The Imagination Challenge

Strategic Foresight and Innovation in the Global Economy

Author: Alexander Manu

Publisher: New Riders

ISBN: 9780132705042

Category: Computers

Page: 272

View: 5200

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Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the interest of efficient and predictable productivity, institutions such as schools and businesses routinely hinder those impulses. The most innovative products and services, author Alexander Manu argues, arise out of the behaviors of play--the ability to imagine, without limits, the question "What if…?" Manu's engaging and inspiring book offers companies a wealth of practical advice and tactics to unleash their full creative potential and break ahead of the crowd. Manu's provocative, insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world scenarios and conversations with leading innovators such as MIT's Mitchel Resnick. Readers will learn strategies to: Open their companies' eyes to unseen opportunities Spark the imagination and trigger the potential of product innovation teams Turn inspired ideas into successful products and services. Imagination Challenge is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA.
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Multinational Strategic Foresight of Environmental Trends in the Automobile Industry Using Internal Resources

Author: Natalie Wippel

Publisher: LIT Verlag Münster

ISBN: 3643905408

Category: Business & Economics

Page: 341

View: 2296

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This book provides an overview of the basics of strategic foresight, the differences multinational enterprises (MNEs) have to deal with while working in an international context and an understanding of the interrelation of strategic foresight and environmental trends.The results of the study indicate that it is advantageous for MNEs to use their intrnal resources worldwide for strategic foresight during the first three phases of the strategic foresight process (SFP); but they have to be aware of possible barriers.
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Disruptive Business

Desire, Innovation and the Re-design of Business

Author: Alexander Manu

Publisher: CRC Press

ISBN: 1317149475

Category: Business & Economics

Page: 202

View: 6580

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Disruptive Business is a provocative and insightful redefinition of innovation as an outcome of human behaviour, a dynamic in constant change requiring the shaping of new responses in business and the economy. Alexander Manu believes that organizations must treat innovation not as a process to be managed but as an outcome that changes people's lives. In Disruptive Business he explains how innovation is the moment when human behaviour is changed by a particular invention, discovery or event. This position challenges the current understanding of innovation, as well as the current ecology in which innovation operates in organizations: its management, methods, tools, language, focus and metrics. The challenge extends to some of the labels currently applied to innovation typologies, such as 'disruptive innovation', seen today as addressing purely the technological side of an invention, rather than the more complex motivational and behavioural side. Alexander Manu considers that a disruption is not manifest in the moment a new technology is introduced. The disruption is the human being and manifest only when human motivation embraces the technology and uses it to modify and improve everyday life. Our acceptance and appropriation of new technologies creates the business disruption. Manu makes the case that successful innovation outcomes are answers to conscious or subconscious goals residing in human motivation, and motivation starts in desire. This position is consistent with the history of innovations that have changed, improved and reshaped human life, and also consistent with their roots and ethos. Humans are a 'perpetually wanting animal', bound to desire, to seek media for a better self and to need innovation. In this dynamic, innovation is the constant and business is the variable. The role of business is to create the tools, objects and services through which people can manifest what they want and who they are. The book provides a new perspective of current behavioural disruptions which are relevant to the continuity of business, as well as a set of practical methodologies for business design, aimed at creating innovation outcomes of value to users.
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The Biologist's Imagination

Innovation in the Biosciences

Author: William Hoffman,Leo Furcht

Publisher: Oxford University Press

ISBN: 0199361320

Category: Science

Page: 296

View: 2913

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Scholars and policymakers alike agree that innovation in the biosciences is key to future growth. The field continues to shift and expand, and it is certainly changing the way people live their lives in a variety of ways. With a large share of federal research dollars devoted to the biosciences, the field is just beginning to live up to its billing as a source of innovation, economic productivity and growth. Vast untapped potential to imagine and innovate exists in the biosciences given new tools now widely available. In The Biologist's Imagination, William Hoffman and Leo Furcht examine the history of innovation in the biosciences, tracing technological innovation from the late eighteenth century to the present and placing special emphasis on how and where technology evolves. Place is often key to innovation, from the early industrial age to the rise of the biotechnology industry in the second half of the twentieth century. The book uses the distinct history of bioinnovation to discuss current trends as they relate to medicine, agriculture, energy, industry, ecosystems, and climate. Fast-moving research fields like genomics, synthetic biology, stem cell research, neuroscience, bioautomation and bioprinting are accelerating these trends. Hoffman and Furcht argue that our system of bioscience innovation is itself in need of innovation. It needs to adapt to the massive changes brought about by converging technologies and the globalization of higher education, workforce skills, and entrepreneurship. The Biologist's Imagination is both a review of past models for bioscience innovation and a forward-looking, original argument for what future models should take into account.
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The Future of Innovation

Author: Bettina Von Stamm,Anna Trifilova

Publisher: Gower Publishing, Ltd.

