The Moderns

Midcentury American Graphic Design

Author: Steven Heller,Greg D'Onofrio

Publisher: Abrams

ISBN: 168335012X

Category: Design

Page: 256

View: 9683

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In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
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Teaching Graphic Design History

Author: Steven Heller

Publisher: Simon and Schuster

ISBN: 1621536858

Category: Design

Page: 312

View: 4953

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An Examination of the Practice Through the Years Teaching the history of graphic design cannot simply be outlined by dates nor confined by places, but is defined by concepts and philosophies, as well as those who made, make, and inspire them. Teaching Graphic Design History is the first collection of essays, syllabi, and guides for conveying the heritage of this unique practice, from traditional chronologies to eclectic themes as developed by today’s historians, designers, scholars, and documentarians. Long overlooked within the broader history of printing and typesetting, when graphic design’s artifacts finally became the subject of serious study, the historian had to determine what was worthy and on what the history of graphic design should focus: the makers or the artifacts, the content or the context, or all of the above. With the author’s distinct viewpoint and many exclusive contributions, Teaching Graphic Design History chronicles the customs and conventions of various cultures and societies and how they are seen through signs, symbols, and the artifacts designed for use in the public—and sometimes private—sphere. Areas of focus include: Social and political effects of graphic design Philosophical perspectives on design Evolution of branding Development of the graphic design profession Predictions for the future of the practice An examination of the concerted efforts, happy accidents, and key influences of the practice throughout the years, Teaching Graphic Design History is an illuminating resource for students, practitioners, and future teachers of the subject.
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Midcentury Modern Art in Texas

Author: Katie Robinson Edwards

Publisher: University of Texas Press

ISBN: 0292756593

Category: Art

Page: 392

View: 8835

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Before Abstract Expressionism of New York City was canonized as American postwar modernism, the United States was filled with localized manifestations of modern art. One such place where considerable modernist activity occurred was Texas, where artists absorbed and interpreted the latest, most radical formal lessons from Mexico, the East Coast, and Europe, while still responding to the state's dramatic history and geography. This barely known chapter in the story of American art is the focus of Midcentury Modern Art in Texas. Presenting new research and artwork that has never before been published, Katie Robinson Edwards examines the contributions of many modernist painters and sculptors in Texas, with an emphasis on the era's most abstract and compelling artists. Edwards looks first at the Dallas Nine and the 1936 Texas Centennial, which offered local artists a chance to take stock of who they were and where they stood within the national artistic setting. She then traces the modernist impulse through various manifestations, including the foundations of early Texas modernism in Houston; early practitioners of abstraction and non-objectivity; the Fort Worth Circle; artists at the University of Texas at Austin; Houston artists in the 1950s; sculpture in and around an influential Fort Worth studio; and, to see how some Texas artists fared on a national scale, the Museum of Modern Art's "Americans" exhibitions. The first full-length treatment of abstract art in Texas during this vital and canon-defining period, Midcentury Modern Art in Texas gives these artists their due place in American art, while also valuing the quality of Texan-ness that subtly undergirds much of their production.
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Just Add Color: Mid-Century Modern Patterns

30 Original Illustrations To Color, Customize, and Hang

Author: Jenn Ski

Publisher: Rockport Pub

ISBN: 1592539467

Category: Art

Page: 64

View: 8939

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Who doesn't love to color? As an adult, now that you can stay in the lines, you only need to think about what color to use! Rockport Publishers presents a series of grown-up coloring books for art and design lovers. Just Add Color: Mid-Century Modern Patterns includes 30 original designs from artist and illustrator Jenn Ski. Each book contains 64 perforated pages to make it easy to share, frame and hang your artwork. You'll be inspired by the sumptuous artwork in this book, and the use of color is endless. Relax, enjoy your creativity and Just Add Color.
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Just Add Color: Mid-Century Modern Mania

30 Original Illustrations To Color, Customize, and Hang

Author: Jenn Ski

Publisher: Rockport Pub

ISBN: 1592539475

Category: Art

Page: 64

View: 2938

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Who doesn't love to color? As an adult, now that you can stay in the lines, you only need to think about what color to use! Rockport Publishers presents a series of grown-up coloring books for art and design lovers. Just Add Color: Mid-Century Modern Mania includes 30 original designs from artist and illustrator Jenn Ski. Each book contains 64 perforated pages to make it easy to share, frame and hang your artwork. You'll be inspired by the sumptuous artwork in this book, and the use of color is endless. Relax, enjoy your creativity and Just Add Color.
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Mid-Century Modern Graphic Design

Author: Theo Inglis

Publisher: Batsford

ISBN: 9781849944823

Category:

