The Discourse of Advertising

The Discourse of Advertising

This second edition considers advertising in the context of current changes in communication.

Author: Guy Cook

Publisher: Psychology Press

ISBN: 0415234557

Category: Language Arts & Disciplines

Page: 256

View: 824

This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter.
Categories: Language Arts & Disciplines

The Discourse of Advertising

The Discourse of Advertising

Examines the discourse of advertising in relation to literature and literary theory, and considers the social function of adverts.In keeping with recent developments in the study of language and advertisements, this comprehensive ...

Author: Guy Cook

Publisher: Psychology Press

ISBN: 0415041716

Category: Advertising

Page: 250

View: 845

Examines the discourse of advertising in relation to literature and literary theory, and considers the social function of adverts.In keeping with recent developments in the study of language and advertisements, this comprehensive introduction to advertising discourse examines the language of contemporary advertising, seeing it not as an isolated object but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Advancing the controversial view that adverts answer a need for play and display in contemporary society, the author moves from the uses of sound and pictures, through the poetic intricacies of the text to an assessment of their effect on the people who receive adverts daily, and whose identity is partly constructed by them. The book clearly explains relevant theories of linguistics and poetics and includes practical exercises at the end of each chapter. Discussion is accompanied by examples from literature and recent advertisements.
Categories: Advertising

Mailing persuasion The discourse of advertising in postcard ads Con DVD

Mailing persuasion  The discourse of advertising in postcard ads  Con DVD

time, the advertising company is giving the audience a tool for interacting
between each other through this card, also suggesting both an immediate
conversational exchange or the mere expedition of the taken by snail mail. In one
case, the ...

Author: Francesca Mastrogiacomi

Publisher: Freefra.eu

ISBN: 9788895293004

Category: Business & Economics

Page: 29

View: 925

This piece is about the discourse of advertising in English, French, Italian used in post card ads. Could you use this material effectively for the purpose of teaching foreign languages in an engaging way?
Categories: Business & Economics

The Language of Advertising

The Language of Advertising

This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions.

Author: Angela Goddard

Publisher: Psychology Press

ISBN: 0415278031

Category: Business & Economics

Page: 131

View: 641

This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on advertising. It includes activities, sample texts, commentaries and further activity suggestions.
Categories: Business & Economics

The Discourse of Classified Advertising

The Discourse of Classified Advertising

The language of advertising and classified ads register Initially at least, CAR is
readily recognizable as a register in the sense that the frequency of function
words or the reliance on abbreviations tends to correlate with specific functional ...

Author: Paul Bruthiaux

Publisher: Oxford University Press

ISBN: 0195356608

Category: Language Arts & Disciplines

Page: 224

View: 641

Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.
Categories: Language Arts & Disciplines

Selling Culture

Selling Culture

8 The Discourse of Advertising In chapter 6 I excavated the social relations “
behind ” advertising . Now I will consider those relations as manifested in the ads
themselves . At the outset , I acknowledge the problem of sampling . Millions of
ads ...

Author: Richard Malin Ohmann

Publisher: Verso

ISBN: 1859841104

Category: Business & Economics

Page: 411

View: 941

In this fascinating and highly acclaimed study of the development of consumer society in the United States, Richard Ohmann traces the birth and subsequent growth of mass culture that came with the rise of general-interest magazines and brand-name products. 20 photos.
Categories: Business & Economics

Describing Discourse

Describing Discourse

The book introduces students to specific discourses constructed for particular purposes, for example, from the domains of advertising, law, medicine and education.

Author: Nicola Woods

Publisher: Routledge

ISBN: 9781444116687

Category: Language Arts & Disciplines

Page: 224

View: 282

For anyone approaching Discourse Analysis for the first time, theory means little when it is not related to actual knowledge and experience of language in use. Describing Discourse takes the unique approach of introducing discourse studies through the hands-on analysis of linguistic data. The book introduces students to specific discourses constructed for particular purposes, for example, from the domains of advertising, law, medicine and education. Each chapter provides examples, exercises and commentary designed to develop the analytical abilities needed in describing the characteristic forms and typical functions of different discourses. Describing Discourse provides the ideal entry into the study of discourse for students new to the subject.
Categories: Language Arts & Disciplines

Television Advertising and Children

Television Advertising and Children

For example , I can make a case , and will make a case , that a general rule
characterizing the discourse of advertising is that the topic of an ad is the brand .
If we ascribe Gricean characteristics to this rule then any breach will require
further ...

Author: Brian M. Young

Publisher: Oxford University Press, USA

ISBN: STANFORD:36105035140735

Category: Mass media and children

Page: 360

View: 777

A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".
Categories: Mass media and children

Discourse and Communication

Discourse and Communication

Cook , G. ( 1992 ) The Discourse of Advertising . London : Routledge . Evans , M.
( 2000 ) The Language of Advertising In http://www.linguarama.com/ps/293-6.htm
Garbey Savigne , E. ( 2007 ) The Language of Advertising : A Brief Analysis of ...

