The Fundamentals of Typography

Second Edition

Author: Gavin Ambrose,Paul Harris

Publisher: A&C Black

ISBN: 294041176X

Category: Design

Page: 200

View: 2782

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Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
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The Fundamentals of Typography

Author: Gavin Ambrose,Paul Harris

Publisher: Bloomsbury Publishing

ISBN: 2940439974

Category: Design

Page: 184

View: 7631

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The Fundamentals of Typography offers an incisive guide to typographic theory and practice. Subjects include an introduction to the history of typography, the practice of typographic detailing, and font generation for print and web. The book demonstrates the power and variety of typography. Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world. A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. This book builds upon these principles and will become an invaluable reference for creatives and designers.
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The Fundamentals of Creative Design

Author: Gavin Ambrose,Paul Harris

Publisher: AVA Publishing

ISBN: 2940373477

Category: Design

Page: 176

View: 5261

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This title offers an introduction to the key elements of the creative process. Detailed diagrammatic explanations, associated theories, and historical references for each subject are used to explain the underlying principles of design practice.
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The Fundamentals of Graphic Design

Author: Gavin Ambrose,Paul Harris,Nigel Ball

Publisher: Bloomsbury Publishing

ISBN: 1474270298

Category: Design

Page: 192

View: 6209

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Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
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Type Form & Function

A Handbook on the Fundamentals of Typography

Author: Jason Tselentis

Publisher: Rockport Publishers

ISBN: 1610580303

Category: Design

Page: 208

View: 3603

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Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive). This book promises to guide designers through the visual typographic clutter to make their designed messages more meaningful.
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The Fundamentals of Typography

Author: Gavin Ambrose,Paul Harris,Sallyanne Theodosiou

Publisher: Bloomsbury Visual Arts

ISBN: 9781474270366

Category: Design

Page: 200

View: 782

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Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.
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The Fundamentals of Creative Advertising

Author: Ken Burtenshaw,Caroline Barfoot,Nik Mahon

Publisher: Bloomsbury Publishing

ISBN: 2940447187

Category: Design

Page: 184

View: 8295

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The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
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Design Elements, Typography Fundamentals

A Graphic Style Manual for Understanding How Typography Affects Design

Author: Kristin Cullen

Publisher: Rockport Pub

ISBN: 1592537677

Category: Design

Page: 160

View: 8611

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Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
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The Non-Designer's Design Book

Author: Robin Williams

Publisher: Peachpit Press

ISBN: 0133966348

Category: Art

Page: 99998

View: 9989

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For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects
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