The Fundamentals of Graphic Design

Author: Gavin Ambrose,Paul Harris

Publisher: AVA Publishing

ISBN: 2940373825

Category: Design

Page: 192

View: 5638

DOWNLOAD NOW »

Offers an overview of a challenging and dynamic profession, covering a range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design.
Release

The Fundamentals of Creative Design

Author: Gavin Ambrose,Paul Harris

Publisher: AVA Publishing

ISBN: 2940373477

Category: Design

Page: 176

View: 6170

DOWNLOAD NOW »

This title offers an introduction to the key elements of the creative process. Detailed diagrammatic explanations, associated theories, and historical references for each subject are used to explain the underlying principles of design practice.
Release

The Fundamentals of Typography

Second Edition

Author: Gavin Ambrose,Paul Harris

Publisher: A&C Black

ISBN: 294041176X

Category: Design

Page: 200

View: 7098

DOWNLOAD NOW »

Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
Release

The Fundamentals of Interactive Design

Author: Michael Salmond,Gavin Ambrose

Publisher: Bloomsbury Publishing

ISBN: 1472587367

Category: Design

Page: 200

View: 6663

DOWNLOAD NOW »

This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.
Release

Type Form & Function

A Handbook on the Fundamentals of Typography

Author: Jason Tselentis

Publisher: Rockport Publishers

ISBN: 1610580303

Category: Design

Page: 208

View: 6319

DOWNLOAD NOW »

Type, Form, and Function is a useful, comprehensive typography resource that both students and professional designers should have in their library. It looks at the influences of modern typography and symbols going back through time and examines certain type treatments and movements in design and logo types. It focuses on how type works and emphasizes typographic fundamentals, while touching on logo/logotype design and page layout (print and interactive). This book promises to guide designers through the visual typographic clutter to make their designed messages more meaningful.
Release

Graphic Design School

The Principles and Practice of Graphic Design

Author: David Dabner,Sandra Stewart,Abbie Vickress

Publisher: John Wiley & Sons

ISBN: 111934316X

Category: Architecture

Page: 208

View: 1665

DOWNLOAD NOW »

By providing practical advice on all aspects of graphic design—from understanding basics to developing original concepts to creating finished designs—Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from web, app, social media, magazines, websites and book, the Sixth Edition provides an overview of the visual communications profession. A brand-new section on User Experience and User Interface Design, covers topics essential to layout while heavily updated chapters on Designing for the Web and Mobile Apps tackle the latest technology and problem solving tools needed to succeed. Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Includes full color illustrations throughout the book, as well as case studies, designer biographies, and student assignments for testing skills and concepts.
Release

Design Elements, Typography Fundamentals

A Graphic Style Manual for Understanding How Typography Affects Design

Author: Kristin Cullen

Publisher: Rockport Pub

ISBN: 1592537677

Category: Design

Page: 160

View: 6970

DOWNLOAD NOW »

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Release

Design Elements

A Graphic Style Manual

Author: Tim Samara

Publisher: Rockport Publishers

ISBN: 1616736364

Category: Design

Page: 272

View: 3983

DOWNLOAD NOW »

The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Release

Design Elements, 2nd Edition

Understanding the rules and knowing when to break them - Updated and Expanded

Author: Timothy Samara

Publisher: Rockport Publishers

ISBN: 1627880577

Category: Design

Page: 320

View: 4912

DOWNLOAD NOW »

This updated version of Rockport’s bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The 20 Rules for Good Design has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery and how to put it all together. DIVExpansion and new material includes:/divDIV /divDIV-Composition/layout, visual hierarchy, /divDIV-Form and composition in relation to concepts and meaning/divDIV-Color psychology and narrative/divDIV-Color coding/divDIV-Reference palettes for time periods, cultures, and businesses/divDIV-Special color and printing techniques/divDIV-Combining type styles, editorial text setting issues, plus/divDIV-Web-related type style and hierarchy issues/divDIV-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image/divDIV-Making type and imagery work better together/divDIV-Finding flexibility in design systems/divDIV-The design process, from creative concept development and practical work-flow standpoints.../divDIV-Plus a complete project case study with major decision-moments keyed to respective sections!/divDIVBeing a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly./divDIVThis book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book./div
Release

The New Graphic Designer's Handbook

Author: Alastair Campbell

Publisher: Running PressBook Pub

ISBN: N.A

Category: Graphic arts

Page: 192

View: 6186

DOWNLOAD NOW »

A comprehensive manual on the fundamentals of graphic design includes discussions of typesetting systems, photography, reproduction, and print production
Release