Page: 240

View: 670

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Encompassing everything from magazine covers and posters to advertising and typography, this stunning volume is essential for fans of mid-century modern design. It follows the development of the hugely popular style, with its eye-popping palettes, experimental type, and kinetic images. Hundreds of color illustrations showcase work by international and influential artists-- including classic Saul Bass film posters, Alex Steinweiss record sleeves, and Lucienne Day textile prints.
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California Design, 1930--1965

"Living in a Modern Way"

Author: Wendy Kaplan

Publisher: MIT Press

ISBN: 0262298090

Category: Design

Page: 360

View: 4243

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In 1951, designer Greta Magnusson Grossman observed that California design was "not a superimposed style, but an answer to present conditions....It has developed out of our own preferences for living in a modern way." California design influenced the material culture of the entire country, in everything from architecture to fashion. This generously illustrated book, which accompanies a major exhibition at the Los Angeles County Museum of Art, is the first comprehensive examination of California's mid-century modern design. It begins by tracing the origins of a distinctively California modernism in the 1930s by such European émigrés as Richard Neutra, Rudolph Schindler, and Kem Weber; it finds other specific design influences and innovations in solid-color commercial ceramics, inspirations from Mexico and Asia, new schools for design training, new concepts about leisure, and the conversion of wartime technologies to peacetime use (exemplified by Charles and Ray Eames's plywood and fiberglass furniture).The heart of California Design is the modern California home, famously characterized by open plans conducive to outdoor living. The layouts of modernist homes by Pierre Koenig, Craig Ellwood, and Raphael Soriano, for example, were intended to blur the distinction between indoors and out. Homes were furnished with products from Heath Ceramics, Van Keppel-Green, and Architectural Pottery as well as other, previously unheralded companies and designers. Many objects were designed to be multifunctional: pool and patio furniture that was equally suitable indoors, lighting that was both task and ambient, bookshelves that served as room dividers, and bathing suits that would turn into ensembles appropriate for indoor entertainment.California Design includes 350 images, most in color, of furniture, ceramics, metalwork, architecture, graphic and industrial design, film, textiles, and fashion, and ten incisive essays that trace the rise of the California design aesthetic.
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A Century of Graphic Design

Author: Jeremy Aynsley

Publisher: Barrons Educational Series Incorporated

ISBN: N.A

Category: Design

Page: 256

View: 2314

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The twentieth century was a landmark era in graphic design, the art that combines words with graphic images on posters, book and magazine covers, record jackets, billboards, and other print advertising and publicity media. This visually magnificent and factually informative volume tells the story of graphic design, then gives separate illustrated thumbnail biographies of more than 100 of the most influential and internationally known designers of the past 100 years. From the century's early decades we find artists' profiles and reproductions from the studios of Peter Behrens, Alexander Rodchenko, the Bauhaus, Laszlo Moholy-Nagy, a sampling of Art Deco, and much more. Examples of Mid-Century Modern include Lester Beall, Yusaku Kamekura, and jazz record covers from various sources. The Pop and Alternative Art eras gave us psychedelic graphics, militant socialist posters from Cuba, and the dramatic typographic designs of Herb Lubalin. Design in the Digital Era has included work by David Carson, Javier Mariscal, Eiko Ishioka, and many others. All illustrations are perfectly reproduced on high quality paper. The text was written by Jeremy Aynsley, an internationally recognized authority in the art of graphic design. Approximately 450 brilliant full-color photos and illustrations.
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Handmade Modern

Mid-Century Inspired Projects for Your Home

Author: Todd Oldham

Publisher: Harper Collins

ISBN: 0060591250

Category: House & Home

Page: 224

View: 8516

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Seventy–two step–by–step projects for modern do–it–yourself home and office design, by world–renowned designer Todd Oldham. Love the look of mid–century, modern, retro design, but don't feel like dropping two weeks' pay on an Eames chair? Todd Oldham shares his passion for mid–century modern homes with over 72 do–it–yourself projects for anyone who loves crafts and longs to add character to every corner of their home. Each project is charted through step–by–step photos and instructions until the fabulously mod end. Other projects include home–computer face–lifts, Xerox wallpaper, aluminium lighting fixtures, and cosy shoe–storage systems. In additional to Todd's brilliantly engineered projects, the book comes complete with a tutorial on modern home design in the form of sidebars and short essays throughout –everything from that now–famous Eames chair to the case–study houses of the 1950s. Handmade Modern promises to revolutionise the way the reader looks at his or her own home and capacity to beautify a space. Chic, accessible, and fun, this is the achievable new look of modern home design.
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