The Human Face of Big Data

The Human Face of Big Data

The authors invited more than 100 journalists worldwide to use photographs, charts and essays to explore the world of big data and its growing influence on our lives and society.

Author: Rick Smolan

Publisher: Sterling Publishing (NY)

ISBN: 1454908270

Category: Computers

Page: 223

View: 781

The authors invited more than 100 journalists worldwide to use photographs, charts and essays to explore the world of big data and its growing influence on our lives and society.
Categories: Computers

The Human Element of Big Data

The Human Element of Big Data

Crowds, clouds, and algorithms: Exploring the human side of big data
applications. In Proceedings ... Data-intensive applications, challenges,
techniques and technologies: A survey on Big Data. ... Excerpted from The
Human Face of Big Data.

Author: Geetam S. Tomar

Publisher: CRC Press

ISBN: 9781498754187

Category: Business & Economics

Page: 351

View: 148

The proposed book talks about the participation of human in Big Data.How human as a component of system can help in making the decision process easier and vibrant.It studies the basic build structure for big data and also includes advanced research topics.In the field of Biological sciences, it comprises genomic and proteomic data also. The book swaps traditional data management techniques with more robust and vibrant methodologies that focus on current requirement and demand through human computer interfacing in order to cope up with present business demand. Overall, the book is divided in to five parts where each part contains 4-5 chapters on versatile domain with human side of Big Data.
Categories: Business & Economics

Big Data

Big Data

Smolan, Rick, and Jennifer Erwitt. The Human Face of Big Data. Sausalito, CA:
Against All Odds Productions, 2012. WEBSItES crowdsourcing (CROWD-sor-sing
) when many people contribute ideas or help to. PBS: The Human Face of Big ...

Author: Kristin Fontichiaro

Publisher: Cherry Lake

ISBN: 9781634727778

Category: Juvenile Nonfiction

Page: 32

View: 789

What do you do when a data set seems too large or complex to handle? In this book, students will learn how the collection and use of data plays an important role in projects of all kinds. Fun, engaging text introduces readers to new ideas and builds on concepts they may already know. Additional tools, including a glossary and an index, help students learn new vocabulary and locate information.
Categories: Juvenile Nonfiction

When Companies Spy on You

When Companies Spy on You

Videos http://www.thegreatcourses.com/courses/big-data-howdata-analytics-is-
transforming-the-world.html This DVD set ... Public Broadcasting Service “The
Human Face of Big Data” http://www.pbs.org/show/human-face-big-data With the
 ...

Author: Jeri Freedman

Publisher: Cavendish Square Publishing, LLC

ISBN: 9781502626752

Category: Juvenile Nonfiction

Page: 112

View: 828

Businesses used to contact buyers by placing advertisements in newspapers, magazines, and on television and radio. Now they monitor your online shopping and product browsing habits. This book looks as the ways businesses spy on patrons, examines the reasons the marketplace has changed, argues the pros and cons of keeping tabs on cyber shoppers, and outlines the advantages corporate mining gives to larger companies.
Categories: Juvenile Nonfiction

Making Big Data Work for Your Business

Making Big Data Work for Your Business

How can people develop an appreciation for the value of data? ... you use the
EMC infographic using the sand example sharedat the beginning of this book, it
presents a human face of Big Data that people might find easier to connect with.

Author: Sudhi Sinha

Publisher: Packt Publishing Ltd

ISBN: 9781783000999

Category: Business & Economics

Page: 170

View: 827

If your are interested in the power of Big Data to drive improvement in your business, then this book will help you build and initiate a project for positive change.
Categories: Business & Economics

Information and Communication Technology

Information and Communication Technology

... Bali, Indonesia, April 14-17, 2014, Proceedings Linawati, Made Sudiana
Mahendra, Erich J. Neuhold, A Min Tjoa, Ilsun You. Sifting through the Rubble of
Big Data for the Human Face of Mobile Ismail Khalil Johannes Kepler University
Linz, ...

