thing in common: a new approach to how they grow.

Author: Sean Ellis

Publisher:

ISBN: 7796100000

Category: Entrepreneurship

Page:

View: 387

Categories: Entrepreneurship

The Startup Way

The Startup Way

Winner of the Business Book Awards 'Thought Leader' category ----- The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

Author: Eric Ries

Publisher: Penguin UK

ISBN: 9780241972717

Category: Business & Economics

Page: 222

View: 801

Winner of the Business Book Awards 'Thought Leader' category ----- The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments. The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
Categories: Business & Economics

Startup Scaleup Screwup

Startup  Scaleup  Screwup

This book will enable you to: Apply 42 effective tools to sustain and accelerate your business growth Avoid the mistakes and pitfalls associated with rapid business growth or organizational change Develop a clear growth plan to integrate ...

Author: Jurgen Appelo

Publisher: Wiley

ISBN: 9781119526858

Category: Business & Economics

Page: 240

View: 808

Real-world tools to build your venture, grow your business, and avoid mistakes Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before—increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on. Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to: Apply 42 effective tools to sustain and accelerate your business growth Avoid the mistakes and pitfalls associated with rapid business growth or organizational change Develop a clear growth plan to integrate into your overall business model Structure your business for rapid scaling and efficient management Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professional’s library.
Categories: Business & Economics

Extreme Revenue Growth

Extreme Revenue Growth

Victor Cheng deconstructs the management practices used by fast growing technology companies and adapts these practices for use in other industries.

Author: Victor Cheng

Publisher:

ISBN: 0984183515

Category: Business & Economics

Page: 202

View: 232

Victor Cheng deconstructs the management practices used by fast growing technology companies and adapts these practices for use in other industries. While most business books tout one new big idea that will magically solve all your problems, Extreme Revenue Growth provides a refreshingly different and practical approach, combining many cross- functional practices to create a blueprint for explosive growth.
Categories: Business & Economics

High Growth Handbook

High Growth Handbook

Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has codified in High Growth Handbook.

Author: Elad Gil

Publisher:

ISBN: 1732265100

Category:

Page:

View: 408

Well known technology executive and angel investor Elad Gil has worked with high growth tech companies like Airbnb, Twitter, Google, Instacart, Coinbase, Stripe, and Square as they've grown from small companies into global brands. Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has codified in High Growth Handbook. Covering key topics including the role of the CEO, managing your board, recruiting and managing an executive team, M&A, IPOs and late stage funding rounds, and interspersed with over a dozen interviews with some of the biggest names in Silicon Valley including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups. In what Reid Hoffman, cofounder of LinkedIn and co-author of the #1 NYT bestsellers The Alliance and The Startup of You calls "a trenchant guide," High Growth Handbook is the playbook for turning a startup into a unicorn.
Categories:

The Start Up J Curve

The Start Up J Curve

A predictable pattern of success Entrepreneurs who have read early drafts of The Start-Up J Curve responded, ''I wish I had this book years ago.

Author: Howard Love

Publisher: Greenleaf Book Group

ISBN: 9781626342934

Category: Business & Economics

Page: 288

View: 584

A predictable pattern of success Entrepreneurs who have read early drafts of The Start-Up J Curve responded, ''I wish I had this book years ago.'' A start-up unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the start-up J Curve: The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond. Love brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.
Categories: Business & Economics

Ready Set Growth hack

Ready  Set  Growth hack

Editorial Reviews "Growth is a science as rare as palladium, and this book unlocks those unique elements that every CEO and entrepreneur should master. This book is a blueprint that should be on every executives desk.