ISBN: 9780566092138

Category: Business & Economics

Page: 502

View: 8636

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Bettina von Stamm and Anna Trifilova have gathered together the thoughts and ideas of over 200 of the most creative innovators from business, professional practice and academia from nearly 60 countries. The contributors look at innovation from almost every angle. Their statements offer an unparalleled view of innovation and provide a depth of insight that is extraordinary. The editors' reflection on each statement and on the sections within the book, provide useful links between themes and reinforce the relationships between many of the ideas. Anyone interested in innovation (student, researcher or practitioner) will benefit from this global thought collection. The contributors' multiple perspectives, models, practical examples and stories provide a sense of innovation that no single writer could ever capture.
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Learning from the Future

Competitive Foresight Scenarios

Author: R. Randall

Publisher: John Wiley & Sons

ISBN: 9780471303527

Category: Business & Economics

Page: 446

View: 7992

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"Scenarios are now a part of every successful manager's toolkit. This book is the first comprehensive guide to the latest developments in scenario thinking written by today's leading practitioners in the field." -Napier Collyns, a pioneer of scenario planning at Dutch/Shell now Managing Director, Gloal Business Network (GBN) "In twenty years of helping companies create and plan for their futures, I have never come across a book that dealt with the use of scenario-based planning as comprehensively as this one." -David Kelley CEO, IDEO Product Development the creators of the Apple Mouse "This book is the greatest reference today on scenario planning-the preeminent tool for those who believe that the future belongs to those with the imagination to create it. The combination of scenario planning and strategy formulation can be a wondrous right brain process that galvanizes teams with a compelling vision and common purpose." -David E. Schnedler Director, Corporate Planning Sun Microsystems, Inc. "Organizations must create intellectual and organizational tension around distinctly different views of the future. Learning from the Future demonstrates why scenarios are ideally suited to generate such tension and how to use scenario learning as a steppingstone to superior strategies." -Richard Pascale, Associate Fellow of Oxford University and author of Managing on the Edge: How the Smartest Companies Use Conflict to Stay Ahead "An invaluable guide to the mind-stretching benefits of scenarios that are fully embedded in the strategic thinking process. It should be required reading for any management team embarking on scenario development so they can realize the benefits and evade the pitfalls." -George Day, Geoffrey T. Boisi Professor and Director of the Huntsman Center for Global Competition and Innovation Wharton School, University of Pennsylvania
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Behavior Space

Play, Pleasure and Discovery as a Model for Business Value

Author: Alexander Manu

Publisher: Routledge

ISBN: 1317175638

Category: Business & Economics

Page: 256

View: 9375

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Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behaviour space footprint, represents the potential value a product or service offers; the greater the value potential, the greater the monetization potential. Alexander Manu illustrates how these new concepts are transforming design and product development so that the process changes from a static and product-centred approach to one that is entirely centred on the user and their behaviours that emerge as they interact with what they have bought. He provides a new language to describe the way in which the physical, intellectual and emotional features of products and services achieve a relationship between the user and the brand. And he explains the concept of Play Value, which underpins the attraction for customers and depends on compelling experiences that are challenging, rewarding and absorbing; that never frustrate and that encourage repeated use. Designers and brand managers seeking to understand and exploit commercially the fundamental changes in consumers that are driven by technology, experience and social interaction will find Behavior Space a wonderful place to start.
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Marketing Genius

Author: Peter Fisk

Publisher: John Wiley & Sons

ISBN: 1841126810

Category: Business & Economics

Page: 498

View: 600

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The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society
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Presenting Futures

Author: Erik Fisher,Cynthia Selin,Jameson Wetmore

Publisher: Springer Science & Business Media

ISBN: 1402084161

Category: Business & Economics

Page: 308

View: 7574

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Welcome to the ?rst volume of the Yearbook of Nanotechnology in Society! Nanotechnology, hailed as “the next industrial revolution” (NSTC 2000) and c- tiqued for being little more than “hype” (Berube 2006), is the site of a great deal of social and intellectual contest. With some ten billion dollars being spent worldwide on nanotechnology research and development annually and a market forecast of trillions of dollars in sales in the medium-term future (Lux Research 2006), nations and ?rms are pursuing nano-related goals with high levels of both effort and - pectations. Yet according to the Woodrow Wilson International Center’s web-based Nanotechnology Consumer Products Inventory, most of the more than 500 na- products on the market as of this writing are basic consumer items—cosmetics, clothing, athletic equipment and the like—with modest, incremental improvements on their non-nano counterparts. Nanotechnology is also the site of an increasing amount of scholarship dedicated to understanding the interactions between society and an emerging knowled- based technological endeavor. Searching the Web of Science indices in social s- ence and humanities for nanotech* and nanoparticle*, for example, yields 231 hits 1 since 1990, but 75 percent of these occur in 2004 through 2007. This scholarship attempts to fathom the implications of nanotechnologies for society, as well as the implications for nanotechnologies of society. Some of it is also engaged in dialogue with both the public and with nanotechnology researchers about the hope and the hype described above.
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Visions, Ventures, Escape Velocities

A Collection of Space Futures

Author: Madeline Ashby,Steven Barnes,Jim Bell,Lawrence Dritsas,Linda T. Elkins-Tanton,Emma Frow,Eileen Gunn,Roland Lehoucq,Andrew D. Maynard,Clark A. Miller,Ramez Naam,Deji Bryce Olukotun,Kim Stanley Robinson,Steve Ruff,Carter Scholz,Karl Schroeder,Vandana Singh,William K. Storey,Sara Imari Walker,G. Pascal Zachary

Publisher: N.A

ISBN: 9780999590249

Category:

Page: N.A

View: 3663

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