The PR Agency Handbook

The PR Agency Handbook

When bundled with The PR Agency Handbook, students receive a 20% discount off the total price.

Author: Regina M. Luttrell

Publisher: SAGE Publications

ISBN: 9781506329062

Category: Language Arts & Disciplines

Page: 304

View: 365

A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college and professional life. Throughout the book, students are introduced to many of the sub-fields of strategic communication, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). Students will not only develop a fundamental understanding of the different components found within an agency, but they will also gain an appreciation for the positive impact that excellent agency work can have on organizations. Bundle and save! A perfect companion text for your Public Relations Writing or Campaigns course, we’ve made it easy for your students to get Public Relations Campaigns all in one convenient package at a student-friendly price. When bundled with The PR Agency Handbook, students receive a 20% discount off the total price. Use Bundle ISBN: 9781544338033 Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Categories: Language Arts & Disciplines

The PR Agency Handbook

The PR Agency Handbook

Title: The PR agency handbook / Regina Luttrell, Luke Capizzo. Description: First Edition. | Thousand Oaks: SAGE Publications, [2018]|Includes bibliographical references and index. Identifiers: LCCN 2017049106 |ISBN 9781506329055 (pbk.

Author: Regina M. Luttrell

Publisher: SAGE Publications

ISBN: 9781506329079

Category: Language Arts & Disciplines

Page: 304

View: 420

A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples from the field as well as interviews with PR experts to help you bridge the critical gap between college and professional life. Throughout the book, you are introduced to many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). You will not develop a fundamental understanding of the different components found within an agency, but you will also gain an appreciation for the positive impact that excellent agency work can have on organizations. Key Features: Real-world examples from the field ensure that the practical concepts presented become concrete for you. Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide you with snapshots of the agency experience. A chapter dedicated to social media (Chapter 6) offers you a comprehensive look at how companies utilize these important platforms An introduction to the PESO and ROSTIR models shows you how to adapt your campaigns to meet the needs of today’s integrated agency environment. A chapter dedicated to tools and templates gives you exposure to real documents you will need in your career.
Categories: Language Arts & Disciplines

American Reference Books Annual 2019 Edition

American Reference Books Annual  2019 Edition

The PR Agency Handbook. Thousand Oaks, Calif., Sage, 2018. 280p. index. $55.00pa. ISBN 13: 978-1-5063-2905-5. According to the authors of The PR Agency Handbook, “the overarching goal of this book is to highlight the many different ...

Author: Juneal M. Chenoweth

Publisher: ABC-CLIO

ISBN: 9781440869143

Category: Language Arts & Disciplines

Page: 552

View: 468

Read professional, fair reviews by practicing academic, public, and school librarians and subject-area specialists that will enable you to make the best choices from among the latest reference resources. • Provides reviews of print and electronic resources, showcasing a wide spectrum for users to consider • Presents unbiased evaluations that allow users to make their own decisions on the suitability of a given resource for their patrons' needs • Gives users access to reviews containing critical, relevant, and timely information from librarians and subject-area specialists
Categories: Language Arts & Disciplines

The Ultimate PR Agency Financial Management Handbook

The Ultimate PR Agency Financial Management Handbook

In The Ultimate PR Agency Financial Management Handbook, Rick Gould, CPA, JD, proposes a new way of looking at your PR firm.

Author: Rick Gould CPA, J.D.

Publisher:

ISBN: 1537317733

Category:

Page: 166

View: 429

In The Ultimate PR Agency Financial Management Handbook, Rick Gould, CPA, JD, proposes a new way of looking at your PR firm. By identifying and managing your agency "as if" you will soon sell it, you can build a solid foundation for future growth, profitability, and maximizing value. This perspective allows owners and managers to identify the problems with their firm and immediately switch to better business practices. Gould teaches readers how to set billing rates, analyze net revenues, reduce labor cost and overhead, and implement strategies that will lead to maximum productivity and profitability. Gould shows owners and executives how to determine how much revenue individual account staff should generate, how to identify and retain key executives, and how to evaluate employee performance. He also provides a refresher course on financial metrics. By managing "by the numbers," owners and managers can lead their firm to new and lasting success. Gould's guide is comprehensive and easy to understand. In addition to personnel management and financial metrics, he includes advice on everything from picking the perfect clients to building brand recognition to surviving recessionary cycles. His insight is invaluable as you create a business and strategic plan and generate breakthrough results.
Categories:

Dartnell s Public Relations Handbook

Dartnell s Public Relations Handbook

The experienced PR practitioner will use this handbook as a reference tool of new techniques and strategies to help him or her excel in his or her current job. The new 4th edition includes: -- All-new case studies.

