The Librarian's Nitty-Gritty Guide to Content Marketing

Author: Laura Solomon

Publisher: American Library Association

ISBN: 0838914357

Category: Language Arts & Disciplines

Page: 128

View: 2560

DOWNLOAD NOW »

Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Release

The Librarian's Nitty-Gritty Guide to Social Media

Author: Laura Solomon

Publisher: American Library Association

ISBN: 0838911609

Category: Computers

Page: 224

View: 4954

DOWNLOAD NOW »

The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling Addresses the fine points of Facebook, comparing the various types of profiles and accounts Guides readers in the basics of crafting eye-catching status updates, and other social media best practices Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.
Release

The ABCs of ERM: Demystifying Electronic Resource Management for Public and Academic Librarians

Author: Jessica Zellers,Tina M. Adams,Katherine Hill

Publisher: ABC-CLIO

ISBN: 1440855811

Category: Language Arts & Disciplines

Page: 244

View: 7963

DOWNLOAD NOW »

The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book. • Helps librarians grapple with areas with which they may not be familiar through clear, workable explanations • Serves as an at-a-glance reference for quick answers to questions about electronic resources • Engages readers and provides practitioners a good overview of the topic and references for further reading
Release

Reference and Information Services: An Introduction, 6th Edition

Author: Melissa A. Wong,Laura Saunders

Publisher: ABC-CLIO

ISBN: 1440868840

Category: Language Arts & Disciplines

Page: 748

View: 4744

DOWNLOAD NOW »

This revised and updated sixth edition of Reference and Information Services continues the book's rich tradition, covering all phases of reference and information services with less emphasis on print and more emphasis on strategies and scenarios. Reference and Information Services is the go-to textbook for MSLIS and i-School courses on reference services and related topics. It is also a helpful handbook for practitioners. Authors include LIS faculty and professionals who have relevant degrees in their areas and who have published extensively on their topics. The first half of the book provides an overview of reference services and techniques for service provision, including the reference interview, ethics, instruction, evaluation and assessment, and services to diverse populations including children. This part of the book establishes a foundation of knowledge on reference service and frames each topic with ethical and social justice perspectives. The second part of the book offers an overview of the information life cycle and dissemination of information, followed by an in-depth examination of information sources by type-including dictionaries, encyclopedias, indexes, and abstracts-as well as by broad subject areas including government, statistics and data, health, and legal information. This second part introduces the tools and resources that reference professionals use to provide the services described in the first half of the text. Reference and Information Services is a recognized textbook for information retrieval courses and updates the previous edition Editors and contributors are experts in the field Activity boxes engage readers and invite them to reflect on what they are learning and practice skills through real-life exercises Conscious integration of critical theory and social justice perspectives offers critical reflection on the standards and practices of the field and encourages readers to consider alternate perspectives
Release

3D Printing in Medical Libraries

A Crash Course in Supporting Innovation in Health Care

Author: Jennifer Herron

Publisher: Rowman & Littlefield

ISBN: 1538118807

Category: Language Arts & Disciplines

Page: 194

View: 3125

DOWNLOAD NOW »

This book provides librarians interested in starting a 3D printing service with an overview of 3D printing in medical libraries. It will appeal to those looking to start a 3D printing service or understand the 3D printing space as it relates to medical education, practice, and research.
Release

Simply Strategy

The Shortest Route to the Best Strategy

Author: Richard Koch,Peter Nieuwenhuizen

Publisher: Pearson Education

ISBN: 9780273708780

Category: Business & Economics

Page: 213

View: 9115

DOWNLOAD NOW »

At last! Plain, intuitive business know-how for day-to-day managers of business units that yields a practical strategy to deliver straight to the bottom line, now.
Release

The Nonprofit Marketing Guide

High-Impact, Low-Cost Ways to Build Support for Your Good Cause

Author: Kivi Leroux Miller

Publisher: John Wiley & Sons

ISBN: 9780470539651

Category: Business & Economics

Page: 256

View: 9977

DOWNLOAD NOW »

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Release