Author: Nader Sabry

Publisher: Nader sabry

ISBN: 9781916356900

Category: Business & Economics

Page: 177

View: 286

A SHORTCUT TO 10X YOUR GROWTH, WELCOME TO READY, SET, GROWTH HACK. After founding companies from start-to exit, Sabry has raised $120 Million mastering growth hacking over the past 25 years. Ready, Set, Growth hack is a powerful practical guide to help anyone with little or no knowledge 10x the growth of their organizations. This book helps startups become unicorns, corporations become fortune 500s, and government become world leaders. Sabry walks through a step-by-step handheld approach from what is growth hacking, why growth hacking is vital, how it works, and how to immediately start your first growth hack. Based on proven strategies with 88 tools and 50 examples, you will start growth hacking the minute you start reading. Rooted in asymmetrical warfare, Sabry shows you how the weak win and how they do it. If your in a weaker position than a competitor or another nation, this step-by-step approach will show you how to unlock unseen possibilities. These growth possibilities will identify growth problems, how to exploit the most significant growth opportunities, and then scale them into full-scale operations. In this book, the following will be covered CHAPTER 1 INTRODUCTION: WHY DO COMPANIES NEED TO GROWTH HACK What is growth hacking, why it is essential and how it is rooted in asymmetrical warfare CHAPTER 2 GROWTH HACKING MINDSET: CREATE THE RIGHT GROWTH HACKING MINDSET How growth hacking works, how growth hackers think, and how you approach growth hacking CHAPTER 3 READY: TO DISCOVER AND UNLOCK YOUR STRATEGY How to prepare for growth hacking by profiling your growth challenges CHAPTER 4 SET: YOUR EXPERIMENTS AND DEVELOPMENT IDEAS Start experimenting, discovering and developing growth hacks CHAPTER 5 GROWTH HACK: AND SCALE YOUR APPROACH How to implement, and scale growth hacks for full-scale operations GROWTH HACKER’S TOOLKIT BONUS CHAPTER A: HIRE A GROWTH HACKER BONUS CHAPTER B 50 EXAMPLES OF BONUS CHAPTER C 88 TOOLS Let's get started growing now with your first growth hack. With little to no knowledge about business, marketing, or technology, you can 10x the growth of your organization, whether a startup a corporate, or government. Editorial Reviews "Growth is a science as rare as palladium, and this book unlocks those unique elements that every CEO and entrepreneur should master. This book is a blueprint that should be on every executives desk." -- Elia Korban, Director at PwC "For many growth is an art to be mastered and a science to be discovered and this is what Nader's book has done with simplicity, illustrating how growth really works." - Hisham Farouk, Board of Governors Member - Grant Thornton International Ltd "It's not often that somebody like Nader Sabry comes along. His book Ready, Set, Growth Hack matches his extensive business and technical knowledge with an accessible, easy-to-read style that engages and entertains. Full of examples and real-world applications, Sabry's book should be a 'must-read' for every organization that wants to grow." -- Stephen Johnston, Fortune 500 Business Writing and Presentation Trainer, Complete Communications "Growth is the challenge of every company this book gives every executive at every level a blueprint on how to collaborate their part in whole growth engine." - Neil Walters, Senior Partner, McGrill Consulting Group Inc. "The fact that anyone can 10x their growth is a powerful idea, but what is even more powerful is when a master shows you the way, and this is what this book is about." - Rohit Bassi the author of, Living Through Self Compassion - Illuminate Your Life With Peace, Trust & Faith: Unshackle Yourself From Quiet Desperation, Depression & Destruction "My go to book on growth, Nader has done an excellent job in demystifying the mysterious techniques behind some of the fastest growing companies globally." - Marcel Sarousa ,Vice President, McGrill Consulting Group Inc.
Categories: Business & Economics

START UP AND GROWTH COMPANIES IN CANADA

START UP AND GROWTH COMPANIES IN CANADA

Author Bryce Tingle is singularly qualified to write this book, with his extensive experience in this area of the law as an academic and member of multiple founder teams.

Author: BRYCE C. TINGLE

Publisher:

ISBN: 0433497181

Category:

Page:

View: 118

Categories:

Growth Hacker Marketing

Growth Hacker Marketing

Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

Author: Ryan Holiday

Publisher: Profile Books

ISBN: 9781782830191

Category: Business & Economics

Page: 94

View: 958

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
Categories: Business & Economics

Startup CEO

Startup CEO

This book will be your coach, mentor, and advisor in any situation you or your company are likely to encounter." —David Rosenblatt, CEO, 1stdibs "Startup CEO is the definitive book for any CEO—first time or otherwise—of a high-growth ...

Author: Matt Blumberg

Publisher: John Wiley & Sons

ISBN: 9781118683156

Category: Business & Economics

Page: 400

View: 689

A definitive book for any CEO—first time or otherwise—of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't—and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because "you're only a first time CEO once." Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO. Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent Examines how a CEO must align available resources with the company's strategy in order to ensure success Addresses what it takes to master the "How" of being a CEO—from leading an executive team to managing in any type of market Engaging and informative, this book is essential reading for any, and every, CEO.
Categories: Business & Economics

Startup CXO

Startup CXO

Read this book before your competitors do.” —Brad Feld, Managing Director, Foundry Group One of the greatest challenges faced by startups is scaling up their teams, themselves, and their boards as their businesses scale, because there ...

