The Pyramid Principle

Logic in Writing and Thinking

Author: Barbara Minto

Publisher: Pearson Education

ISBN: 9780273710516

Category: Business writing

Page: 177

View: 5285

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How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? Or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it. The Pyramid Principle explains how to: *think creatively, reason lucidly, and express ideas with clarity *define complex problems and establish the objectives of any document *assess your ideas and recognize their relative importance *structure your reasoning into a coherent and transparent argument *analyse your argument to confirm its effectiveness. The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader's mind with a minimum of effort and a maximum of effect. Bring your ideas to life!
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Executive Presentations

Develop presence to speak with confidence and skill

Author: Jacqui Harper

Publisher: Practical Inspiration Publishing

ISBN: 1788600592

Category: Business & Economics

Page: 232

View: 3491

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*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2019!* This book equips executives to give compelling and clear presentations: the kind of presentations that drive corporate change and innovation AND make reputations. And it’s all down to presence. Presence works at three levels - what you say, how you use your body, and your mindset. Level 1: Discover how to transform ideas and business messages with a simple 5-step tool. Level 2: Learn how to leverage your physical presence when speaking, including your style, body language and vocal presence. Level 3: Speak with confidence and resilience by developing your mindset, with four powerful tools to transform the way you think as you prepare to present. Jacqui Harper writes in a warm, authoritative style. Her rich blend of tools, tips and expert advice will help you become a consistently outstanding communicator.
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An Introduction to Spanish for Health Care Workers

Communication and Culture

Author: Robert O. Chase,Clarisa B. Medina de Chase

Publisher: Yale University Press

ISBN: 0300124260

Category: Foreign Language Study

Page: 367

View: 2313

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Now in its third edition, this widely used textbook is designed for students with little or no formal background in Spanish. It provides the necessary language and vocabulary to facilitate better communication between health care providers and the growing Spanish-speaking community. This classroom text uses readings, exercises, and interactive activities such as challenging and enjoyable improvisation to integrate structure, Spanish medical vocabulary, and colloquial terms that nurses, doctors, dentists, and allied health professionals need most. Rich cultural notes explain Latino customs and communication styles. New to the Third Edition: • DVD video featuring dramatic interactions between a family and its health care providers as well as demonstrations of specific communication tasks in health care • More communicative activities and larger lexicon • Revised and expanded cultural notes • A companion Web site - yalebooks.com/medicalspanish - with self-correcting quizzes and links to medical and language sites
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The Firm

Author: Duff McDonald

Publisher: Oneworld Publications

ISBN: 1780743939

Category: Business & Economics

Page: 400

View: 3585

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They helped invent the bar code. They revolutionized business schools and created the corporate practices that now rule our world. They reinvented the idea of American capitalism and aggressively exported it across the globe. McKinsey employees are trusted and distrusted, loved and despised. They are doing behind-the-scenes work for the most powerful people in the world, and their ranks of alumni include the chairman of HSBC and William Hague. Renowned financial journalist Duff McDonald uncovers how these high-priced business savants have ushered in waves of structural, financial, and technological shifts but also become mired in controversy across the years. Discover how the firm both endorsed and celebrated Enron’s disastrous corporate structure and how they’ve been instrumental in the Coalition’s controversial NHS reforms. Are they worth their astronomical fees? And what do firms and governments actually get for their money? Based on exclusive interviews with key McKinsey players and written in gripping prose, this is a revealing window onto one of the most secretive and powerful companies in the world.
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Practical Guide to Lawyering Skills

Author: Fiona Boyle

Publisher: Cavendish Publishing

ISBN: 1843146614

Category: Law

Page: 380

View: 1624

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This guide places the theory and practice of lawyering skills in an accessible and practical context. The book looks at how skills are taught and assessed both on undergraduate and vocational courses, and helps students to see skills as an integral element of law.
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A Practical Guide to Lawyering Skills

Author: Fiona Boyle,Deveral Capps

Publisher: Routledge

ISBN: 1135327696

Category: Law

Page: 368

View: 5741

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Lawyering skills are increasingly part of undergraduate law degrees as well essential elements in the postgraduate vocational law courses, the LPC and the BVC. This fully updated third edition continues to bring together the theory and practice of these skills in an accessible and practical context. The authors draw on their vast experience of law in practice to develop the core skills taught on both undergraduate and postgraduate courses. Skills covered include: written communication mediation information technology opinion writing drafting advocacy interviewing negotiation legal research. Each chapter uses diagrams, boxes, lists and flow charts to further explain and develop each skill and ends with a further reading section. A Practical Guide to Lawyering Skills is essential reading for all undergraduate and vocational law students seeking to develop the necessary skills to work successfully with law in the twenty-first century.
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Competitive Intelligence

Gathering, Analysing and Putting it to Work

Author: Christopher Murphy

Publisher: Gower Publishing, Ltd.

ISBN: 9780566085376

Category: Business & Economics

Page: 273

View: 821

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Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to gather and make effective use of market and company data.
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Let's Get Real or Let's Not Play

Transforming the Buyer/Seller Relationship

Author: Mahan Khalsa,Randy Illig

Publisher: Penguin

ISBN: 9781440632914

Category: Business & Economics

Page: 256

View: 1717

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The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. This book shares the unique FranklinCovey Sales Performance Group methodology that will help readers: · Start new business from scratch in a way both salespeople and clients can feel good about · Ask hard questions in a soft way · Close the deal by opening mindsClose the deal by opening minds From the Hardcover edition.
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Leading Lines

Author: Lucinda Holdforth

Publisher: HarperCollins

ISBN: 1460711041

Category: Business & Economics

Page: 320

View: 6953

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How to make speeches that seize the moment, advance your cause and lead the way. For those who aim to be leaders, mastering the power of speechmaking -the art and craft of persuasion - is more important than ever. If you want to be heard, it's not enough to have something to say: you must know how to say it. In government, business or civil society, a leader's speech sets the tone: the wrong words can destroy a company, damage a reputation, or even start a war. But the right speech can build prosperity, drive peaceful solutions and bring people together. This book meets the difficulties of modern speechmaking head-on, taking us through the process of formulating ideas, finding the best ways to express them, and delivering an accomplished address. Using examples from history, literature and her 25- year career as a speechwriter, Lucinda Holdforth writes a compelling analysis of celebratory, rallying and explanatory speeches. She reminds us that democracies rise and fall on the quality of the debates we conduct and the subsequent decisions we make. This is not only a practical manual for crafting a powerful speech, it's a cracking read. The right words can be transformative. They can stir a heart or reimagine the world. Leading Lines will help you find those words, and lead the way. PRAISE 'A book for anyone who aspires to leadership. Holdforth draws on her formidable expertise and experience working with CEOs like me to deliver this practical guide to the creation of leadership speeches.' Geoff Dixon, CEO and Managing Director of Qantas, 2001-2008 'This book is for all those who love words and the power they have to change lives. Leading Lines will be an indispensable tool for CEOs and speechwriters of every kind, it is also, quite simply, a cracking read, attractive to anyone who likes a good story' Tegan Bennett Daylight, writer, teacher, critic 'Exhilarating, illuminating, and absolutely captivating, this book made me want to rush out and give a thousand speeches!' Charlotte Wood, author of The Natural Way of Things
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