The Magazines Handbook

Author: Jenny McKay

Publisher: Routledge

ISBN: 1136500138

Category: Language Arts & Disciplines

Page: 360

View: 6662

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The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist. Jenny McKay draws examples from a broad range of publications to explore key jobs in the industry, covering everyone from the sub editor to the fashion assistant, as well as analysing the many skills involved in magazine journalism, including commissioning, researching, interviewing, and production. Updated specialist chapters discuss the growth and development of electronic publishing and online journalism, new directions in magazine design, photography and picture editing, and the most up to date legal frameworks in which magazine journalists must operate. The Magazines Handbook includes: • Interviews with magazine journalists, editors, and publishers • Advice on starting out and freelancing in the magazine industry • An analysis of ‘new journalism’ and reportage • A glossary of key terms and specialist concepts • Information on contacts, courses and professional training.
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The Routledge Handbook of Magazine Research

The Future of the Magazine Form

Author: David Abrahamson,Marcia R. Prior-Miller

Publisher: Routledge

ISBN: 1317524535

Category: Language Arts & Disciplines

Page: 650

View: 7353

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Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
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The Magazine Writer's Handbook

Author: Franklynn Peterson,Judi Kesselman-Turkel

Publisher: Univ of Wisconsin Press

ISBN: 9780299214937

Category: Reference

Page: 280

View: 9235

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An expanded and updated revision of the already comprehensive first edition, The Magazine Writer’sHandbook offers insightful strategies addressing virtually every aspect of writing a magazine article for publication. Designed to be useful for both experienced magazine writers and those seeking to break into the magazine-writing industry, this handbook provides an exhaustive step-by-step approach taking the reader through every stage of the publication process. From targeting the right publication to constructing a professional article, and from dealing with legal considerations to working with editors, the revised edition of The Magazine Writer’s Handbook will be an indispensable addition to any writer’s desk. Extensively published in popular trade magazines, the authors dispense their knowledge in this handbook to help writers of all levels see their work published.
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Magazine Editing

Author: John Morrish

Publisher: Psychology Press

ISBN: 0415136725

Category: Journalism

Page: 275

View: 4426

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This text examines and explains the job of the magazine editor in both its journalistic and managerial aspects. Written by an experienced journalist and former editor, it draws upon the experiences of a number of magazine professionals who were interviewed for this book. Approaching the editorial role from a practical perspective, this book provides advice on such areas as: becoming an editor; working with publishers; creating a successful editorial strategy; managing the editorial team; design and production issues; drawing up an editorial budget; the legal framework; new technology and on-line publishing. John Morrish's book should serve as both an introduction to aspiring or newly-appointed editors and also as a source of information to those who have more experience. It will be of use to those working on a range of publications including consumer and trade titles, weeklies and monthlies, advertising and circulation-driven titles.
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Media Selling

Television, Print, Internet, Radio

Author: Charles Warner

Publisher: John Wiley & Sons

ISBN: 1444359274

Category: Business & Economics

Page: 616

View: 4876

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This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
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The New Media Handbook

Author: Andrew Dewdney,Peter Ride

Publisher: Taylor & Francis

ISBN: N.A

Category: Language Arts & Disciplines

Page: 329

View: 3837

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The new edition of The Digital Media Handbook presents an essential guide to the historical and theoretical development of digital media, emphasising cultural continuity alongside technological change, and highlighting the emergence of new forms of communication in contemporary networked culture. Andrew Dewdney and Peter Ride present detailed critical commentary and descriptive historical accounts, as well as a series of interviews from a range of digital media practitioners, including producers, developers, curators and artists. The Digital Media Handbook highlights key concerns of today's practitioners, analysing how they develop projects, interact and solve problems within the context of networked communication. The Digital Media Handbook includes: Essays on the history and theory of digital media Essays on contemporary issues and debates Interviews with digital media professionals A glossary of technical acronyms and key terms.
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The Handbook of Magazine Studies

Author: Miglena Sternadori

Publisher: John Wiley & Sons

ISBN: 111915152X

Category: Social Science

Page: 496

View: 4736

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A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.
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Magazine-Made America

The Cultural Transformation of the Postwar Periodical

Author: David Abrahamson

Publisher: Hampton Press (NJ)

ISBN: N.A

Category: Antiques & Collectibles

Page: 116

View: 3427

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Consumer Culture and the Media

Magazines in the Public Eye

Author: M. Iqani

Publisher: Springer

ISBN: 1137272139

Category: Social Science

Page: 190

View: 3485

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How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.
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