The Fundamentals of Creative Design

Author: Gavin Ambrose,Paul Harris

Publisher: Bloomsbury Publishing

ISBN: 1350034150

Category: Design

Page: 192

View: 5090

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The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.
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The Fundamentals of Design Management

Author: Kathryn Best

Publisher: AVA Publishing

ISBN: 2940411077

Category: BUSINESS & ECONOMICS

Page: 208

View: 6862

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The Fundamentals of Design Management emphasizes the inter-disciplinary nature of design management, and as such is of relevance to those from a number of backgrounds: art and design, business, marketing or media. Design does not operate in isolation from other disciplines and professions. The book explicitly places the principles and processes of design within the context of a business or enterprise, considering the administrative, legal and financial implications of executing a design project.
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The Fundamentals of Creative Advertising

Author: Ken Burtenshaw,Nik Mahon,Caroline Barfoot

Publisher: A&C Black

ISBN: 2940411565

Category: Business & Economics

Page: 184

View: 1882

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The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
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The Fundamentals of Creative Photography

Author: David Prakel

Publisher: AVA Publishing

ISBN: 2940411131

Category: Photography

Page: 208

View: 8879

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Explores the basic principles that underpin photography, and guides readers through the practical considerations involved in executing shots.
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The Fundamentals of Fashion Design

Author: Richard Sorger,Jenny Udale

Publisher: AVA Publishing

ISBN: 2940373396

Category: Design

Page: 176

View: 7136

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Provides information on all aspects of fashion design, including research and design, fabrics, construction, and developing a collection.
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The Fundamentals of Graphic Design

Author: Gavin Ambrose,Paul Harris

Publisher: AVA Publishing

ISBN: 2940373825

Category: Design

Page: 192

View: 5865

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Offers an overview of a challenging and dynamic profession, covering a range of disciplines and media whilst exploring the role of modern graphic design. This book examines the familiar aspects of the graphic design process, such as art directing, copyright issues and web design, as well as the broader implications of graphic design.
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The Fundamentals of Interactive Design

Author: Michael Salmond,Gavin Ambrose

Publisher: Bloomsbury Publishing

ISBN: 1472587367

Category: Design

Page: 200

View: 9633

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This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.
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Advertising by Design

Generating and Designing Creative Ideas Across Media

Author: Robin Landa

Publisher: John Wiley & Sons

ISBN: 111897106X

Category: Design

Page: 264

View: 1313

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A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)
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Printed textiles

a guide to creative design fundamentals

Author: Terry A. Gentille

Publisher: Prentice Hall

ISBN: N.A

Category: Technology & Engineering

Page: 118

View: 1789

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