The European Game

The Secrets of European Football Success

Author: Daniel Fieldsend

Publisher: Birlinn Ltd

ISBN: 0857903462

Category: Sports & Recreation

Page: 272

View: 5483

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The European Game is an adventure. Over three months Daniel Fieldsend travelled the continent discovering the methods for success used at some of the biggest clubs in Europe - from Ajax, Juventus and Benfica to Bayern Munich, A.C Milan, Lyon, Athletic Bilbao and many more. At every stop on his journey, Fieldsend delved to the very heart of what made each club tick, speaking to members of staff all the way up the hierarchical ladder, from scouts and academy coaches to first team managers, analysts and board members, pulling back the curtain to reveal their day-to-day workings. Insightful, ambitious and compelling, The European Game is about society, about identity and attachment. It comprises leadership, tactics, coaching and scouting as well as politics, finance, fandom and culture. It is a broad investigation into Europe's relationship with football and what nations can learn from one another, celebrating the uniqueness of football clubs around the continent and the culture of their nations, and exploring whether or not the methods they implement with success can be instilled in other domestic leagues.
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Secrets of Success in Brand Licensing

Author: Andrew Levy

Publisher: Andrews UK Limited

ISBN: 1908218967

Category: Business & Economics

Page: 213

View: 1779

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Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important. Secrets of $uccess in Brand Licensing is written by Brand Licensing Industry experts, Andrew Levy and Judy Bartkowiak who share their years of practical experience and contacts worldwide to bring you the inside story on todays successful brand licensing campaigns. What is Brand Licensing?; What makes a successful Brand License?; The process of Brand Licensing; The role of key players in Brand Licensing; Promoting your Brand License; Maximising Retail Impact; Keeping up with information and news on Brand Licensing. There is a plethora of successful globally Licensed Brands all competing for a share of retail space. This book is the key to unlocking the inside track on Brand Licensing.
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Mind Game

The Secrets of Golf’s Winners

Author: Michael Calvin,Thomas Bjørn

Publisher: Random House

ISBN: 1473563992

Category: Sports & Recreation

Page: 288

View: 3386

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Eye-opening contributions from the stars of game make this a powerful, groundbreaking investigation into the mind of the professional golfer. Professional golf is the most remorseless of sports, unique in the complexity of its demands. Technical perfection must be produced in short, concentrated bursts of synchronised movement. Huge mental strength is required. Why, then, do we know so little about what it takes to succeed – even survive – at the highest level? What separates the good from the great? What are the rituals of preparation and execution? How does an elite team come together? In a truly groundbreaking exposé of professional golf, Michael Calvin and Thomas Bjorn – captain of the 2018 European Ryder Cup Team – capture the distinctive nature of the game, and the principles and philosophies of players who dominate the world rankings. With unprecedented access to the European Tour players, and in-depth interviews with the European Ryder Cup team, Calvin reveals a sport which operates entirely within the finest margins of excellence.
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Fan Culture in European Football and the Influence of Left Wing Ideology

Author: Peter Kennedy,David Kennedy

Publisher: Taylor & Francis

ISBN: 1351668358

Category: Sports & Recreation

Page: 192

View: 376

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This book explores the tradition of left wing political thinking in the culture of fans of professional football in Europe. It sets out to chronicle and celebrate the fraternal, communal and radical tradition of football - seen to best effect in demands for democratic fan ownership and control of clubs, in fan campaigns against racist and fascist mobilisation of football supporters, and in a firm commitment to anti-corporatism. Drawing on the rich and varied traditions of fan cultures across Europe, the book examines how football, as a cultural form, carries with it the possibility of promoting the voices of the disenfranchised and the marginalised, and so the basis for nurturing solidarity against oppression, alienation and exploitation current in modern capitalist society. This book was published as a special issue of Soccer and Society.
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Football and European Identity

Historical Narratives Through the Press

Author: Liz Crolley,David Hand

Publisher: Routledge

ISBN: 1134355645

Category: Language Arts & Disciplines

Page: 224

View: 1718

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Shifting European identities, cultural loyalties and divisions are often expressed more directly through attitudes to 'the people's game' game than in any other arena. This book examines European football journalism from throughout the last century to present a unique cross-cultural analysis of changing European national and regional identities. Building on detailed research into original language sources from across Western Europe, from the early 20th century to the present day, Football and European Identity traces this fascinating evolution. The resulting cross-cultural analysis of national identity in Europe provides the basis for a unique study of the interplay between football, society, politics and the print media, in three parts: Part 1: Old Europe national identity in the football writing of England, France, Germany, Italy and Spain Part 2: Nations within a State examines the status of Corsican, Catalonian and Basque identities Part 3: New (Football) Worlds explores the response of Europe’s presses to the emergence of Africa, South East Asia and the USA as major forces in world football
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The Ball is Round