Author: Robert L. Dilenschneider

Publisher:

ISBN: IND:30000052101676

Category: Business & Economics

Page: 465

View: 610

One of the most important trends in recent years has been the integration of public relations into the marketing mix. No longer do corporations view it as a separate, narrow, objective tactic -- a tactic that is isolated from other marketing activities. Today, most marketers understand that public relations must be linked with other marketing disciplines. They recognize that the planning and implementation of a public relations program must harmonize with overall marketing objectives. It is no longer enough for a PR agency executive to be a great press release writer or to establish terrific media contacts. Today, many PR duties are often performed by non-PR personnel. "Dartnell's Public Relations Handbook" has been designed to guide the individual who does not perform PR duties on a daily basis, but who needs to coordinate PR efforts as one of many assigned tasks. Inexperienced PR personnel will use the handbook as a "guide" to coordinate PR efforts. The experienced PR practitioner will use this handbook as a reference tool of new techniques and strategies to help him or her excel in his or her current job. The new 4th edition includes: -- All-new case studies. -- An updated and expanded chapter on Crisis PR. -- A new series of "how-to" chapters, including: how to write a press release, develop a media kit, build a media list, develop media contacts, use the phone and fax most effectively, speak to the media, etc. -- A new chapter on how to work with a PR firm -- how to select the agency that is right for your needs, how to get the most out of your agency, and your responsibilities as a client in the PR agency partnership.
Categories: Business & Economics

Business Acumen for Strategic Communicators

Business Acumen for Strategic Communicators

The public relations industry is too white and the solution starts with higher education. ... Investor relations as a public relations function: A state of the profession in the United States. ... The PR agency handbook.

Author: Matthew W. Ragas

Publisher: Emerald Group Publishing

ISBN: 9781838676599

Category: Business & Economics

Page: 336

View: 307

Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Categories: Business & Economics

A Practical Guide to Ethics in Public Relations

A Practical Guide to Ethics in Public Relations

Regina Luttrell, Ph.D., spent the first half of her career managing high-level public relations and marketing ... The Ultimate Craft Beer Playbook; Public Relations Campaigns: An Integrated Approach; and The PR Agency Handbook.

Author: Regina Luttrell

Publisher: Rowman & Littlefield

ISBN: 9781442272750

Category: Business & Economics

Page: 252

View: 649

A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
Categories: Business & Economics

Social Media and Society

Social Media and Society

A contributor to PR Tactics and PR News as well as peerreviewed journals, she is a noted speaker, ... including Public Relations Campaigns: An Integrated Approach; The PR Agency Handbook; Social Media: How to Engage, Share, and Connect; ...

Author: Regina Luttrell

Publisher: Rowman & Littlefield

ISBN: 9781538129104

Category: Business & Economics

Page: 256

View: 393

"This text engages students in the social media phenomenon, exploring how fundamental changes in mass media influence every level of societal communication. With the explosion of social media and big data, students must become conscious of media's positive and negative influences on their lives"--
Categories: Business & Economics

Social Media

Social Media

Her extensive background includes strategic development and implementation of public relations and social media, ... The PR Agency Handbook; A Practical Guide to Ethics in Public Relations; and Trump Tweets: The World Reacts.

Author: Regina Luttrell

Publisher: Rowman & Littlefield

ISBN: 9781538110805

Category: Language Arts & Disciplines

Page: 244

View: 649

Updated to reflect the latest innovations, this third edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
Categories: Language Arts & Disciplines

The Routledge Handbook of Language and Professional Communication

The Routledge Handbook of Language and Professional Communication

The PR Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose, New York: St Martins Press. ... T. Coombsand S. J.Holiday (eds),TheHandbook ofCrisis Communications (pp. ... PR bunnies caught in the agency ghetto?

Author: Vijay Bhatia

Publisher: Routledge

ISBN: 9781317916420

Category: Language Arts & Disciplines

Page: 584

View: 522

The Routledge Handbook of Language and Professional Communication provides a broad coverage of the key areas where language and professional communication intersect and gives a comprehensive account of the field. The four main sections of the Handbook cover: Approaches to Professional Communication Practice Acquisition of Professional Competence Views from the Professions This invaluable reference book incorporates not only an historical view of the field, but also looks to possible future developments. Contributions from international scholars and practitioners, focusing on specific issues, explore the major approaches to professional communication and bring into focus recent research. This is the first handbook of language and professional communication to account for both pedagogic and practitioner perspectives and as such is an essential reference for postgraduate students and those researching and working in the areas of applied linguistics and professional communication.
Categories: Language Arts & Disciplines