The Social Media Handbook for Financial Advisors

How to Use LinkedIn, Facebook, and Twitter to Build and Grow Your Business

Author: Matthew Halloran,Crystal Thies

Publisher: John Wiley & Sons

ISBN: 1118240863

Category: Business & Economics

Page: 304

View: 2673

DOWNLOAD NOW »

Expert advice for financial advisors looking to make the most ofsocial media platforms Social media is everywhere. 3.5 billion pieces of content areshared on Facebook each week, 22 million professionals arenetworking on LinkedIn, and 140 million tweets are posted everyday. The opportunities these platforms present for financialadvisors are huge, but most advisors have no idea how to use themto build bigger, stronger client bases. The Social MediaHandbook for Financial Advisors: How to Use Facebook, Twitter, andLinkedIn to Build and Grow Your Business shows how to make themost of these new tools, offering invaluable advice about how toconnect with potential clients in the twenty first century. For most advisors, converting prospects into clients is theirtop priority, and social media presents incredible opportunitiesfor sealing the deal. Sales don't happen because clients areimpressed by complicated charts, they happen because they'reimpressed by your social media presence, and by properlyunderstanding how to make these new platforms work for you, you'llbe positioned to see your business boom. Designed to teach financial advisors how to use social media tobetter market their services to attract new clients andreferrals Presents expert communication advice from top financial advisorcoach Matthew Halloran Categorizes communicators in a unique new way Teaches financial advisors how to use social media in new,highly effective ways that they've never even considered An essential resource for wealth managers and financial advisorslooking to amplify their marketing message and raise theirvisibility in a crowded marketplace, The Social Media Handbookfor Financial Advisors is the only book you need to makeyourself heard.
Release

Social Media Strategies for Dynamic Library Service Development

Author: Tella, Adeyinka

Publisher: IGI Global

ISBN: 1466674164

Category: Language Arts & Disciplines

Page: 389

View: 2192

DOWNLOAD NOW »

As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.
Release

Electronic HRM in the Smart Era

Author: Tanya Bondarouk,Huub Ruël,Emma Parry

Publisher: Emerald Group Publishing

ISBN: 1787143155

Category: Business & Economics

Page: 384

View: 2268

DOWNLOAD NOW »

This volume aims to critically reflect on the two-decades of the academic developments in the field of electronic HRM (e-HRM), and to analytically envisage its future developments. In this way, the volume greatly inform researchers, practitioners and university graduates about forthcoming developments in the field.
Release

Social Media for Business

101 Ways to Grow Your Business Without Wasting Your Time

Author: Susan Sweeney,Randall Craig

Publisher: Maximum Press

ISBN: 1931644918

Category: Business & Economics

Page: 217

View: 5880

DOWNLOAD NOW »

Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.
Release

The New Rules of Marketing & PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Author: David Meerman Scott

Publisher: John Wiley & Sons

ISBN: 1118711076

Category: Business & Economics

Page: 464

View: 1472

DOWNLOAD NOW »

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Release

Marketing with Social Media

10 Easy Steps to Success for Business

Author: Linda Coles

Publisher: John Wiley & Sons

ISBN: 0730315134

Category: Business & Economics

Page: 224

View: 7440

DOWNLOAD NOW »

Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
Release

The Zen of Social Media Marketing

An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Author: Shama Kabani

Publisher: BenBella Books, Inc.

ISBN: 1937856186

Category: Business & Economics

Page: 216

View: 2475

DOWNLOAD NOW »

The Ultimate Primer and How-To Guide for Social Media Marketing In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide. Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency. Social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the “Zen” of using social media tools to find your own marketing nirvana. With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you: • A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page • A proven process to attract followers and fans and convert them into customers and clients • The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial • Tips on why, when, and how to use online advertising • Essential advice on content marketing and targeted tactics to enhance your SEO • New information on why self-expression is the true driver of social media use and how to leverage it for your business • Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Release

The Social Media Gospel

Sharing the Good News in New Ways

Author: Meredith Gould

Publisher: N.A

ISBN: 081463558X

Category: Computers

Page: 134

View: 1625

DOWNLOAD NOW »

Facebook, Twitter, Pinterest, YouTube, and a growing number of other social media tools can help you build church, deepen faith, and extend your reach in previously unimaginable ways. In this easy-to-understand, step-by-step guide to digital ministry, church communications professional Meredith Gould goes beyond how to and explains, why to engage your parish in the world of social media. Social media tools make it possible to share conversations and content with the long-time faithful, disaffected millennials, the homebound, and spiritual seekers within and beyond church-the-building. Inspired by the Gospel and centered on Christ, The Social Media Gospel gently guides you and your church leaders and volunteers through the rapidly changing world of social media, helping you preach the Good News in new ways.
Release

Pinfluence

The Complete Guide to Marketing Your Business with Pinterest

Author: Beth Hayden

Publisher: John Wiley & Sons

ISBN: 1118414713

Category: Business & Economics

Page: 208

View: 9072

DOWNLOAD NOW »

How to effectively use Pinterest to market your business,product, or service Pinterest, the rapidly growing social networking site thatallows users to post and share images and videos on "pinboards" (acollection of “pins,” usually with a common theme), isproviding businesses and savvy entrepreneurs with a new platform tomarket their products and services. And, as with any new platform,learning what works best and what doesn’t when it comes tomarketing can be a challenge. Pinfluence is a complete guideto Pinterest marketing that will teach you how to effectively raiseawareness for your brand, product, or service, drive traffic fromPinterest to your website, and connect with current and potentialcustomers. You will learn: How to create a powerful Pinterest profile, your Pinterestbrand strategy, set up boards, pin and repin images, and get intoconversations in the Pinterest user interface. Pinterest marketing techniques, including great contentcreation, how to optimize websites and blogs for pinning, and howto start growing your followers. How to integrate Pinterest with other social media tools(including Facebook, Twitter, and blogs) and how to track trendsand monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to growyour audience, how to use the Pinterest iPhone app, advice forspecial types of businesses (B2B companies and nonprofits), and howto make your pins and boards “sticky” so they capturepublic attention and influence people to change theirbehavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes ofcompanies like Whole Foods, Gilt, West Elm and others, and harnessthe marketing power of Pinterest to grow their business.
Release

Brand You

Turn Your Unique Talents into a Winning Formula

Author: John Purkiss,David Royston-Lee

Publisher: Pearson UK

ISBN: 0273779214

Category: Business & Economics

Page: 264

View: 3672

DOWNLOAD NOW »

In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.
Release