The Social Media Marketing Book

Author: Dan Zarrella

Publisher: "O'Reilly Media, Inc."

ISBN: 1449383106

Category: Computers

Page: 244

View: 2869

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Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
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Perspectives on Social Media Marketing, 1st ed.

Author: Agresta,Bough,Miletsky

Publisher: Cengage Learning

ISBN: 143545653X

Category: Business & Economics

Page: 304

View: 2054

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PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.
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Social Media Marketing

An Hour a Day

Author: Dave Evans

Publisher: John Wiley & Sons

ISBN: 0470439335

Category: Computers

Page: 380

View: 2605

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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
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Social Media Marketing

Theories and Applications

Author: Stephan Dahl

Publisher: SAGE

ISBN: 1526423006

Category: Business & Economics

Page: 296

View: 6302

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This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing, whilst taking a thorough refreshment of the cases, examples and the literature. It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. The book is supported by real-life examples and case studies from a range of industries, companies and countries such as China, Canada, Sweden and Singapore. They include DHL (Germany), Dubai Foundation for Women and Children, Google (Taiwan), Addict Aide (France) Canada (opera Vancouver), Britain (British Tourism), Procter & Gamble (Global), Maggi (India), McDonalds (Global), eBags (US/Global), Vodafone (Romania). Online resources for this book are available here Suitable for Marketing, Advertising or Media students taking classes on social media or digital marketing at upper undergraduate, Masters or Doctoral level.
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Social Media Marketing For Dummies

Author: Shiv Singh,Diamond

Publisher: John Wiley & Sons

ISBN: 1118985354

Category: Business & Economics

Page: 432

View: 9783

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The fast and easy way to get the most of out social mediamarketing Sharing the wisdom of social media voices Shiv Singh andStephanie Diamond on the latest approaches to social mediamarketing, Social Media Marketing For Dummies presents theessence of planning, launching, managing, and assessing a socialmedia marketing campaign. In an easy-to-read style that is perfectfor time-pressed marketers, this essential guide covers all thenewest and time-tested trends in social media, including reachingyour audience via mainstream platforms; getting social withexisting web properties like a company site, blog, mobile tools,and advertising; making the most of Facebook, Twitter, Google+,LinkedIn, and others; launching a campaign and developing a voice;reaching your audience on key and niche platforms, and embracinginfluencers; and much more. Social media marketing is a highly-effective way to make a bigbang without spending big bucks—and it's an easy, way toenlarge your audience, reach your customers, and build yourbusiness. With the indispensable tools in this new edition ofSocial Media Marketing For Dummies, you'll find everythingyou need to make the most of low-cost, timely online marketingstrategies that resonate with consumers and make your brand andbusiness viable in a saturated market. Gives you an overview of your social media marketingchoices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign,avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneurlooking to reach new markets with social media marketinginitiatives, this hands-on, friendly guide has you covered.
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Social Media Marketing

Author: Ahmad Hafeez Anjum

Publisher: GRIN Verlag

ISBN: 3656067635

Category:

Page: 36

View: 5203

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Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: "none," GC University (Management Studies Department - Government College University), course: Martketing, language: English, abstract: Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and better customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of services like '''Twitter''', the barrier to entry in social media is greatly reduced.
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The 8 Pillars of Social Media Marketing in 2019

Learn How to Transform Your Online Marketing Strategy For Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn, Youtube, Instagram +More

Author: Matthew Bartnik

Publisher: Independently Published

ISBN: 9781072974529

Category:

Page: 146

View: 2113

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★★Now when you purchase the paperback version of this book you get the Kindle version FOR FREE.★★Master Social Media Marketing, and you master the game. 81% of the Population of the USA are active social media users. That is a captive audience of over 250 million people in the US alone. And now, worldwide almost half the world is on social media in some form. Never in the history of the world have people been more accessible. Never have you had more ability to zero in on your target market (no matter how small of a niche they are), find them, and market to them. However, the competition has never been greater. You no longer need a huge advertising budget to reach a lot of people. Nearly anyone with an internet connection has that ability now. However, very few people know how to do social media marketing affectively. This is where you can crush your competition no matter how big their advertising budgets are. But with so many diverse platforms and so many conflicting opinions on best approaches, how are you to make sense of it all? What makes this book different? Completely modern and up to date for 2019: So many Social Media Marketing books are now outdated with the crazy amount of change that has happened even just in the past 5 years Practical and Tactical: you will be shown concrete strategies and examples to help you make the most out of every platform and every tool Down to earth: this is not a super technical SEO or programming book. This book is in plain and doesn't overcomplicate things Comprehensive: we cover all the major platforms you can use, and how to use them differently while still streamlining your marketing efforts Don't make the mistake so many other companies make where they just plaster the same material, the same message on every social media platform without thought or finesse. This book will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent streamlined branding message. Platforms you will become an expert in: Facebook Facebook Ads Youtube Instagram Twitter Pinterest Linkedin Tumblr PR Google+ Indiegogo Kickstarter + More! Millions of people are waiting to hear from you. How will you answer them?
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The 8 Pillars of Social Media Marketing In 2018

Learn How to Transform Your Online Marketing Strategy for Maximum Growth with Minimum Investment. Facebook, Twitter, LinkedIn, Youtube, Instagram +More

Author: Matthew Bartnik

Publisher: Createspace Independent Publishing Platform

ISBN: 9781718904934

Category:

Page: 144

View: 8176

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I'm Partnering with Amazon for a limited time to offer you DOUBLE VALUE on this book. Now when you purchase the paperback version of this book you get the Kindle version FOR FREE. Don't wait, claim your offer today!!Master Social Media Marketing, and you master the game. 81% of the Population of the USA are active social media users. That is a captive audience of over 250 million people in the US alone. And now, worldwide almost half the world is on social media in some form. Never in the history of the world have people been more accessible. Never have you had more ability to zero in on your target market (no matter how small of a niche they are), find them, and market to them. However, the competition has never been greater. You no longer need a huge advertising budget to reach a lot of people. Nearly anyone with an internet connection has that ability now. However, very few people know how to do social media marketing affectively. This is where you can crush your competition no matter how big their advertising budgets are. But with so many diverse platforms and so many conflicting opinions on best approaches, how are you to make sense of it all? What makes this book different? Completely modern and up to date for 2018: So many Social Media Marketing books are now outdated with the crazy amount of change that has happened even just in the past 5 years Practical and Tactical: you will be shown concrete strategies and examples to help you make the most out of every platform and every tool Down to earth: this is not a super technical SEO or programming book. This book is in plain and doesn't overcomplicate things Comprehensive: we cover all the major platforms you can use, and how to use them differently while still streamlining your marketing efforts Don't make the mistake so many other companies make where they just plaster the same material, the same message on every social media platform without thought or finesse. This book will teach you how to master each platform and custom tailor your marketing approach to each platform while still keeping a consistent streamlined branding message. Platforms you will become an expert in: Facebook Facebook Ads Youtube Instagram Twitter Pinterest Linkedin Tumblr PR Google+ Indiegogo Kickstarter + More! Millions of people are waiting to hear from you. How will you answer them?
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Advertising 2.0

Social Media Marketing in a Web 2.0 World

Author: Tracy L. Tuten

Publisher: Greenwood Publishing Group

ISBN: 0313352968

Category: Business & Economics

Page: 202

View: 1975

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Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
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