The Focus Group Guidebook

Author: David Morgan

Publisher: SAGE Publications

ISBN: 1506320708

Category: Social Science

Page: 120

View: 4230

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Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.
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Developing Questions for Focus Groups

Author: David L. Morgan,Richard A. Krueger

Publisher: SAGE

ISBN: 9780761908197

Category: Medical

Page: 107

View: 7219

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Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.
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Analyzing and Reporting Focus Group Results

Author: David L. Morgan,Richard A. Krueger

Publisher: SAGE

ISBN: 9780761908166

Category: Medical

Page: 139

View: 8440

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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
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Analyzing and Reporting Focus Group Results

Author: Richard A. Krueger

Publisher: SAGE Publications

ISBN: 1506339174

Category: Social Science

Page: 160

View: 5249

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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
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Involving Community Members in Focus Groups

Author: Richard A. Krueger,Jean A. King

Publisher: SAGE

ISBN: 9780761908203

Category: Medical

Page: 94

View: 1317

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This book is a must for those who want to teach others to conduct focus group interviews, particularly non-researchers in communities. Richard Krueger and Jean King draw upon years of experience working with communities and present practical strategies for working alongside non-researchers. They argue that volunteers can often gather and present results more effectively than professionals. However, a critical element is how the volunteers are prepared and the manner in which they work together. This book offers countless tips, advice and exercises for preparing people to conduct focus groups, whether they are preparing a team to conduct a community study or teaching one person to help in a study.
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Planning Focus Groups

Author: David Morgan,Richard A. Krueger,Alice U. Scannell

Publisher: SAGE

ISBN: 9780761908173

Category: FAMILY & RELATIONSHIPS

Page: 139

View: 342

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David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools.
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Handbook of Qualitative Research in Education

Author: Sara Delamont

Publisher: Edward Elgar Publishing

ISBN: 1849807299

Category: Education

Page: 640

View: 6410

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The Handbook of Qualitative Research in Education offers both basic and advanced discussions of data collection, analysis and representation of all the best qualitative methods used in educational research. It contains four comprehensive yet concise sections on perspectives, settings, data collection and data analysis and representation. Authors from North America, Europe, Australia and New Zealand contribute to a wide-ranging and provocative Handbook that will inspire novice researchers and re-invigorate experienced scholars. Its 44 well-documented chapters will serve academics and graduate students in educational research across all sectors of education from pre-school to graduate school, and all settings from formal to non-formal.
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Focus Groups

A Practical Guide for Applied Research

Author: Richard A. Krueger,RICHARD A AUTOR KRUEGER,Mary Anne Casey

Publisher: SAGE

ISBN: 9780761920717

Category: Social Science

Page: 215

View: 5516

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Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements: - Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. - Designing questions for asking effective questions to draw out a group and how to refine them based on the group's responses. - Collaborative Approach updated to address the latest ways to implement the empowerment and action research. - Budgeting how to more effectively budget for a focus group - Coding how to more effectively use existing software packages to code and analyze the results of a focus group.
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