Author: Linawati

Publisher: Springer

ISBN: 9783642550324

Category: Computers

Page: 699

View: 578

This book constitutes the refereed proceedings of the Second IFIP TC 5/8 International Conference on Information and Communication Technology, ICT-Eur Asia 2014, with the collocation of Asia ARES 2014 as a special track on Availability, Reliability and Security, held in Bali, Indonesia, in April 2014. The 70 revised full papers presented were carefully reviewed and selected from numerous submissions. The papers have been organized in the following topical sections: applied modeling and simulation; mobile computing; advanced urban-scale ICT applications; semantic web and knowledge management; cloud computing; image processing; software engineering; collaboration technologies and systems; e-learning; data warehousing and data mining; e-government and e-health; biometric and bioinformatics systems; network security; dependable systems and applications; privacy and trust management; cryptography; multimedia security and dependable systems and applications.
Categories: Computers

The Human Face of Computing

The Human Face of Computing

No semantic or causal analysis is required to make those “observations” because
with enough data, numbers seem to speak for themselves. Causation is replaced
by correlation. Big data can help answer many questions, but knowing why is ...

Author: Cristian S Calude

Publisher: World Scientific

ISBN: 9781783266456

Category: Computers

Page: 448

View: 777

Computation is ubiquitous: modern life would be inconceivable without it. Written as a series of conversations with influential computer scientists, mathematicians and physicists, this book provides access to the inner thinking of those who have made essential contributions to the development of computing and its applications. You will learn about the interviewees' education, career path, influences, methods of work, how they cope with failure and success, how they relax, how they see the future, and much more. The conversations are presented in jargon-free language suitable for a general audience, but with enough technical detail for more specialized readers. The aim of the book is not only to inform and entertain, but also to motivate and stimulate. Contents:Computing Science: Formal Methods (Dines Bjørner) Computer System and Network Performance Analysis (Erol Gelenbe)From Theoretical Computer Science to Behavioural Programming, Biology and Smell (David Harel) Computational Complexity (Juris Hartmanis)From Theory to Library of Efficient Data Types and Algorithms (LEDA) and Algorithm Engineering (Kurt Mehlhorn) Theoretical Computer Science (Arto Salomaa) Concurrent Systems Specification and Verification (Joseph Sifakis) Information-Based Complexity (Joseph F Traub)A Stroll Through the Gardens of Computer Science (Ian H Witten)Computing in Biology, Mathematics and Physics: Experimental Mathematics (Jon Borwein) Constructive Mathematics (Douglas Bridges)Mathematics, Physics, Biology and Philosophy (Gregory Chaitin) Qualitative Computing (Françoise Chatelin) Computability, Complexity Theory, Reverse Mathematics and Algorithmic Information Theory (Rod Downey) Informatics, Physics and Mathematics (Jozef Gruska) Computations and Natural Sciences (Giuseppe Longo) My Life Is Not a Conveyor Belt (Yuri Manin) Mathematical Analysis, Languages and Fractals (Solomon Marcus) Information, Quantum Mechanics and Probabilities (Mioara Mugur-Schachter) Natural Computing (Grzegorz Rozenberg) Social Aspects of Computing: Internet (Brian E Carpenter) Systems, Art and CONICYT (Eric Goles) Mathematics, Computer Science and Life (Yuri Gurevich)Computing and Thinking about the Future (Hermann Maurer) From Theory and Practice in Computing to Research Ethics and the Surveillance State (Moshe Y Vardi) Compiler Construction and Dagstuhl (Reinhard Wilhelm) Readership: Readers and specialists with a background in computer science interested in the lives and motivations of eminent computer scientists. Key Features:Unique format and treatmentFeatures eminent scientistsIncludes stimulating conversations with renowned scientistsKeywords:Computing;ConversationsReviews: "Cristian Calude has assembled a remarkable collection of fascinating essays by distinguished computer scientists concerning the myriad ways in which computers impact our lives at this time and how they will do so in the future." Martin Davis author of The Universal Computer "Let us thank Cristian Calude for having produced this accurate and inspiring book on the human aspects of computer science." Maurice Nivat French Academy of Sciences
Categories: Computers

Big Data

Big Data

Unsurprisingly, considering their existing data sets, companies like Google and
Facebook are already ahead of the curve when it comes to face recognition.
Using the photographs users willingly upload to Facebook, for example, they are
able ...

