The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]

Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era

Author: Ruth E. Brown Ph.D.,Valerie K. Jones,Ming Wang

Publisher: ABC-CLIO

ISBN: 1440833435

Category: Business & Economics

Page: 806

View: 8505

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The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. • Provides easy-to-read, accessible insights from both academic and industry experts that create frameworks for thinking about how to effectively connect with consumers today • Examines how modern advertising works within our digitally focused, always-on-the-go society Enables readers to understand how advertising and marketing has progressed to reach its current state as well as the many options available for connecting with and engaging consumers today and tomorrow • Includes chapters written by luminaries ranging from Don E. Schultz, considered by most to be the father of integrated marketing communications, to Rishad Tobaccowala, chief strategist of Publicis Group and member of its Directoire+, one of the industry's leading visionaries
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Obesity in Childhood and Adolescence, 2nd Edition [2 volumes]

Author: H. Dele Davies MD,Hiram E. Fitzgerald,Kami J. Silk

Publisher: ABC-CLIO

ISBN: 1440858543

Category: Psychology

Page: 533

View: 5105

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This updated edition of the groundbreaking first edition identifies changes in U.S. children and adolescents' obesity levels within the past decade, examining factors contributing to obesity in this younger generation as well as possible solutions. • Progressively reveals the systemic complexity of obesity • Offers multidisciplinary and cross-disciplinary perspectives of obesity, to include disciplines such as medicine, psychology, geography, sociology, social work, civic engineering, education, and kinesiology • Raises clear ethical and moral implications of individual and societal practices • Links obesity to income and social disparities • Details the effects of obesity on academic achievement, self-esteem, health, and lifespan
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Social Media Communication

Concepts, Practices, Data, Law and Ethics

Author: Jeremy Harris Lipschultz

Publisher: Routledge

ISBN: 131538812X

Category: Social Science

Page: 376

View: 6519

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In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz
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