Author: Ma Luisa Blanco Gómez

Publisher: Dykinson Sl

ISBN: IND:32000001786450

Category: Language Arts & Disciplines

Page: 267

View: 196

The present volume deals with different issues related to discourse and communication from a cognitive and functional perspective. Some of the chapters focus on analysing different types of text such as advertisements, conversation, tales and songs and multimodal texts. Others present a more theoretical approach to key aspects in the field like syntax, politeness, subjectivity and intersubjectivity.
Categories: Language Arts & Disciplines

Humor Eroticism in Advertising

Humor   Eroticism in Advertising

Thus , in the familiarization and assimilation of its discourse , advertising
exercises its fourth function : ideological propagation . What previously referred to
the image of the product , which is publicized , now becomes an image of the
system ...

Author: Maria Cristina da Silva Martins

Publisher:

ISBN: UCSC:32106012446685

Category: Advertising

Page: 152

View: 373

Categories: Advertising

Imaging in Advertising

Imaging in Advertising

The first images that come to mind when joining the words “technology” and “
advertising” are likely to be of technology ... This second image level marks a
technological imprint on the discourse of advertising, and it reaches far beyond
the ...

Author: Fern L. Johnson

Publisher: Routledge

ISBN: 9781135865214

Category: Business & Economics

Page: 272

View: 248

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presents a series of case studies exploring important advertising images--racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America.
Categories: Business & Economics

The Death of Discourse

The Death of Discourse

Author: Ronald K. L. Collins

Publisher:

ISBN: STANFORD:36105114597912

Category: Law

Page: 344

View: 781

Categories: Law

American Visual Cultures

American Visual Cultures

these trade journals constitutes a social narrative of the advertising world . Like
all social narratives , the advertising discourse mobilizes and reproduces
assumptions about history , culture , society and technology . These assumptions
play a ...

Author: David Holloway

Publisher: Burns & Oates

ISBN: STANFORD:36105121951144

Category: Art

Page: 348

View: 804

An annotated bibliography of suggested further reading completes this invaluable and unique resource for the student and teacher of modern American art, media and culture.
Categories: Art

The Dolphin Reader

The Dolphin Reader

A writer trying to make something of a nothing assignment ; an editor laboring to
think of new ways to attract ads ; readers ... 102 103 GUY COOK The Discourse
of Advertising Guy Cook is Senior Lecturer in Applied Linguistics at the London ...

Author: Douglas Hunt

Publisher: Houghton Mifflin College Division

ISBN: PSU:000055843812

Category: Language Arts & Disciplines

Page: 730

View: 347

A thematically arranged composition reader. It contains 87 classic and contemporary selections (32 new), with a variety of topics, writing styles, and genres. the readings (70 essays, 8 stories, 8 poems, and 1 play) cluster around questions central to the lives of students and the disciplines the study.
Categories: Language Arts & Disciplines

Evaluation in Advertising Reception

Evaluation in Advertising Reception

4. The. Discourse. of. Advertising. Reception. This chapter is split in two parts with
two subsections each. Each main part focuses on the data collected from each
focus group. The first section of each part consists of an account of the appraisal
 ...

Author: S. Bullo

Publisher: Springer

ISBN: 9781137350435

Category: Social Science

Page: 207

View: 808

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Categories: Social Science

Cognition in Language Use

Cognition in Language Use

Based on studies in the sociology of advertising , I treated the fact that advertising
does ideological work and that it ... Within discourse analysis , I suggested that an
analysis of the point - of - view taken in a specific advertisement might be the ...

Author: Enikő Németh T.

Publisher:

ISBN: IND:30000088033398

Category: Cognitive grammar

Page: 458

View: 848

Categories: Cognitive grammar

Iroro

Iroro

REFERENCE AS A COHESIVE ELEMENT IN THE DISCOURSE OF
ADVERTISING STELLA NKECHI KPOLUGBO ( MRS ) * & FELIX N. OGOANAH *
INTRODUCTION In our modern society , advertising is with us everywhere .

Author:

Publisher:

ISBN: UCLA:L0107432981

Category: Africa

Page:

View: 713

Categories: Africa

Written Cantonese in Hong Kong Print Advertisements

Written Cantonese in Hong Kong Print Advertisements

Definitions and the Discourse of Advertising Before going much further , it seems
appropriate that we be equipped with a working definition for the term “
advertisement ” , or in this case “ print advertisement ” . Typically , advertising is
seen as ...

Author: Elizabeth Leah Veldman-Choi

Publisher:

ISBN: UCAL:C3487173

Category:

Page: 288

View: 605

Categories:

Advertising and Culture

Advertising and Culture

The ad portrays the company as a " missionary for capitalism . " The spot makes
its $ 150 ... The hermetically sealed discourse of ads , like that of Orientalism ,
does not allow for the foreign subjects to truly speak . In a 1995 Isuzu ad , when
the ...

Author: Mary Cross

Publisher: Praeger Pub Text

ISBN: STANFORD:36105019254536

Category: Business & Economics

Page: 136

View: 307

This unique collection of essays explores advertising as a scholarly subject that can teach us about our culture, language, and literature.
Categories: Business & Economics

Lund Studies in English

Lund Studies in English

There are , of course , aspects of these advertisements other than those
discussed that would have been worth analysing . But the purpose of the
discussion has mainly been to illustrate how the discourse of advertising
disguises itself in the ...

Author:

Publisher:

ISBN: UCLA:L0079910113

Category: English language

Page:

View: 484

Categories: English language