Author: Bernard Marr

Publisher: John Wiley & Sons

ISBN: 9781118965825

Category: Business & Economics

Page: 256

View: 630

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands
Categories: Business & Economics

Data Science and Big Data Analytics

Data Science and Big Data Analytics

This book presents conjectural advances in big data analysis, machine learning and computational intelligence, as well as their potential applications in scientific computing.

Author: Durgesh Kumar Mishra

Publisher: Springer

ISBN: 9789811076411

Category: Computers

Page: 406

View: 711

This book presents conjectural advances in big data analysis, machine learning and computational intelligence, as well as their potential applications in scientific computing. It discusses major issues pertaining to big data analysis using computational intelligence techniques, and the conjectural elements are supported by simulation and modelling applications to help address real-world problems. An extensive bibliography is provided at the end of each chapter. Further, the main content is supplemented by a wealth of figures, graphs, and tables, offering a valuable guide for researchers in the field of big data analytics and computational intelligence.
Categories: Computers

Intelligence Science and Big Data Engineering

Intelligence Science and Big Data Engineering

Compressed Sensing Ensemble Classifier for Human Detection Baochang
Zhang1, Juan Liu1, Yongsheng Gao2, and ... 1 Introduction Following the large
amount of research work on face detection, human detection has naturally
become the ...

Author: Changyin Sun

Publisher: Springer

ISBN: 9783642420573

Category: Computers

Page: 908

View: 802

This book constitutes the thoroughly refereed post-conference proceedings of the 4th International Conference on Intelligence Science and Big Data Engineering, IScIDE 2013, held in Beijing, China, in July/August 2013. The 111 papers presented were carefully peer-reviewed and selected from 390 submissions. Topics covered include information theoretic and Bayesian approaches; probabilistic graphical models; pattern recognition and computer vision; signal processing and image processing; machine learning and computational intelligence; neural networks and neuro-informatics; statistical inference and uncertainty reasoning; bioinformatics and computational biology and speech recognition and natural language processing.
Categories: Computers

The Big Data Driven Business

The Big Data Driven Business

How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Russell Glass, Sean Callahan. 126 The Big Data-Driven Business said.“The
human element means there is a buyer with a face, with a need. My first caution
is, ...

Author: Russell Glass

Publisher: John Wiley & Sons

ISBN: 9781118889787

Category: Business & Economics

Page: 224

View: 309

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.
Categories: Business & Economics

The Intelligent Option Investor Applying Value Investing to the World of Options

The Intelligent Option Investor  Applying Value Investing to the World of Options

In contrast, in our modern lives, we are safe from most environmental factors but
are instead confronted with massive amounts of data. Groundbreaking
photographer Rick Smolan, in his book, The Human Face of Big Data (Sausalito,
CA: ...

