The Speechwriter

A Brief Education in Politics

Author: Barton Swaim

Publisher: Simon and Schuster

ISBN: 147676994X

Category: Biography & Autobiography

Page: 224

View: 4333


From 2007 to 2010 Swaim worked for Mark Sanford, South Carolina's governor, as a communications officer and speechwriter. Everyone knows this kind of politician: a charismatic maverick who goes up against the system and its ways, but thinks he doesn't have to live by the rules. Swaim tells the story of a band of believers who attach themselves to this sort of ambitious narcissist-- and what happens when it all comes crashing down.

The Political Speechwriter's Companion

A Guide for Writers and Speakers

Author: Robert A. Lehrman,Eric Schnure

Publisher: CQ Press

ISBN: 1506387756

Category: Language Arts & Disciplines

Page: 536

View: 3266


The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

American Trinity

Jefferson, Custer, and the Spirit of the West

Author: Larry Len Peterson

Publisher: Sweetgrass Books

ISBN: 1591521882

Category: Social Science

Page: 728

View: 598


In the spirit of Guns, Germs, and Steel, author and cultural historian Larry Len Peterson details the collision of European and Native American civilizations and the bloody aftermath that doomed a once-thriving people. Wide-ranging and brimming with fresh insights, American Trinity focuses on how the West was shaped by three implacable forces: Christian imperialism, Thomas Jefferson's Doctrine of Discovery, and George Armstrong Custer's hubris. As Peterson says, "History is important. When there is no knowledge of the past, there cannot be a vision of the future." Includes chapter endnotes, bibliography, and index.

Speechwriting in Perspective

A Brief Guide to Effective and Persuasive Communication

Author: Thomas A. Neale

Publisher: DIANE Publishing

ISBN: 1437938426


Page: 22

View: 9664


This report has been compiled for congressional speechwriters but will be informative for anyone writing a speech. Contents: (1) Intro.; (2) Writing for the Spoken Word: The Distinctive Task of the Speechwriter; Repetition and Variation; Cadence and Balance; Sentence Variation; Imagery; (3) Audience Analysis; Demographics; Audience Size; Degree of Political Affiliation; (4) Occasion and Purpose; Persuasion; Entertainment; (5) Time of Day and Length of Speech; (6) Speech Research: (7) Resources; (8) Speech Preparation: Building Blocks: Suggested Principles; Speech Outline; Thematic Clarity; Structure; Style; Punctuation; Grammar and Syntax; (9) Speech Presentation; (10) Analysis of Lincoln¿s Farewell to His Neighbors; (11) General Observations.