The Robert Collier Letter Book

Author: Robert Collier

Publisher: Blurb

ISBN: 9781388273316

Category: Business & Economics

Page: 406

View: 3965

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First published in 1931, The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
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Robert Collier Copywriting Course - Masters of Marketing Secrets: Learn to Write Sales Letters That Pay

Author: Robert Collier,Dr Robert C. Worstell

Publisher: Lulu.com

ISBN: 1312099534

Category: Business & Economics

Page: 142

View: 3318

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WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches where the reader sits and decides its fate, it may find itself in a wastebasket, while something lacking any polish, picks up the bacon and walks home with it. Why? People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of Prophet, they will buy your forecasting. It all comes back to the point we made in the beginning-""What do they want?"" What is the bait that will attract your fish and make them bite? Find that-and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish. Get your copy today and learn the Masters of Marketing Secrets!
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Building a Mail Order Business

A Complete Manual for Success

Author: William A. Cohen, PhD

Publisher: John Wiley & Sons

ISBN: 9780471109464

Category: Business & Economics

Page: 592

View: 5971

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With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Bill Cohen has drawn on his decades of experience testing, researching, and constantly refining the mail order techniques described in this invaluable guide. Building a Mail Order Business offers a virtual treasury of techniques and methods guaranteed to work in the real world of selling through the mail. You'll get practical advice and learn tricks of the trade that will get you started quickly, with the fewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide covers every aspect of the mail order business, from the basics of getting started to the details of product selection, preparing a marketing plan, copywriting, designing graphics, printing, protecting yourself from competition, telemarketing, and advertising through magazines, radio, and television. In addition, a handy appendix lists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mail order--what works and what doesn't, the most effective look in ads and mailing pieces, how to put together the most attractive offers, and much more. For entrepreneurs, direct marketers, business owners, and others eager to get into the mail order business, Building a Mail Order Business has proven itself to be an indispensable resource for the ideas, techniques, and expert advice that will lead to success. All the success secrets of one of America's best-known and most respected experts on mail order and direct marketing--Now in a new edition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, this best-selling guide to mail order success covers everything from getting your business started to handling legal issues, preparing copy and graphics, selecting mailing lists, telemarketing, and advertising in all types of media--an unbeatable source of direct marketing ideas that really work. Here's what the pros have said about previous editions of Bill Cohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, and pitfalls, facing the budding mail order entrepreneur."-- Henry R. "Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to put direct mail and mail order guidelines all in one place--and in language we can all understand."--Freeman F. Gosden, Jr., President, Smith-Hemmings-Gosden, one of the nation's largest direct marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts and bolts necessary to carry you through almost every aspect of mail order from the very rudimentary basics to the same techniques used by the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. I enthusiastically recommend Building a Mail Order Business to any man or woman who is serious about getting involved in this fascinating activity."-- E. Joseph Cossman, President, Cossman International, Inc., author of How I Made a Million Dollars in Mail Order "An excellent, informative, comprehensive, illustrative workbook that will help anyone get started making money in the fascinating field of mail order. I highly recommend this professional book."-- Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mail order."-- Paul Muchnick, Chairman, National Mail Order Association "Its good sense and nuts-and-bolts, bottom-line approach make it a delightful guide through the mail order world."-- DM News
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Expect Miracles

Author: Joe Vitale

Publisher: Hachette UK

ISBN: 1469024136

Category: Self-Help

Page: 174

View: 6889

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We all want success, but oftentimes don't know where to start. Expect Miracles can teach you where to start looking for success, starting with learning to help yourself through your perception of the world. Manifesting your dreams and wishes is easier than we think it is. Vitale's practical, easy to apply psychology involves attracting your life desires by understanding and accepting them. We all struggle against the paradox of wanting wealth, but believing that it is evil. This book enables readers to see through that facade, showing results on their own quickly and easily. Miracles are neither impossible to experience nor difficult to achieve if we allow ourselves to make them possible. With an interesting and unique take on spirituality and an aggressive edge to keep the reader motivated, it asks more out of us than any other of its kind, and if anyone knows about going from poverty to world-renowned success, it's Dr. Joe Vitale. No matter what it is that holds you back from success, whether you are afraid of your own success, whether your beliefs are holding you back, or even if you simply don't believe that success is possible for you, Expect Miracles can teach anyone how to live a better life by simply changing their perspective.
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Expect Miracles Second Edition

Author: Dr. Joe Vitale

Publisher: Gildan Media LLC aka G&D Media

ISBN: 1722520418

Category: Self-Help

Page: 204

View: 7880

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Manifesting one's dreams and wishes is not as hard we we think it is. Vitale's practical, easy to apply psychology involves attracting one's life desires by understanding and accepting them. This book enables readers to show results on their own quickly and easily. Miracles are neither impossible to experience nor difficult to achieve if we allow ourselves to make them possible.
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