Author: Erik Kobayashi-Solomon

Publisher: McGraw Hill Professional

ISBN: 9780071833660

Category: Business & Economics

Page: 304

View: 402

HOW TO USE YOUR HUMAN ADVANTAGE TO OUTPERFORM ALGORITHMS IN THE OPTIONS MARKET If you're a value investor who wants to get your money into the lucrative options market, forget about day trading, chart patterns, and market timing. This systematic book lays out a path to long-term wealth by taking positions on companies with real intrinsic value--the kind Ben Graham and Warren Buffett would invest in. Leave the complex algorithms and "Greeks" for the floor traders. Erik Kobayashi-Solomon, former investment banker, hedge fund risk manager, and valuation consultant to the World Bank, gives you the knowledge and sophistication to understand what options pricing reveals about the market's estimation of future stock prices. He then demonstrates how to find tremendous opportunity for low-risk, high-profit investments in the difference between the market's mechanized price ranges and ones made by you, a thoughtful human being armed with the insight this book offers. Everything you need to make options a powerful contributor to your portfolio is inside, including: A thorough explanation of what options are and what their prices can tell you about the market's expectations for the future price of a stock A proven way to envision the risk/reward trade-off for stocks and options and a straightforward method to use the flexibility and directionality of options to tilt the risk/return balance in your favor A robust and intuitive framework for assessing the value of a company Strategies to avoid the most common behavioral pitfalls Tips for using the information on an option-pricing screen Thorough coverage of important option investment strategies, including "covered calls," "protective puts," and "collars" Regardless of your experience level with options, this versatile guide makes you a better investor. Beginners get a turnkey solution to growing wealth in options, experienced investors gain savvy guidance for fine-tuning their practices, and professional investors learn how to effectively incorporate options into a portfolio. Understanding valuation in this perceptive light lets you earn the consistent profi ts of The Intelligent Option Investor. The Intelligent Option Investor is the hands-on guide to using a cuttingedge valuation framework in the fast-paced options market to boost growth, protect gains, and generate income. It explains how to use your insightful human mind to recognize when mechanized options pricing undervalues a stock. Once you see an opportunity, you'll have all the tools you need to execute a fact-based decision about how and when to invest in the company. Have your money make the most for you with the potent blend of timehonored value investing strategies and hot options vehicles in The Intelligent Option Investor. PRAISE FOR THE INTELLIGENT OPTION INVESTOR: "The Intelligent Option Investor reflects Erik's keen understanding of how companies create value for their owners, which is essential to successful option investing. In addition to showcasing Erik's expertise in developing option investment strategies based on fundamental security analysis and a long-term time horizon, this book delivers the information in a way that’s accessible to individual investors, offering them the resources to use options to help them meet their financial goals." -- JOE MANSUETO, founder, chairman, and CEO, Morningstar, Inc. "Erik knows--and lays out here--that to use options successfully, you need to understand the underlying stock and its valuation first. This is one of few books on options that teaches this fruitful, combined approach. And that's why it works." -- JEFF FISCHER, advisor, Motley Fool Options
Categories: Business & Economics

The Influence of Teeth Diet and Habits on the Human Face

The Influence of Teeth  Diet  and Habits on the Human Face

According to the data given in the tables (pages 28—31), the meat-eaters may
retain their teeth, although the ... Although the meat/vegetarian groups showed
no difference in periodontal disease there was a big difference in caries. But the ...

Author: D. M. Davies

Publisher: Butterworth-Heinemann

ISBN: 9781483192826

Category: Medical

Page: 164

View: 341

The Influence of Teeth, Diet, and Habits on the Human Face discusses the relation between dental health, diet, and habits to the facial characteristics of humans. The book is comprised of 12 chapters that cover the various aspects of the relationship of the said variables. The text first compares the facial traits of primitives and civilized peoples, and then proceeds to differentiating the characteristics of primitive and modern diets. The next chapter discusses disparity between meat and vegetable diet. The next five chapters deal topics related to dental health, such as tooth diseases among primitive tribes, establishing racial links through analyzing teeth, and some unusual dental customs. The remaining three chapters present the conclusion, review of related literature, and methodology of the study. The book will be of great interest to dentists, physicians, anthropologists, and sociologists.
Categories: Medical

Big Data Revolution

Big Data Revolution

What farmers, doctors and insurance agents teach us about discovering big data
patterns Rob Thomas, Patrick McSharry. Data era: 15. An individual ... Even
those organizations that begin with Steps 1 and 2 in the methodology will face
cultural resistance to moving to the Data era. It's human nature. The only way to
account ...

