The Language of Graphic Design Revised and Updated

An illustrated handbook for understanding fundamental design principles

Author: Richard Poulin

Publisher: Rockport Publishers

ISBN: 1631596179

Category: Design

Page: 296

View: 2049

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The Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively. To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.
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The Language of Graphic Design

An Illustrated Handbook for Understanding Fundamental Design Principles

Author: Richard Poulin

Publisher: Rockport Pub

ISBN: 1592538258

Category: Design

Page: 288

View: 7342

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'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.
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Graphic Design: The New Basics

Second Edition, Revised and Expanded

Author: Ellen Lupton,Jennifer Cole Phillips

Publisher: Chronicle Books

ISBN: 1616894555

Category: Design

Page: 264

View: 1639

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Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
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Typography Essentials Revised and Updated

100 Design Principles for Working with Type

Author: Ina Saltz

Publisher: Rockport Publishers

ISBN: 1631596489

Category: Design

Page: 208

View: 4590

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Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.
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Color Design Workbook: New, Revised Edition

A Real World Guide to Using Color in Graphic Design

Author: Sean Adams

Publisher: Rockport Publishers

ISBN: 1631594109

Category: Design

Page: 240

View: 9013

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From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!
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Layout Workbook: Revised and Updated

A real-world guide to building pages in graphic design

Author: Dennis Puhalla,Kristin Cullen

Publisher: Rockport Publishers

ISBN: 1631594982

Category: Design

Page: 240

View: 1152

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Layout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In the original, 2005 edition, author Kristin Cullen tackled the often perplexing job of nailing down a layout that works. In the new edition, with a new cover and new look, Dennis Puhalla (author of Rockport's Design Elements: Form and Space) will refresh and update the text, case studies, and imagery. More than a collection of great examples of layout, this book is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process. In Layout Workbook, the subject is approached with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organization, The Interaction of Visual Elements, Typography, and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content.
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The Fundamentals of Typography

Second Edition

Author: Gavin Ambrose,Paul Harris

Publisher: A&C Black

ISBN: 294041176X

Category: Design

Page: 200

View: 6938

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Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
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Kitchen and Bath Design Principles

Elements, Form, Styles

Author: Nancy Wolford,Ellen Cheever,NKBA (National Kitchen and Bath Association)

Publisher: John Wiley & Sons

ISBN: 1118715683

Category: Architecture

Page: 240

View: 2657

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The industry standard, full-color guide to practical kitchen and bath design Kitchen and Bath Design Principles is The National Kitchen and Bath Association's complete guide to uniting function and style in these important rooms. This full-color guide is heavily illustrated, with a revised layout and graphic design that presents information more clearly for visual learners. The updated second edition has been expanded to adhere more closely to the standards of interior design, including new information on unity, proportion, scale, and variety, plus a new glossary to clarify unfamiliar terms. Stylistic themes remain a major component, with emphasis on the architecture, furniture, styles, and fashions of each era, and all technical and aesthetic information is presented in clear, concise language. The companion website features a teacher's guide and image bank that facilitate use in the classroom, providing additional examples of design principles in action. The National Kitchen and Bath Association established the standard guidelines for safe and effective kitchen and bath design, and this book is the complete guide to incorporating code and aesthetics from the very beginning. Function is just as important as style in these rooms, so Kitchen and Bath Design Principles teaches readers to: Apply the elements and principles of design to real-life situations Discover how best to apply the tools of design in daily business practice Explore the global and cultural influences reflected in popular stylistic themes Translate the aesthetics of an era into a workable theme for a kitchen or bath To best serve clients, designers must learn to meet all codes, regulations, and expectations with a balance of substance and style. Kitchen and Bath Design Principles is the industry standard reference, from the industry-leading provider of kitchen and bath design education.
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Geometry of Design

Studies in Proportion and Composition

Author: Kimberly Elam

Publisher: Princeton Architectural Press

ISBN: 9781568982496

Category: Design

Page: 107

View: 8705

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This work takes a close look at a broad range of 20th-century examples of design, architecture and illustration, revealing underlying geometric structures in their compositions.
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Modern Typography

An Essay in Critical History

Author: Robin Kinross

Publisher: Hyphen Press

ISBN: N.A

Category: Design

Page: 224

View: 9819

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Modern Typography, 2nd Edition is a completely updated and revised edition of Robin Kinross's classic survey of European and North American typography since 1700, first published in 1992. In addition to numerous new illustrations and revised text, Modern Typography has been re-scaled to a new, convenient pocket format. Kinross's overview breaks ground by focusing on the history of typography as an intricate web of social, technical, and material processes, rather than a parade of typeface styles. Eye magazine calls Modern Typography the book that tells "how modern typography got to be the way it is." Together, Kinross's clear, concise writing combined with his extensive knowledge of the history of typography create a gold standard for how design history ought to be written.
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