Author: Matt Blumberg

Publisher: John Wiley & Sons

ISBN: 9781119772576

Category: Business & Economics

Page: 640

View: 538

One of the greatest challenges for startup teams is scaling because usually there's not a blueprint to follow, people are learning their function as they go, and everyone is wearing multiple hats. There can be lots of trial and error, lots of missteps, and lots of valuable time and money squandered as companies scale. Matt Blumberg and his team understand the scaling challenges—they've been there, and it took them nearly 20 years to scale and achieve a successful exit. Along the way they learned what worked and what didn’t work, and they share their lessons learned in Startup CXO. Unlike other business books, Startup CXO is designed to help each functional leader understand how their function scales, what to anticipate as they scale, and what things to avoid. Beyond providing function-specific advice, tools, and tactics, Startup CXO is a resource for each team member to learn about the other functions, understand other functional challenges, and get greater clarity on how to collaborate effectively with the other functional leads. CEOs, Board members, and investors have a book they can consult to pinpoint areas of weakness and learn how to turn those into strengths. Startup CXO has in-depth chapters covering the nine most common functions in startups: finance, people, marketing, sales, customers, business development, product, operations, and privacy. Each functional section has a "CEO to CEO Advice" summary from Blumberg on what great looks like for that CXO, signs your CXO isn't scaling, and how to engage with your CXO. Startup CXO also has a section on the future of executive work, fractional and interim roles. Written by leading practitioners in the newly emergent fractional executive world, each function is covered with useful tips on how to be a successful fractional executive as well as what to look for and how to manage fractional executives. Startup CXO is an amazing resource for CEOs but also for functional leaders and professionals at any stage of their career." —Scott Dorsey, Managing Partner, High Alpha
Categories: Business & Economics

Entrepreneurship and Small Business

Entrepreneurship and Small Business

The book outlines good management practice for students and encourages and develops entrepreneurial skills.

Author: Paul Burns

Publisher: Macmillan International Higher Education

ISBN: 9780230208483

Category: Business & Economics

Page: 568

View: 807

Entrepreneurship& Small Business examines how firms develop from start-up, both tracing growth and exploring failure. It studies entrepreneurs - what motivates them, how they manage and lead, and how certain defining characteristics they possess can help shape the businesses they run. The book outlines good management practice for students and encourages and develops entrepreneurial skills. Clearly structured and accessibly presented, the comprehensive coverage includes accounting control and decision-making, as well as chapters on family businesses, corporate, international and social entrepreneurship. Case insights, long case studies and discussion scenarios are used to practically demonstrate how concepts are implemented in successful small and growing companies. Burns' text is ideal for undergraduates, MBA students, and students taking specialist postgraduate modules on Entrepreneurship, Enterprise, Small Business Management and New Venture Creation within business and management courses.
Categories: Business & Economics

Exploring Growth Engines

Exploring Growth Engines

This book is a great study of the strategy and tactics used by some of the fastest-growing tech companies.

Author: Adolph Yanchik

Publisher:

ISBN: 9798455119712

Category:

Page: 124

View: 282

This book is a great study of the strategy and tactics used by some of the fastest-growing tech companies. It would definitely help in understanding how you can position your company for growth using the new rules of marketing. Each case study shows you the specific strategies (we call them "growth engines") that these companies used to grow, both in the early stages and later in their development. From the growth hacks they used to the unique growth playbooks they employed, you won't find a more detailed look at how startups achieve growth than through these case studies.
Categories:

Hacking Growth

Hacking Growth

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test ...

Author: Morgan Brown

Publisher: Virgin Books

ISBN: 0753545373

Category: Consumer behavior

Page: 308

View: 305

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
Categories: Consumer behavior

The Science of Growth

The Science of Growth

With such intriguing examples as LinkedIn vs. Spoke, Facebook vs. Friendster, and McDonald's vs. White Castle, Ammirati shows the secret of "the science of growth" and how to cultivate it in any organization.

Author: Sean Ammirati

Publisher: Macmillan

ISBN: 9781250074294

Category: Business & Economics

Page: 256

View: 740

The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It has provided an agile framework to develop the right solution for a given target market, and is now used by almost every startup to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact entrepreneurs dreamed of when starting off on their adventure. Why do some companies realise the VC's goal of a 10x return on investment, while others flounder? What differentiates a Facebook from a Friendster-a household name from a footnote in corporate history? To find out, Ammirati looks at 10 pairs of companies wherein both achieved product-market fit at about the same point in history with the same general target customer, but only one of which has gone on to real scale, while the other languished. As his research reveals, just a handful of choices-such as who to partner with, how to finance growth, and how to use data-make all the difference in the world. In addition to the famous case, Ammirati uses such intriguing examples as LinkedIn vs. Spoke, and McDonald's vs. White Castle, to show the secret of "the science of growth" and how to cultivate it in any organisation.
Categories: Business & Economics