The Language of Advertising

Written Texts

Author: Angela Goddard

Publisher: Psychology Press

ISBN: 9780415278034

Category: Business & Economics

Page: 131

View: 5671

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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
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Perceptions of Retailing in Early Modern England

Author: Nancy C. Cox,Karin Dannehl

Publisher: Ashgate Publishing, Ltd.

ISBN: 9780754637714

Category: History

Page: 214

View: 7560

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Whilst there has been much recent scholarly work on retailing during the early-modern period, much less is known about how people at the time perceived retailing. Centred around the general theme of perceptions, this book addresses this gap in our knowledge, looking at a different aspect of consumption.This book will prove essential reading for anyone interested in British social and economic history in the early modern period and among those interested with the history of retailing and of consumption. Although first and foremost a book written by historians for historians, it nevertheless borrows concepts and approaches from various disciplines concerned with theories of consumption, material culture, and representational art.
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How to Analyse Texts

A toolkit for students of English

Author: Ronald Carter,Angela Goddard

Publisher: Routledge

ISBN: 1317405536

Category: Language Arts & Disciplines

Page: 249

View: 6946

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How to Analyse Texts is the essential introductory textbook and toolkit for language analysis. This book shows the reader how to undertake detailed, language-focussed, contextually sensitive analyses of a wide range of texts – spoken, written and multimodal. The book constitutes a flexible resource which can be used in different ways across a range of courses and at different levels. This textbook includes: three parts covering research and study skills, language structure and use, and how texts operate in sociocultural contexts a wide range of international real-life texts, including items from South China Morning Post, art’otel Berlin and Metro Sweden, which cover digital and print media, advertising, recipes and much more objectives and skill review for each section, activities, commentaries, suggestions for independent assignments, and an analysis checklist for students to follow a combined glossary and index and a comprehensive further reading section a companion website at www.routledge.com/cw/goddard with further links and exercises for students. Written by two experienced teachers of English Language, How to Analyse Texts is key reading for all students of English language and linguistics.
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Language, Gender and Ideology

Constructions of Femininity for Marriage

Author: Saumya Sharma

Publisher: Taylor & Francis

ISBN: 0429960379

Category: Language Arts & Disciplines

Page: 216

View: 5277

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This book explores multiple facets of femininity for marriage in India. Using language as an entry point, it looks at how and why media representations of gender identities are constructed the way they are. It works with a unique synthesis of second-wave feminist discourse and empirical linguistic research to look at how the social institution of marriage becomes the site of interaction between language, ideology, psyche and culture. This volume also brings together the personal histories and views of women who discuss how media, modernity and social norms shape their ideas about marriage and selfhood. Deconstructing perceptions of femininity in contemporary India, the book will be of great interest to scholars and researchers of sociology, gender studies, linguistics, media and cultural studies and psychoanalysis.
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The Language of Work

Author: Almut Koester

Publisher: Psychology Press

ISBN: 9780415307291

Category: Language Arts & Disciplines

Page: 124

View: 4522

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The Language of Work examines language use in business and the workplace, representations of work and how people in business interact. Includes many real-world examples and a section on entering the world of work.
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Working with Texts

A Core Introduction to Language Analysis

Author: Maggie Bowring,Ronald Carter,Angela Goddard,Danuta Reah,Keith Sanger

Publisher: Routledge

ISBN: 1134758286

Category: Language Arts & Disciplines

Page: 352

View: 4572

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Working with Texts: A Core Book for Language Analysis provides a basic foundation for understanding aspects of English language crucial in the analysis of text. The major topics covered include writing, the sound system of spoken English, words, sentence grammar and discourse construction. The wide range of texts examined include literary extracts from prose fiction (Jeanette Winterson, Anne Tyler), poetry (D. H. Lawrence, Margaret Atwood), drama (John Godber) and graphic novels (Neil Gaiman), but also a huge diversity of texts from contemporary media: newspaper articles, advertisements (Gap, Kelloggs), political speeches and original authentic materials (children's writing, signs, everyday conversation). Student-friendly features include: * Activities showing how language works in texts and their contexts * Commentaries which follow each activity, highlighting main points of language use * Wide coverage of different genres: literary texts, notes, memos, signs, advertisements, leaflets, speeches, conversation * Suggestions for further reading and additional self-study exercises * Key words highlighted and a full index of terms Ideal for introductory courses to English Language and Literature and Linguistics. Also of interest to students of media and communication studies.
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Language

Author: George Melville Bolling,Bernard Bloch

Publisher: N.A

ISBN: N.A

Category: Sociolinguistics

Page: N.A

View: 4096

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The Language of Sport

Author: Adrian Beard

Publisher: Psychology Press

ISBN: 9780415169110

Category: Language Arts & Disciplines

Page: 117

View: 6411

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Looks at sport in its wider social context. Examines the way sport sells itself as an agent of social cohesion and is used to sell products. Explores how sporting texts construct ideas about gender and national identity. Uses examples from events as diverse as Wimbledon tennis, Euro '96 and the World Athletics Championships.
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Language Change

Author: Adrian Beard

Publisher: Psychology Press

ISBN: 9780415320559

Category: Language Arts & Disciplines

Page: 114

View: 3752

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The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. Language Change: examines the way external factors have influenced and are influencing language change, focusing on how changing social contexts are reflected in language use explores the attitudes, values and assumptions that shape the way we use language looks at how language change operates within different genres, such as problem pages, sports reports and recipes provides lively examples from everyday communication, including letters, emails, postcards and text messages includes a unit on how new words are formed and features a full glossary.
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The Language of Newspapers

Author: Danuta Reah

Publisher: Psychology Press

ISBN: 9780415278041

Category: Language Arts & Disciplines

Page: 126

View: 6614

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This text explores the ways in which the press portrays current events. From the ideological bias of the press to the role of headlines in newspaper articles and ways in which newspapers relate to their audience, the book provides a comprehensive analysis of newspaper language.
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