The Fundamentals of Typography

Second Edition

Author: Gavin Ambrose,Paul Harris

Publisher: A&C Black

ISBN: 294041176X

Category: Design

Page: 200

View: 3507

DOWNLOAD NOW »

Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
Release

Type Form & Function

A Handbook on the Fundamentals of Typography

Author: Jason Tselentis

Publisher: Rockport Publishers

ISBN: 1610580303

Category: Design

Page: 208

View: 4078

DOWNLOAD NOW »

Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive). This book promises to guide designers through the visual typographic clutter to make their designed messages more meaningful.
Release

The Fundamentals of Graphic Design

Author: Gavin Ambrose,Paul Harris

Publisher: AVA Publishing

ISBN: 2940373825

Category: Design

Page: 192

View: 6812

DOWNLOAD NOW »

Offers an overview of a challenging and dynamic profession, covering a range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design.
Release

The Fundamentals of Creative Design

Author: Gavin Ambrose,Paul Harris

Publisher: Bloomsbury Publishing

ISBN: 1350034150

Category: Design

Page: 192

View: 6750

DOWNLOAD NOW »

The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.
Release

Design Elements, Typography Fundamentals

A Graphic Style Manual for Understanding How Typography Affects Design

Author: Kristin Cullen

Publisher: Rockport Pub

ISBN: 1592537677

Category: Design

Page: 160

View: 9961

DOWNLOAD NOW »

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Release

The Fundamentals of Creative Advertising

Author: Ken Burtenshaw,Caroline Barfoot,Nik Mahon

Publisher: Bloomsbury Publishing

ISBN: 2940447187

Category: Design

Page: 184

View: 5994

DOWNLOAD NOW »

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Release

The Non-Designer's Design Book

Author: Robin Williams

Publisher: Peachpit Press

ISBN: 0133966348

Category: Art

Page: 240

View: 7568

DOWNLOAD NOW »

For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects
Release