The Hacking of the American Mind

The Science Behind the Corporate Takeover of Our Bodies and Brains

Author: Robert H. Lustig

Publisher: Penguin

ISBN: 1101982594

Category: Science

Page: 352

View: 3280


"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

The End of Hunger

Renewed Hope for Feeding the World

Author: Jenny Eaton Dyer,Cathleen Falsani

Publisher: InterVarsity Press

ISBN: 0830865691

Category: Social Science

Page: 280

View: 6464


Jesus' command is clear: we are called to feed all of God's children. But is that possible? Bringing together activists, politicians, scientists, pastors, theologians, and artists, this is a comprehensive picture of the current situation with the latest facts and figures, compelling stories both from those fighting against hunger and from the hungry themselves, and clear steps for action by individuals, families, churches, and communities.

REAL SIMPLE Find Your Balance

Creating a Calm and Happier Life

Author: The Editors of Real Simple

Publisher: Time Inc. Books

ISBN: 084875770X

Category: Health & Fitness

Page: 96

View: 3328


Slow down, strip away stress, and save your sanity with this practical guide to creating a better life. Let the experts at Real Simple, AmericaÍs beloved guide to living a better and more authentic life, show you how to relax and get the most out of your days.

Aligning Business Strategies and Analytics

Bridging Between Theory and Practice

Author: Murugan Anandarajan,Teresa D. Harrison

Publisher: Springer

ISBN: 3319932993

Category: Business & Economics

Page: 211

View: 3131


This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business. Business Analytics is an interactive process of analyzing and exploring enterprise data to find valuable insights that can be exploited for competitive advantage. However, to gain this advantage, organizations need to create a sophisticated analytical climate within which strategic decisions are made. As a result, there is a growing awareness that alignment among business strategies, business structures, and analytics are critical to effectively develop and deploy techniques to enhance an organization’s decision-making capability. In the past, the relevance and usefulness of academic research in the area of alignment is often questioned by practitioners, but this book seeks to bridge this gap. Aligning Business Strategies and Analytics: Bridging Between Theory and Practice is comprised of twelve chapters, divided into three sections. The book begins by introducing business analytics and the current gap between academic training and the needs within the business community. Chapters 2 - 5 examines how the use of cognitive computing improves financial advice, how technology is accelerating the growth of the financial advising industry, explores the application of advanced analytics to various facets of the industry and provides the context for analytics in practice. Chapters 6 - 9 offers real-world examples of how project management professionals tackle big-data challenges, explores the application of agile methodologies, discusses the operational benefits that can be gained by implementing real-time, and a case study on human capital analytics. Chapters 10 - 11 reviews the opportunities and potential shortfall and highlights how new media marketing and analytics fostered new insights. Finally the book concludes with a look at how data and analytics are playing a revolutionary role in strategy development in the chemical industry.

Food Junkies

Recovery from Food Addiction

Author: Vera Tarman

Publisher: Dundurn

ISBN: 1459741986

Category: Health & Fitness

Page: 256

View: 7404


Drawing on her experience in addictions treatment, and many personal stories of recovery, Dr. Vera Tarman offers practical advice for people struggling with problems of overeating, binge eating, anorexia, and bulimia. Food Junkies, now in its second edition, is a friendly and informative guide on the road to food serenity.