The Librarian's Nitty-Gritty Guide to Content Marketing

Author: Laura Solomon

Publisher: American Library Association

ISBN: 0838914365

Category: Language Arts & Disciplines

Page: 128

View: 2719

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What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing;explores methods of audience assessment;demonstrates how to optimize content for sharing;explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;describes meaningful metrics for the library context;points out 5 common mistakes and how to avoid them;provides a template for creating personas; andincludes first-hand accounts from library marketers.Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
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The Librarian's Nitty-Gritty Guide to Social Media

Author: Laura Solomon

Publisher: American Library Association

ISBN: 0838911609

Category: Computers

Page: 224

View: 8147

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The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling Addresses the fine points of Facebook, comparing the various types of profiles and accounts Guides readers in the basics of crafting eye-catching status updates, and other social media best practices Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.
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The ABCs of ERM: Demystifying Electronic Resource Management for Public and Academic Librarians

Author: Jessica Zellers,Tina M. Adams,Katherine Hill

Publisher: ABC-CLIO

ISBN: 1440855811

Category: Language Arts & Disciplines

Page: 244

View: 4121

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The ever-shifting landscape of electronic resources challenges even the most tech-savvy information professionals. Now, however, you can surmount those challenges, with the solid backing offered in this practical book. • Helps librarians grapple with areas with which they may not be familiar through clear, workable explanations • Serves as an at-a-glance reference for quick answers to questions about electronic resources • Engages readers and provides practitioners a good overview of the topic and references for further reading
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Video Marketing for Libraries

A Practical Guide for Librarians

Author: Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci

Publisher: Rowman & Littlefield

ISBN: 1442269502

Category: Language Arts & Disciplines

Page: 194

View: 7933

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Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
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3D Printing in Medical Libraries

A Crash Course in Supporting Innovation in Health Care

Author: Jennifer Herron

Publisher: Rowman & Littlefield

ISBN: 1538118807

Category: Language Arts & Disciplines

Page: 194

View: 3878

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This book provides librarians interested in starting a 3D printing service with an overview of 3D printing in medical libraries. It will appeal to those looking to start a 3D printing service or understand the 3D printing space as it relates to medical education, practice, and research.
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The Magazine for Database Professionals

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Database searching

Page: N.A

View: 5809

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