The Language of Advertising

Written Texts

Author: Angela Goddard

Publisher: Psychology Press

ISBN: 9780415278034

Category: Business & Economics

Page: 131

View: 9089

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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
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The Language of Advertising

Written Texts

Author: Angela Goddard

Publisher: Routledge

ISBN: 9781138127975

Category:

Page: 144

View: 4460

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The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: * a range of new advertisements, from Orange to Young Person's Railcard * new material on internet advertising and its influence on paper texts * new material on advertising designed to be seen 'on the move' * new activities to support student-directed study * updated Further Reading sections and a list of URLs for students to visit.
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The Language of Work

Author: Almut Koester

Publisher: Psychology Press

ISBN: 9780415307291

Category: Language Arts & Disciplines

Page: 124

View: 2294

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The Language of Work examines language use in business and the workplace, representations of work and how people in business interact. Includes many real-world examples and a section on entering the world of work.
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Working with Texts

A Core Introduction to Language Analysis

Author: Maggie Bowring,Ronald Carter,Angela Goddard,Danuta Reah,Keith Sanger

Publisher: Routledge

ISBN: 1134758286

Category: Language Arts & Disciplines

Page: 352

View: 9343

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Working with Texts: A Core Book for Language Analysis provides a basic foundation for understanding aspects of English language crucial in the analysis of text. The major topics covered include writing, the sound system of spoken English, words, sentence grammar and discourse construction. The wide range of texts examined include literary extracts from prose fiction (Jeanette Winterson, Anne Tyler), poetry (D. H. Lawrence, Margaret Atwood), drama (John Godber) and graphic novels (Neil Gaiman), but also a huge diversity of texts from contemporary media: newspaper articles, advertisements (Gap, Kelloggs), political speeches and original authentic materials (children's writing, signs, everyday conversation). Student-friendly features include: * Activities showing how language works in texts and their contexts * Commentaries which follow each activity, highlighting main points of language use * Wide coverage of different genres: literary texts, notes, memos, signs, advertisements, leaflets, speeches, conversation * Suggestions for further reading and additional self-study exercises * Key words highlighted and a full index of terms Ideal for introductory courses to English Language and Literature and Linguistics. Also of interest to students of media and communication studies.
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Perceptions of Retailing in Early Modern England

Author: Nancy C. Cox,Karin Dannehl

Publisher: Ashgate Publishing, Ltd.

ISBN: 9780754637714

Category: History

Page: 214

View: 7390

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Whilst there has been much recent scholarly work on retailing during the early-modern period, much less is known about how people at the time perceived retailing. Centred around the general theme of perceptions, this book addresses this gap in our knowledge, looking at a different aspect of consumption.This book will prove essential reading for anyone interested in British social and economic history in the early modern period and among those interested with the history of retailing and of consumption. Although first and foremost a book written by historians for historians, it nevertheless borrows concepts and approaches from various disciplines concerned with theories of consumption, material culture, and representational art.
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Language, Gender and Ideology

Constructions of Femininity for Marriage

Author: Saumya Sharma

Publisher: Taylor & Francis

ISBN: 0429960379

Category: Language Arts & Disciplines

Page: 216

View: 7963

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This book explores multiple facets of femininity for marriage in India. Using language as an entry point, it looks at how and why media representations of gender identities are constructed the way they are. It works with a unique synthesis of second-wave feminist discourse and empirical linguistic research to look at how the social institution of marriage becomes the site of interaction between language, ideology, psyche and culture. This volume also brings together the personal histories and views of women who discuss how media, modernity and social norms shape their ideas about marriage and selfhood. Deconstructing perceptions of femininity in contemporary India, the book will be of great interest to scholars and researchers of sociology, gender studies, linguistics, media and cultural studies and psychoanalysis.
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How to Analyse Texts

A toolkit for students of English

Author: Ronald Carter,Angela Goddard

Publisher: Routledge

ISBN: 1317405528

Category: Language Arts & Disciplines

Page: 249

View: 3369

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How to Analyse Texts is the essential introductory textbook and toolkit for language analysis. This book shows the reader how to undertake detailed, language-focussed, contextually sensitive analyses of a wide range of texts – spoken, written and multimodal. The book constitutes a flexible resource which can be used in different ways across a range of courses and at different levels. This textbook includes: three parts covering research and study skills, language structure and use, and how texts operate in sociocultural contexts a wide range of international real-life texts, including items from South China Morning Post, art’otel Berlin and Metro Sweden, which cover digital and print media, advertising, recipes and much more objectives and skill review for each section, activities, commentaries, suggestions for independent assignments, and an analysis checklist for students to follow a combined glossary and index and a comprehensive further reading section a companion website at www.routledge.com/cw/goddard with further links and exercises for students. Written by two experienced teachers of English Language, How to Analyse Texts is key reading for all students of English language and linguistics.
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A New Glimpse of Day One

Intertextuality, History of Interpretation, and Genesis 1.1-5

Author: Samuel D. Giere

Publisher: Walter de Gruyter

ISBN: 311022433X

Category: Religion

Page: 359

View: 8022

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With Day One, Genesis 1.1 5, as a focus and informed by the understanding that all texts are intertexts, S. D. Giere shapes and employs a method that harnesses the idea of intertextuality for the purpose of exploring the history of interpretation of a biblical text. With a unique compilation of intertexts of Gen 1.1-5, the work explores the intertexual reach of Day One in Hebrew and Greek texts up to c. 200 CE. What emerges is a glimpse of the intertextuality of Day One that provides insight into the complexity of the intertextuality of a biblical text and the relationship of intertextuality and interpretation. "
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The Language of Newspapers

Author: Danuta Reah

Publisher: Psychology Press

ISBN: 9780415278041

Category: Language Arts & Disciplines

Page: 126

View: 6112

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This text explores the ways in which the press portrays current events. From the ideological bias of the press to the role of headlines in newspaper articles and ways in which newspapers relate to their audience, the book provides a comprehensive analysis of newspaper language.
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Language Change

Author: Adrian Beard

Publisher: Psychology Press

ISBN: 9780415320559

Category: Language Arts & Disciplines

Page: 114

View: 9733

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Language Change, examines the way external factors have influenced and are influencing language change, focusing on how changing social contexts are reflected in language use.
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