A Global History of Football

Author: David Goldblatt

Publisher: Penguin UK

ISBN: 0141911549

Category: Sports & Recreation

Page: 992

View: 4736

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The definitive book about football. There may be no cultural practice more global than soccer. Rites of birth and marriage are infinitely diverse, but the rules of football are universal. No world religion can match its geographical scope. The single greatest simultaneous human collective experience is the World Cup final. In this extraordinary tour de force, David Goldblatt tells the full story of football's rise from chaotic folk ritual to the world's most popular sport-now poised to fully establish itself in the USA. Already celebrated internationally, The Ball Is Round illuminates football's role in the political and social histories of modern societies, but never loses sight of the beauty, joy, and excitement of the game itself.
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European Commission White Paper on Sport

Seventh Report of Session 2007-08, Report, Together with Formal Minutes, Oral and Written Evidence

Author: Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee

Publisher: The Stationery Office

ISBN: 9780215515124

Category: Sports and state

Page: 95

View: 4321

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The European Commission white paper on sport, published on 11 July 2007, was referred to the Culture, Media and Sport Committee for an opinion by the European Scrutiny Committee. The white paper consists of three policy discussions, on the social value of sport, the economic value of sport, and the organisation of sport. Various action points emerge from the discussions, and with the white paper these form the Action Plan Pierre de Coubertin (included as an appendix to this report). There is a lack of competence for sport under existing EU treaties, though not under the Reform, or Lisbon, treaty. The report examines the content of the white paper and sport and EU law in detail. The Committee believes that sport has distinctive characteristics that need to be taken into account in the application of EU law. Much of the white paper is useful in exploring scope for using existing networks and programmes to support participation in sport. But the Committee does not believe there is any justification or necessity for the Commission to take a more active role in driving the development of policy on sport, and notes the alarm created by the lack of a clear statement on the autonomy of sports organisations. Governing bodies of sport should have the freedom to decide for themselves how their sport is run.
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Brian Clough: Nobody Ever Says Thank You

The Biography

Author: Jonathan Wilson

Publisher: Hachette UK

ISBN: 1409123189

Category: Biography & Autobiography

Page: 388

View: 9040

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The final word on Brian Clough In this first full, critical biography, Jonathan Wilson draws an intimate and powerful portrait of one of England's greatest football managers, Brian Clough, and his right-hand man, Peter Taylor. It was in the unforgiving world of post-war football where their identities and reputations were made - a world where, as Clough and Taylor's mentor Harry Storer once said, 'Nobody ever says thank you.' Nonetheless, Clough brought the gleam of silverware to the depressed East Midlands of the 1970s. Initial triumph at Derby was followed by a sudden departure and a traumatic 44 days at Leeds. By the end of a frazzled 1974, Clough was set up for life financially, but also hardened to the realities of football. By the time he was at Forest, Clough's mask was almost permanently donned: a persona based on brashness and conflict. Drink fuelled the controversies and the colourful character; it heightened the razor-sharp wit and was a salve for the highs of football that never lasted long enough, and for the lows that inevitably followed. Wilson's account is the definitive portrait of this complex and enduring man.
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What Washington Can Learn From the World of Sports

Author: George Allen

Publisher: Simon and Schuster

ISBN: 1596986352

Category: Political Science

Page: 174

View: 7626

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Politics and sports: they’re two of America’s greatest passions. And George Allen—former U.S. Senator, former Virginia Governor, and son of the great NFL coach George Allen, Sr.—brings these two worlds together in his new book, What Washington Can Learn From the World of Sports. Having spent his life with one foot in the sports arena and the other in the political arena, Allen brings his unique perspective and experiences to What Washington Can Learn From the World of Sports. Through personal stories, anecdotes, and interviews, Allen draws both parallels and contrasts between two of our nation’s favorite passions. From national security, to wasteful government spending, to judicial activism, Allen proves that our government need look no further than the football field, baseball diamond, or basketball court to solve today’s pressing problems.What Washington Can Learn From the World of Sportsshows what Washington can learn from the greatest moments—and failures—in sports, as well as from the spirit and principles of fair play, hard work, and keeping score.
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