The Social Organism

A Radical Understanding of Social Media to Transform Your Business and Life

Author: Oliver Luckett,Michael Casey

Publisher: Hachette UK

ISBN: 0316359548

Category: Business & Economics

Page: 336

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"A must-read for business leaders and anyone who wants to understand all the implications of a social world."---Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media--how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses--and their old-guard marketing gatekeepers--bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks--to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media--and to make online content that impacts the world--you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world--a guide not just to social media, but to human life today and where it is headed next.
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Digital Existence

Ontology, Ethics and Transcendence in Digital Culture

Author: Amanda Lagerkvist

Publisher: Routledge

ISBN: 1351607170

Category: Social Science

Page: 286

View: 9341

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Digital Existence: Ontology, Ethics and Transcendence in Digital Culture advances debates on digital culture and digital religion in two complementary ways. First, by focalizing the themes ‘ontology,’ ‘ethics’ and ‘transcendence,’ it builds on insights from research on digital religion in order to reframe the field and pursue an existential media analysis that further pushes beyond the mandatory focus in mainstream media studies on the social, cultural, political and economic dimensions of digitalization. Second, the collection also implies a broadening of the scope of the debate in the field of media, religion and culture – and digital religion in particular – beyond ‘religion,’ to include the wider existential dimensions of digital media. It is the first volume on our digital existence in the budding field of existential media studies.
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Che's Afterlife

The Legacy of an Image

Author: Michael J. Casey

Publisher: Vintage

ISBN: 0307807657

Category: Photography

Page: 400

View: 5079

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In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reproduced photo. Here Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic—plastered on everything from T-shirts to vodka to condoms—and into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passion—and a reflection of how we view ourselves.
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Perspectives on Organisms

Biological time, Symmetries and Singularities

Author: Giuseppe Longo,Maël Montévil

Publisher: Springer Science & Business Media

ISBN: 3642359388

Category: Science

Page: 283

View: 4873

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This authored monograph introduces a genuinely theoretical approach to biology. Starting point is the investigation of empirical biological scaling including their variability, which is found in the literature, e.g. allometric relationships, fractals, etc. The book then analyzes two different aspects of biological time: first, a supplementary temporal dimension to accommodate proper biological rhythms; secondly, the concepts of protension and retention as a means of local organization of time in living organisms. Moreover, the book investigates the role of symmetry in biology, in view of its ubiquitous importance in physics. In relation with the notion of extended critical transitions, the book proposes that organisms and their evolution can be characterized by continued symmetry changes, which accounts for the irreducibility of their historicity and variability. The authors also introduce the concept of anti-entropy as a measure for the potential of variability, being equally understood as alterations in symmetry. By this, the book provides a mathematical account of Gould's analysis of phenotypic complexity with respect to biological evolution. The target audience primarily comprises researchers interested in new theoretical approaches to biology, from physical, biological or philosophical backgrounds, but the book may also be beneficial for graduate students who want to enter this field.
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Art Platforms and Cultural Production on the Internet

Author: Olga Goriunova

Publisher: Routledge

ISBN: 0415893100

Category: Art

Page: 162

View: 849

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In this book, Goriunova offers a critical analysis of the processes that produce digital culture. Digital cultures thrive on creativity, developing new forces of organization to overcome repetition and reach brilliance. In order to understand the processes that produce culture, the author introduces the concept of the art platform, a specific configuration of creative passions, codes, events, individuals and works that are propelled by cultural currents and maintained through digitally native means. Art platforms can occur in numerous contexts bringing about genuinely new cultural production, that, given enough force, come together to sustain an open mechanism while negotiating social, technical and political modes of power. Software art, digital forms of literature, 8-bit music, 3D art forms, pro-surfers, and networks of geeks are test beds for enquiry into what brings and holds art platforms together. Goriunova provides a new means of understanding the development of cultural forms on the Internet, placing the phenomenon of participatory and social networks in a conceptual and historical perspective, and offering powerful tools for researching cultural phenomena overlooked by other approaches.
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Social Studies of Science and Technology: Looking Back, Ahead

Author: B. Joerges,H. Nowotny

Publisher: Springer Science & Business Media

ISBN: 9781402014826

Category: Philosophy

Page: 306

View: 590

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The sociology of the sciences yearbook : a personal retrospective / Richard Whitley -- Sciences, science studies and their publics : speculating on future relations / Ulrike Felt -- Is that politics? / Emilie Gomart and Maarten Hajer -- Science and the postmodern shift in contemporary democracies / Yaron Ezrahi -- History of social science : understanding modernity and rethinking social studies of science / Bjorn Wittrock -- The 'triple helix' and 'new production of knowledge' as socio-cognitive fields / Terry Shinn -- The conundrum of consciousness : changing landscapes of knowledge at the turn of the millennium / Sabine Maasen -- In a constitutional moment : science and social order at the millennium / Sheila Jasanoff -- Growth, differentiation, expansion and change of identity - the future of science / Peter Weingart -- Institutionalizing science & technology studies in the academy / Stephen Hilgartner -- Prolepsis : considerations for histories of science after 2000 / Michael Hagner and Hans-Jorg Rheinberger -- Joy in repetition makes the future disappear : a critical assessment of the present state of STS / Michael Guggenheim and Helga Nowotny -- Reflections on the millennium, calendars, and the Gregorian hegemony / Bernward Joerges.
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