Author: Rob Thomas

Publisher: John Wiley & Sons

ISBN: 9781118943724

Category: Technology & Engineering

Page: 288

View: 172

Exploit the power and potential of Big Data to revolutionizebusiness outcomes Big Data Revolution is a guide to improving performance,making better decisions, and transforming business through theeffective use of Big Data. In this collaborative work by an IBMVice President of Big Data Products and an Oxford Research Fellow,this book presents inside stories that demonstrate the power andpotential of Big Data within the business realm. Readers are guidedthrough tried-and-true methodologies for getting more out of data,and using it to the utmost advantage. This book describes the majortrends emerging in the field, the pitfalls and triumphs beingexperienced, and the many considerations surrounding Big Data, allwhile guiding readers toward better decision making from theperspective of a data scientist. Companies are generating data faster than ever before, andmanaging that data has become a major challenge. With the rightstrategy, Big Data can be a powerful tool for creating effectivebusiness solutions – but deep understanding is key whenapplying it to individual business needs. Big DataRevolution provides the insight executives need to incorporateBig Data into a better business strategy, improving outcomes withinnovation and efficient use of technology. Examine the major emerging patterns in Big Data Consider the debate surrounding the ethical use of data Recognize patterns and improve personal and organizationalperformance Make more informed decisions with quantifiable results In an information society, it is becoming increasingly importantto make sense of data in an economically viable way. It can drivenew revenue streams and give companies a competitive advantage,providing a way forward for businesses navigating an increasinglycomplex marketplace. Big Data Revolution provides expertinsight on the tool that can revolutionize industries.
Categories: Technology & Engineering

Analytics and Big Data The Davenport Collection 6 Items

Analytics and Big Data  The Davenport Collection  6 Items

They face some substantial barriers—both human and technical—to analytical
competition and are still focused on putting basic, integrated transaction
functionality and highquality data in place. They may also lack the hardware,
software, and ...

Author: Thomas H. Davenport

Publisher: Harvard Business Review Press

ISBN: 9781625277749

Category: Business & Economics

Page: 961

View: 536

The Analytics and Big Data collection offers a “greatest hits” digital compilation of ideas from world-renowned thought leader Thomas Davenport, who helped popularize the terms analytics and big data in the workplace. An agile and prolific thinker, Davenport has written or coauthored more than a dozen bestselling books. Several of these titles are offered together for the first time in this curated digital bundle, including: Big Data at Work, Competing on Analytics, Analytics at Work, and Keeping Up with the Quants. The collection also includes Davenport’s popular Harvard Business Review articles, “Data Scientist: The Sexiest Job of the 21st Century” (2012) and “Analytics 3.0” (2013). Combined, these works cover all the bases on analytics and big data: what each term means; the ramifications of each from a technical, consumer, and management perspective; and where each can have the biggest impact on your business. Whether you’re an executive, a manager, or a student wanting to learn more, Analytics and Big Data is the most comprehensive collection you’ll find on the ever-growing phenomenon of digital data and analysis—and how you can make this rising business trend work for you. Named one of the ten “Masters of the New Economy” by CIO magazine, Thomas Davenport has helped hundreds of companies revitalize their management practices. He combines his interests in research, teaching, and business management as the President’s Distinguished Professor of Information Technology & Management at Babson College. Davenport has also taught at Harvard Business School, the University of Chicago, Dartmouth’s Tuck School of Business, and the University of Texas at Austin and has directed research centers at Accenture, McKinsey & Company, Ernst & Young, and CSC. He is also an independent Senior Advisor to Deloitte Analytics.
Categories: Business & Economics

Big Data Big Analytics

Big Data  Big Analytics

Put another way, the corporation's OODA Loop (Observe, Orient, Decide, Act. The
work of USAF Col Boyd, the OODA loop describes a model for action in the face
of uncertainty) is being implemented, at least in the tactical time scale, directly in
 ...

Author: Michael Minelli

Publisher: John Wiley & Sons

ISBN: 9781118239155

Category: Business & Economics

Page: 224

View: 863

Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability. The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.) Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights Explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.
Categories: Business & Economics

Microsoft Big Data Solutions

Microsoft Big Data Solutions

What about the human resource capital employed to manage this system? As
previously mentioned, a ... This next section looks at the challenges that
businesses face when trying to make informed decisions. Data Sprawl Once
upon a time, ...

