Essentials of Business Research Methods

Essentials of Business Research Methods

This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works.

Author: Joseph F. Hair

Publisher: M.E. Sharpe

ISBN: 9780765630650

Category: Business & Economics

Page: 576

View: 174

Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.
Categories: Business & Economics

The Essentials of Business Research Methods

The Essentials of Business Research Methods

This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts.

Author: Joe F. Hair Jr.

Publisher: Routledge

ISBN: 9781317508267

Category: Business & Economics

Page: 494

View: 440

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
Categories: Business & Economics

Essentials of Business Research

Essentials of Business Research

This book aims to guide the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations.

Author: Jonathan Wilson

Publisher: SAGE

ISBN: 1446242692

Category: Social Science

Page: 336

View: 999

Essentials of Business Research: A Guide to Doing Your Research Project is a concise, student-friendly text that cuts through the jargon of research methods terminology to present a clear guide to the basics of methodology in a business and management context. This extremely accessible book is informed throughout by the use of clear case studies and examples that serve to bring the research process to life for student readers. Unusually for a Methods text, Wilson also explicitly considers the importance of the supervisor in the dissertation process, and explains for the reader what lecturers are looking for from their students at every stage of the process in a good research project. This book aims to guide the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations. Key features include: - ‘You’re the Supervisor’ sections – helps students to meet their learning outcomes; - ‘Common questions and answers’ – provides students with an invaluable point of reference for some of the challenges they are likely to face while undertaking their research project; - Comprehensive section on ethical issues students need to consider when undertaking their research project; - A full student glossary. - The book is packed throughout with student-friendly features such as helpful diagrams, student case studies, chapter objectives, annotated further reading sections and summary and references at the end of each chapter. Essentials of Business Research is accompanied by a companion website containing an array of material for lecturers and students including: multiple choice questions to enable students to test their knowledge and progress; chapter-by-chapter links to academic journal articles demonstrating each method’s application; chapter-by-chapter links to youtube resources to provide further context; chapter-by-chapter powerpoint slides to help lecturers and students.
Categories: Social Science

Essentials of Business Research Methods

Essentials of Business Research Methods

This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts.

Author: Joe F. Hair Jr.

Publisher: Routledge

ISBN: 9780429515385

Category: Business & Economics

Page: 494

View: 299

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hire and retain individuals with the required data analytics skills? The new 4th edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research; ethical issues; privacy matters; data analytics; customer relationship management; how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical-dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.
Categories: Business & Economics

Essentials of Business Research Methods

Essentials of Business Research Methods

This book covers the essentials of business research for managers.

Author: Joseph F. Hair

Publisher: John Wiley & Sons

ISBN: 0471429252

Category: Business

Page: 440

View: 731

This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive.
Categories: Business

Exam Prep for Essentials of Business Research Methods

Exam Prep for  Essentials of Business Research Methods

This book provides over 2,000 Exam Prep questions and answers to accompany the text Essentials of Business Research Methods Items include highly probable exam items: Price fixing, conflict management, Fair trade, Forest Stewardship Council, ...

Author:

Publisher:

ISBN:

Category:

Page:

View: 180

Categories:

Loose Leaf for Essentials of Marketing Research

Loose Leaf for Essentials of Marketing Research

This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included.

Author: Joseph F. Hair, Jr.

Publisher: McGraw-Hill Education

ISBN: 1260511855

Category: Business & Economics

Page: 448

View: 807

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.
Categories: Business & Economics

Essentials of Business Communication

Essentials of Business Communication

Research is necessary before beginning to write because the information you
collect helps shape the message. ... Formal Research Methods Long reports and
complex business problems generally require some use of formal research ...

Author: Mary Ellen Guffey

Publisher: Cengage Learning

ISBN: 9781133710905

Category: Business & Economics

Page: 592

View: 297

ESSENTIALS OF BUSINESS COMMUNICATION, 9TH EDITION presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package: authoritative text, practical workbook, self-teaching grammar/mechanics handbook, and premium Web site. Especially effective for students with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments help students build lasting workplace skills. The Ninth Edition of this award-winning text features increased coverage of electronic messages and digital media, redesigned and updated model documents to introduce students to the latest business communication practices, and extensively updated exercises and activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Categories: Business & Economics

Essentials of Business Analytics

Essentials of Business Analytics

This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners.

Author: Bhimasankaram Pochiraju

Publisher: Springer

ISBN: 9783319688374

Category: Business & Economics

Page: 980

View: 725

This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters. The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text. Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.
Categories: Business & Economics

Business Research Methods

Business Research Methods

This edition continues to take an applied research approach, while providing a thorough exploration of theoretical research issues and real-world business research.

Author: William G. Zikmund

Publisher: Thomson South-Western

ISBN: 1439080704

Category: Business

Page: 736

View: 647

This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, International Edition is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Categories: Business

Managing Diversity in Today s Workplace Strategies for Employees and Employers 4 volumes

Managing Diversity in Today s Workplace  Strategies for Employees and Employers  4 volumes

Joseph Hair Jr. is executive director of business doctoral programs in the Coles
College of Business at Kennesaw State ... December 2010); Essentials of
Business Research Methods (M. E. Sharpe, 2011); Essentials of Marketing
Research ...

