The Mom Test

How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You

Author: Rob Fitzpatrick

Publisher: Createspace Independent Publishing Platform

ISBN: 9781492180746

Category: Business communication

Page: 135

View: 3908

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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
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The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

Author: Rob Fitzpatrick

Publisher: Rob Fitzpatrick

ISBN: 138661386X

Category: Business & Economics

Page: N.A

View: 2146

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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
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How to Have a Happy Hustle

The Complete Guide to Making Your Ideas Happen

Author: Bec Evans

Publisher: Icon Books

ISBN: 1785784862

Category: Business & Economics

Page: 304

View: 8083

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How to Have a Happy Hustle shares the ‘secrets’ and skills of innovation experts and startup founders to help you make your ideas happen. If you’re looking for fulfilment outside the day job, have an idea but don’t know where to start, or are held back by a lack of confidence, experience, time or money, Bec Evans will help you get off the starting blocks with this complete guide to making your ideas happen. There’s no getting away from it – hustling is hard work – but with practical tools, inspiring stories, science-backed research and guidance every step of the way, you’ll find what makes you happy as you build your side hustle.
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Which Factors Determine the Success or Failure of Startup Companies? A Startup Ecosystem Analysis of Hungary, Germany and the US

Author: Christoph Kotsch

Publisher: diplom.de

ISBN: 3960676751

Category: Business & Economics

Page: 200

View: 9929

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As more and more startup companies are founded every year worldwide, building up one’s own business does not get easier. Since 9 out of 10 startups fail, future entrepreneurs are well advised to take a look at potential reasons for failure and success. Learning from others’ mistakes and studying success stories can improve their own performance and help to avoid critical errors. The academic paper at hand will provide valuable insights for entrepreneurs. It not only states the most important terms concerning startups but also lists the most important factors for a startup company’s success, according to literature review. Delineating both internal and external factors, this thesis not only delivers a synoptic view of potential challenges inside a startup as well as in its ecosystem, but also juxtaposes these influences in opposition. The second part of this paper analyzes a series of interviews with twelve startup founders from three different regions (the province of North-Rhine Westphalia in Germany, Budapest in Hungary and the state of California in the US). Their views and experiences will be summarized and put into the context of their respective startup ecosystem.
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Think Like a UX Researcher

How to Observe Users, Influence Design, and Shape Business Strategy

Author: David Travis,Philip Hodgson

Publisher: CRC Press

ISBN: 0429774001

Category: Computers

Page: 294

View: 8898

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Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.
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Redbook

The Magazine for Young Adults

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Art

Page: N.A

View: 899

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