Author: Adam Jorgensen

Publisher: John Wiley & Sons

ISBN: 9781118729557

Category: Computers

Page: 408

View: 650

Tap the power of Big Data with Microsoft technologies Big Data is here, and Microsoft's new Big Data platform is a valuable tool to help your company get the very most out of it. This timely book shows you how to use HDInsight along with HortonWorks Data Platform for Windows to store, manage, analyze, and share Big Data throughout the enterprise. Focusing primarily on Microsoft and HortonWorks technologies but also covering open source tools, Microsoft Big Data Solutions explains best practices, covers on-premises and cloud-based solutions, and features valuable case studies. Best of all, it helps you integrate these new solutions with technologies you already know, such as SQL Server and Hadoop. Walks you through how to integrate Big Data solutions in your company using Microsoft's HDInsight Server, HortonWorks Data Platform for Windows, and open source tools Explores both on-premises and cloud-based solutions Shows how to store, manage, analyze, and share Big Data through the enterprise Covers topics such as Microsoft's approach to Big Data, installing and configuring HortonWorks Data Platform for Windows, integrating Big Data with SQL Server, visualizing data with Microsoft and HortonWorks BI tools, and more Helps you build and execute a Big Data plan Includes contributions from the Microsoft and HortonWorks Big Data product teams If you need a detailed roadmap for designing and implementing a fully deployed Big Data solution, you'll want Microsoft Big Data Solutions.
Categories: Computers

Ethics of Big Data

Ethics of Big Data

And because of the sheer velocity, volume, and variety of big data, as it evolves, it
is introducing ethical challenges in places and ways we've ... But even in the face
of all these questions, the opportunity to extract value while reducing the risks is
too tempting to ignore. ... Healthcare is running at mach speed to understand
diseases and the human genome, and to improve doctor and hospital
performance.

Author: Kord Davis

Publisher: "O'Reilly Media, Inc."

ISBN: 9781449311797

Category: Business & Economics

Page: 64

View: 260

This book contains a framework for productive discussion and thinking about ethics and Big Data in business environments. With the increasing size and scope of information that Big Data technologies can provide business, maintaining an ethical practice benefits from a common framework of understanding and vocabulary for discussing questions about coherent and consistent practices. A framework provides you with a set of conceptual terms and tools that help decision-markers to engage difficult questions the expanding role Big Data plays in an increasing variety of products and services. The approach is to develop a set of terms and concepts, consider ethical principles useful in meaningful business discussions, and then explore and compare several overall views on data handling to help inform the development of an ethics-based data strategy. The focus is to enhance effective decision-making in business rather than legislate what ought to be done with data. In this book, you will learn methods and techniques to facilitate rigorous, productive internal discussion, and express coherent and consistent positions on your organization's perspective on the use of Big Data in commerce.
Categories: Business & Economics

Humanizing Big Data

Humanizing Big Data

After reading this book, any brand should be in a position to make a step change in the value they derive from their data assets.

Author: Colin Strong

Publisher: Kogan Page Publishers

ISBN: 9780749472122

Category: Business & Economics

Page: 224

View: 492

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Humanizing Big Data guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer relationships for better customer engagement and an improved bottom line. Humanizing Big Data provides a detailed understanding of the way to approach and think about the challenges and opportunities of big data, enabling any brand to realize the value of their current and future data assets. First it explores the 'nuts and bolts' of data analytics and the way in which the current big data agenda is in danger of losing credibility by paying insufficient attention to what are often fundamental tenets in any form of analysis. Next it sets out a manifesto for a smart data approach, drawing on an intelligent and big picture view of data analytics that addresses the strategic business challenges that businesses face. Finally it explores the way in which datafication is changing the nature of the relationship between brands and consumers and why this calls for new forms of analytics to support rapidly emerging new business models. After reading this book, any brand should be in a position to make a step change in the value they derive from their data assets.
Categories: Business & Economics

Big Data Data Mining and Machine Learning

Big Data  Data Mining  and Machine Learning

This is why the technologies that allow us to store, process, and analyze large
amounts of data will continue to receive ... If nothing else, companies, hospitals,
and universities will face competition that will drive them to adopt technology to
handle the growing volume of data. ... from this significant investment in hardware
human capital; and some smaller organizations will not need sophisticated
analysis ...

Author: Jared Dean

Publisher: John Wiley & Sons

ISBN: 9781118920701

Category: Computers

Page: 288

View: 561

With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency. With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: A complete overview of big data and its notable characteristics Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases Comprehensive coverage of data mining, text analytics, and machine learning algorithms A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.
Categories: Computers