Author: Michele A. Paludi

Publisher: ABC-CLIO

ISBN: 9780313393181

Category: Business & Economics

Page: 1008

View: 262

This four-volume set provides updated empirical research and best practices for understanding and managing workplace diversity in the 21st century, including issues of gender, race, generation, disability, sexual orientation, national origin, and age.
Categories: Business & Economics

Business Research Methods

Business Research Methods

Designed to lead readers through the research process from start to finish, this text is divided into three thematic areas covering the essentials of research, different types of research, and the best ways of conducting research.

Author: Boris Blumberg

Publisher:

ISBN: 007711745X

Category: Business & Economics

Page: 685

View: 565

Business Research Methods second edition presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.
Categories: Business & Economics

Building Organizational Memories Will You Know What You Knew

Building Organizational Memories  Will You Know What You Knew

Essentials of business research methods. Wiley. Bredillet, C. (2007b). From the
Editor. Project Management Journal, 38(4), 2-4, Huber, G. P. (1991).
Organizational learning: The contributing processes and the literatures.
Organization Science ...

Author: Girard, John P.

Publisher: IGI Global

ISBN: 9781599045429

Category: Computers

Page: 348

View: 910

Provides relevant theoretical frameworks, latest empirical research findings, and practitioners' best practices in the area of organizational memory.
Categories: Computers

Essentials of Marketing Research

Essentials of Marketing Research

Barry J. Babin Max P. Watson, Jr. Professor of Business Research and Chair
Department of Marketing & Analytics ... of Marketing Research, professor
Zikmund authored Essentials of Marketing Research, Business Research
Methods, ...

Author: Barry J. Babin

Publisher: Cengage Learning

ISBN: 9781305688094

Category: Business & Economics

Page: 512

View: 666

ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips students with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Designed specifically for instructors who prefer a concise introduction to marketing research topics, the Sixth Edition of this trusted text features updates based on recent trends and technology, including an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Categories: Business & Economics

Essentials of Marketing Research

Essentials of Marketing Research

The organization of this title follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, and provides an overview of problem definition and the marketing research process.

Author: William G. Zikmund

Publisher: South-Western Pub

ISBN: 0324593759

Category: Business & Economics

Page: 436

View: 764

The organization of this title follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, and provides an overview of problem definition and the marketing research process.
Categories: Business & Economics

Doing Effective Fieldwork

Doing Effective Fieldwork

Newman, Isadore & Benz, Carolyn R. Qualitative-quantitative Research
Methodology: Exploring the Interactive Continuum. Carbondale ... Essentials of
Business Research: A Guide to doing Your Research Project. Los Angeles:
SAGE, 2010 ...

Author: Elia Shabani Mligo

Publisher: Wipf and Stock Publishers

ISBN: 9781621896333

Category: Language Arts & Disciplines

Page: 184

View: 552

We live in a context of change, whereby postmodernity shapes our understanding and our searching for truth. Postmodernity dictates not only what kind of results we obtain in our researches, but also on the ways we use to search for truth. This means that postmodernity dictates the ways we do research in various disciplines, the ways we use to analyze the research results, and the ways we use to communicate the findings. Postmodernity is the paradigm in which we are greatly concerned. What is the place of rules of research, research ethics, selection of the problem, and designing of research as we consider the context whereby nothing absolute can be envisaged? How should one review the literature to suit this postmodern understanding of reality? How should one argue his or her case? This book is designed to help students in higher learning institutions learn qualitative research methods in classrooms or by themselves. It moves students and researchers from modern ways of understanding, doing, and communicating qualitative research towards postmodern challenges and promises. In this case, the book is worthy reading to every serious student and researcher who seeks to equip oneself to the current issues of qualitative research methodology.
Categories: Language Arts & Disciplines

Research Methods for Business Students

Research Methods for Business Students

6.6 For each of the following research questions it has not been possible for you
to obtain a sampling frame. ... Economist, The (1997) The Economist Numbers
Guide: the Essentials of Business Numeracy (3rd edn), London, Profile Books.

Author: Mark Saunders

Publisher: Financial Times Prentice Hall

ISBN: CORNELL:31924085655896

Category: Business

Page: 479

View: 386

Research Methods for Business StudentsThis text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. Written as a self-study guide, the student is taken step-by-step through the research process, while real-life case studies, worked examples and student activities bring to life the realities of undertaking business research.The second edition has been written against a background of rapid change. The availability of powerful analysis software and the accessibility of the Internet provide more sophisticated means of accessing and analysing data, and also exciting new avenues for research. Furthermore, the body of knowledge on research methods has expanded since the first edition. This edition has therefore been fully updated to take account of these changes. Now in two-colour, this is a comprehensive, effective and accessible learning resource.Features new to the second edition? Focus on utilising new technologies? Inclusion of relevant Internet addresses? Advice on use of on-line surveys? Worked examples and case studies have been updated? Additional worked examples and diagrams? Fully revised section on research s
Categories: Business

Practical Business Research Methods

Practical Business Research Methods

Business simulation games are also popular as teaching devices, because as
participants learn how to master a game, they learn about the real system that is
being simulated by the game. It is this combination of results coming from the use
 ...

Author: Steven C. Blank

Publisher: Avi Publishing Company

ISBN: CORNELL:31924002104747

Category: Business & Economics

Page: 368

View: 614

Categories: Business & Economics

Business Research Methods

Business Research Methods

In other words , strategy implies how the research objectives will be reached and
how the problems encountered in the research will be tackled . 2 These
definitions differ in detail , but together they give the essentials of a good
research ...

Author: William Emory

Publisher: McGraw-Hill/Irwin

ISBN: 025603009X

Category: Economics

Page: 478

View: 914

Categories: Economics