The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity
Author: Langdon Morris,Moses Ma,Po Chi Wu
Publisher: John Wiley & Sons
Category: Business & Economics
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Find your company's unique innovation style, and nurture it intoa powerful competitive advantage Praised by business leaders worldwide, AgileInnovation is the authoritative guide to survival andsuccess in today's "innovate-or-die" business world. Thisrevolutionary approach combines the best of Agile with the world'sleading methods of Innovation to present a crisp, articulate, andproven system for developing the breakthrough capabilities everyorganization must master to thrive today and tomorrow. You already know that effective innovation doesn't happen byaccident—it is achieved by careful design. Agile Innovationaddresses the three critical drivers of innovation success:accelerating the innovation process; reducing the risks inherent ininnovation; and engaging your entire organization and your broaderecosystem in the innovation effort. The key frameworks described here build on the proven success ofAgile to provide a comprehensive and customizable Innovation MasterPlan approach to sustained innovation improvement in the fivecritical performance areas: strategy, portfolio, process, cultureand infrastructure. Major topics include: the power of Agile in the innovationprocess, how to overcome innovation risk, the best tools to evokeengagement and collaboration, branding as an integral element ofinnovation, and the best leadership skills and practices thatcreate the special environment that enables transformative growth.Readers will learn specifically how to create better ideas, developthem more efficiently, and work together more profitably andeffectively to achieve breakthroughs. The insights offered in this book are highlighted in 11 detailedcase studies illustrating the world's best innovation practices atWells Fargo, Nike, Volvo, Netflix, Southwest Airlines, NASA,TheNew York Times, and others, in dozens of specific businessexamples, in two dozen powerful and unique techniques and methods,and a full set of implementation guidelines to put these insightsinto practice. Key Insights: Understand how to implement the many ways that innovationefforts can be accelerated to achieve even greater competitiveadvantage Learn to create a culture of innovation, greater engagement,and rich collaboration throughout your organization Discover how to reduce risk and accelerate learning Implement your own unique plan to enhance collaborativeinnovation, from leadership through operations Integrate key agility principles into your strategic planningdecisions for sustained improvement Explore dramatic new approaches to open innovation thatoptimize large scale innovation Apply the latest and best technology tools to enhanceinnovation, reduce risk, and promote broad participation. This is a must read book, a practical guide for fostering aculture of innovation, nurturing creativity, and efficientlydeveloping the ideas that drive strategic growth. And since innovation is not imitation, you know that copying theideas and strategies of other successful organizations will notproduce the desired outcomes. Hence, all leaders must develop theirown way of innovating and nurture the right style of collaboratingfor their own organization. This book will guide you to find yourown unique pathways to success. Blaze your own trail to the high levels of innovativeness andorganizational agility by learning from the expert guidance andpractical, actionable advice offered throughout this importantbook.